Blogger: Meaning

Blogger is a free blog publishing tool from Google for creating your content and easily sharing it worldwide. It is an extensive platform that allows you to share and post your experience, photos and more with your friends and the web.

Why Blog
A blog publishes your voice easily on the web It is a resource that allows you to share and collate the things that you find informative and interesting Professionals blog in order to command influential audience It helps to generate enormous traffic with good content

Traffic Details for Blogger.com

Getting started with Blogger

Create a blog - To get started with blogger, simply sign in by entering your username and password. Accept Blogger's terms and conditions and click on "Create a Blog" and get started. You can choose any attractive name and URL for your blog. Choose a good template, add information related to your profile and customize how the blog looks.

Name your blog - Choose a relevant and appealing name to your blog as it portrays your words and content well. People would be attracted to your blog only if it has a catchy headline.

Write a post - Once you get signed in to Blogger, you will see various categories on the top. Click on "New Post" and enter any relevant post that you wish to share with the world. Then simply click on the create page and click preview to make sure that it is ready to get published. Finally it is ready to get published on the site.

Customize the layout - You can choose some creative template for your blog design. You can add polls, applications, slideshows etc. to make it presentable.

Privacy Policies - Your blog is public by default and can be accessed by anyone using Internet. If you do not want it to be accessed by everyone, you can change the privacy settings accordingly. You are provided with an option where you can enter the email address of those people whom you had like to grant permission to view and comment on your blog.


Ways to enhance business from the blog

• Share your views and ideas about your product and make your customers aware of the latest updates and developments you make to your website.
• Easy storage of your blogs through archiving
• It is convenient to share your experiences and opinions on specific product
• You can also improve your search engine ranking by including links that would support back links. This can only be achieved if you have well-defined articles on your blog site. You can enhance your income by including affiliate links in your blog
• Ask your followers and friends to give feedback for the specified service for you to improve upon
• Connect with other bloggers. Add them into your favorite list such that when you post something useful, they would also add you up in their favorite lists that will automatically link you to their blogs
• Read and comment on similar blogs
• Position yourself as an expert in your blog if you know your product well because people will pay attention to your blog only then and within few weeks you will have thousand of dedicated followers for your blog who are more likely to buy the product from you

Significance of Blogging

Brand Building - A blog helps your product to get known among masses which otherwise would never know your existence.

Easy interface - It is very easy to create a blog by a novice user too. It is a way of posting and publishing your content on the net.

Easy Update - You can update your blog weekly or daily. Even adding two-three paragraph can be done in a short span of time which would be beneficial for your search engine ranking.

Quicker indexing - Blogs are indexed with greater frequency by a search engine spider than static webpages.

Selling ad space - If your blog site is popular with good number of visits, the you can earn money by allowing the ads to flow from major companies.
Monetize your content efficiently - You can add Adsense to your blog to monetize your content. The basic advantage of this feature is that once you plug in the Adsense code into your main template, a new page is created and Adsense is automatically displayed when you make a post.

Provides Syndication - Your readers can remain in touch with your latest updates by adding your blog to their Yahoo and MSN.

Cheap means of promotion - Setting up your blog does not cost much but the results you receive is enormous.


How to get repeated readers to your blog

• Post relevant and educative content in your blog
• Activate your feeds for search engine indexing
• Participate in related forums and give the link of your blog
• Ask your friends to link your blog
• Comment on other relevant blogs and include the URL
• Post frequently and keep the content of your blog flowing