Links building is one of the most important and more tedious tasks of search engine optimization.  Search engines nowadays place high importance on the links. It is not only the quantity but also the quality of the links that count. All links are not created equal in the eyes of the search engines. There are many quality parameters to look for when securing the links. Therefore, link building becomes one of the most time consuming and painstaking activity in the entire online marketing world.

Benefits of a mixed-PR Link Building campaign:
Though there are a number of quality parameters to gauge a links, many of these are wrongly interpreted. The PageRank for example is still considered one of the most important parameter. Although this is true that PageRank is still one of the prominent parameter to look for ambiguous, it alone cannot guarantee the top rankings as it only represents raw link juice. Some of the top linking factors to considered are mentioned below:

• The relevancy of the linking page, or the context of the link
• The domain and page authority of linking source
• The location of your link on the page
• Anchor text of incoming links
• The potential of passing Raw Link juice or PageRank

 Measuring ROI:
Not only are these criteria difficult to attain, but a lot of clients or website owners are not directly concerned with these parameters or do not know how to interpret it. For them, all they want to know is the return on investment (ROI) a particular link building campaign can provide.  One of the ways to assess the value of link building is through keyword rankings. But as the keyword rankings are becoming more and more fluid, the best way to measure the value of link building efforts is measure the traffic brought in by targeted keywords and their variations. It would also be a good idea to take into account the referral traffic coming to the website from a link.   Here the Google analytics play an important role in tracking the keyword traffic and referral traffic.

The formula to calculate revenue through ROI is:

Total LB revenue = (Total KW traffic + Referral traffic links) x conversion rate x average organic transaction value

To calculate Link Building ROI:

Hence, Google analytics or any other webs analytics software can be used as an effective tool to measure the ROI of a particular link building campaign.

 

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