MicroSite - A Supplement to Parent Website

"Microsites" also referred to as "minisites" or "weblets" can range in size from an individual web page to a couple of landing pages that may contain keyword specific content for increased online traffic and play the vital role of a back up supplement to a primary website. The main landing page of a micro site has its own domain name or a sub domain. In order to make them appear independent in nature, micro sites are hosted on a different IP address.

Microsites are market driven and are designed to convey a particular message to the target audience, leading to guaranteed website traffic. Though micro sites are designed to contain fewer pages than the company's primary website, they often have a higher complexity level as there is greater interaction through forms and surveys designed to get the customer feedback regarding the campaign. Micro sites are updated after a short interval of time as the content is refreshed, as soon as the event is over.

Marketing micro sites generally contain a contact form, survey or order entry form depending upon how much information you want to collect. As a prevailing marketing concept, microsite marketing involves creation and development of multiple websites where its domain name targets specific keywords to improve website traffic for promoting a business.

Follow a Good MicroSite Strategy to get Maximum Visitors

In an effort to seize maximum traffic for the targeted keywords and get good ranking of the web site among the top search engines, a good microsite strategy is to boost the promotion of long tail keywords. Targeting long tail keywords specifically when the monthly search count and the competitiveness are lesser proves to be an advantage. In order to drive increased online traffic to the parent website, a typical microsite design project can easily make use of as many as 50 to 200 websites. Once this is done, it leads to guaranteed website traffic and an increased conversion ratio, thus resulting in greater revenue generation.

Some of the best microsites target selected keywords so as not to dilute the quality of content. It is recommended to focus a particular micro site to a few specific keywords; generally focused around one main keyword. Best micro sites make use of focused content with a compelling call-to-action.



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