The fifth fastest growing social networking site in the United States - Multiply like any other networking site is a platform for users to create,share and discuss blogs, photos, videos and music with others. This site is similar to del.icio.us; in that you share content,links,blogs,audio and video with others in your network.

 

Multiply combines the fun of social networking site with photo-sharing and photo-management software,making it ideal for your most cherished memories. So, Multiply allows you to:

• Share your photos, videos and blog posts safely, and get more of your real friends and family discussing them.
• Store your media permanently in its full resolution, and easily organize and edit your collection.
• Create beautiful products such as photo books, calendars, cards and prints.

What makes Multiply different from Facebook:

• Facebook has a newsfeed displaying updates from your friends. Multiply lets you slide your newsfeed to include in your display just your own updates, your contacts' updates, and/or your close or distant networks' updates.
• Facebook has a smooth video app, but the new Multiply app lets you leave audio or video comments anywhere and see any user's other media from inside the player.
• Facebook made big improvements to its email messaging (sending you the actual message in your email instead of just a link) but Multiply now has 8 email alert controls and more.

Why Mutiply:
Multiply allows you to share your photos, videos and blog posts safely, and gets more of your real friends, family and friends-of-friends discussing them. When you invite your friends and family to Multiply, and then they invite their own contacts, you eventually get connected with everyone in your social network. Multiply's Inbox involves you in all the discussions around the photos, videos and blogs being shared in your network, making it almost effortless to share your lives with more of the people you care about.
Reminder: You can make anything you post on Multiply as public or private as you want. If you post a photo album only for contacts, they are the only ones who will be notified on the Inbox.

Key Features:
Easy and unlimited uploading: Multiply brings about an effortless automated way of uploading your photos and videos via AutoUploader- Set it and forget it..

Your own convenient website: Multiply allows you to share everything-blogs, videos, photos etc. and allows one to get his own web address by choosing any professional theme,colors etc....You can also add a design to your page, either by selecting a pre-made customized theme, or by altering the page yourself with CSS. The simple mantra-Making it yours!

Robust Privacy Options: Multiply allows you to set some privacy options which make your content visible to the person you wish to show even though your content will remain integrated in one cohesive site. Moreover, it disallows an outsider to comment on a multiply user's photos or other stuff.

News Feed: It includes your own updates, contact's updates or the updates from distant networks.

Automatic, Permanent Archiving: Multiply allows storage of full-size versions of your photos and videos. It not only allows sharing of digital photographs but also helps manipulate it. Additional features like uploading videos from Youtube, group calendars, media reviews, recipe sharing, music sharing etc.

MediaLocker: It allows you to upload and manage all your photos,videos,blogs,posts etc. Its functionality resembles to that of iPhoto where one can drag and drop photos in any album with basic features like-red eye reduction,color adjustment and image cropping.

Tips to use Multiply for promotion

• When creating your profile,choose a customized template and a professional theme that is attractive and eye catchy.
• Remember that your photos to be uploaded should be of good quality and must include the description of the product in terms of its features,cost,uniqueness,color etc. such that the user is bound to purchase it.
• Visit different profiles and send an invite to the targeted audience .Use a "soft sell" approach.
• Keep your personal and business account separate so that the user does not get confused.
• Another important point to be taken care of is that never send promotional links onto your friends profile. This would be considered as spamming.
• Build up your profile such that people have faith on whatever you recommend them.

Challenges with Multiply
Group migrations are disastrous: If you want to switch over from one group to another, this could be quite annoying. The customer service would ask your email and password details for them to help you.

Multiply is aggravating, difficult unless you are a computer geek: The Multiply interface is disorganized and overall it is aesthetically ugly.

Inconsistent appearance of the sidebar: While it appears and changes contextually when you're in the Inbox or Media Locker sections, any time you visit a page or album on a friend's profile, the sidebar vanishes. You can still get back to the other pages using the links at the top of the screen, but it's strange for a UI element that seems persistent to disappear occasionally.

Similar Bookmark Feature: Multiply's bookmarks feature are talked about in its own community but will be more of the same: just like Xanga videos it would be adored by the site's own community, but obscure elsewhere.