Reddit is a social bookmarking and news site. It allows users to submit articles, vote on them, and engage in discussions. On Reddit, users can vote up or down on each post; pushing the article with maximum votes to the homepage of the Reddit. Users can also leave comment on the post as well as vote up or down on the comments that are left on the post. In addition, to being able to vote for and against articles, Reddit users receive karma for submitting articles.

Articles / websites voted up to the frontpage usually receive a great deal of traffic and can easily see over 10,000 visitors within the span of a day.

• Submit: User can submit new article and blog entry.
• Vote: User can vote for or against the post.
• Comment: User can comment on the existing post..
• Explore: User can find latest and hottest stories according to his/her taste

• Traffic: Getting on the frontpage can result in a large amount of traffic to your website.
• Brand Awareness: It can increase your brand awareness as well as establish a long-term reader base for your blog.
• Viral Networking: It will help your website to go viral on other social websites like Digg, StumbleUpon, Delicious etc., which will in return get you more links, and potential audience.

Interesting facts about Reddit

• Traffic Detail
• Alexa Rank: 587
• Less than 10% of Reddit traffic today comes from Google
• Increased site traffic from 3,000 unique visitors per day to 170,000 unique visitors per day in just under 2 years

(A) Reddit's unique visitors since July 2008 (B) Page views for Reddit.com since July 2008

• Demographics
  • Primarily 18-34 years
  • Global reach
    • United States: 42.4%
    • India: 16.6%
    • United Kingdom: 5.7%
    • Canada: 3.5%
      
• Popular categories on Reddit
  • News: 49%
  • Politics: 40%
  • Programming: 6%
  • Science: 5%

How to promote business on Reddit?

• Be regular on reddit: Keep posting interesting articles, blog posts etc. on Reddit frequently and regularly. You can also submit your website or your web site's relevant pages on Reddit. Regular submission can also increase your Karma.
• Submit frequently: Ensure that the content you stumble is of high-value for users to spent time on your website. Avoid spamming in groups or forums because it may bring huge traffic in the initial stage but after sometime, it would simply fade out.
• Build your network: Start interacting with other Reddit users. One way of doing this, is by getting involved in discussions that are going on about other people's posts. Try to look for the topics which are similar to yours and get involve by leaving comments. Be careful with your comments, as other users can vote on it. Don't spam by posting your link in the comments.
• Choose the title carefully: Your title plays very important role in getting your submission votes. In Reddit, you do not have an option to write the description. Hence, your title is the only way to attract users and make them click on your post.
• Reply to comment: Reddit allows you to reply to the comment. It follows multi-level threading model i.e. if you want to reply to someone's comment, you can click on the reply button, under that comment and leave your message on that particular comment. It is an excellent way to start a communication but make sure you read the story before you post the comment.
• Increase your reach: Increase your reach, interact with other people, vote and comment on other people's stories. Once you have build your network, you can also create your own voting group i.e. vote on other people's submission and in return they will vote for you on your submission. This way you will increase your reach as well as increase your chances of getting on the homepage. You can add someone to your network by clicking on the user name and then on "add to friends" link or by typing user's profile URL, for example - http://www.reddit.com/user/kanikamalhotra and clicking on "add to friends".

• Attractive Title:Choose an attractive title for your story. Your screamer should capture readers attention. As mentioned earlier, Reddit does not have a way to leave a description, the title itself must be the description.
• Reddit Voting Button: By putting Reddit voting buttons, you will get the natural traffic that your website receives. Your site audience can help to vote up your article on Reddit very quickly, if your website enjoys a consistent traffic flow.
• Submission Category: Do not create fake profiles on StumbleUpon only to stumble your friend's content because if you are caught, your account can be disabled temporarily or permanently from StumbleUpon.
• Get the idea of the catching trend: Observe the trend on Reddit. Study the topic and articles which are making to the frontpage. Understand what people like or what is the catching trend on the Reddit. Your article should be helpful, funny and amazing.
• Choose demanded topics: Choose topics that are in demand. Popular categories on Reddit according to statisticsfreak, are politics, Internet and PC, social & other, science, entertainment, business and technology.
• Choose your time of submission carefully: Choose your time of submission carefully. Submit your article when maximum people are online. If you will submit your article in the middle of the night, your article will not get the maximal exposure.