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Steps to Identify and Understand Your Target Audience


How many times have you struggled to figure out who your target audience is? Identifying your target audience on social media can be an overwhelming and daunting task. It’s easy to get confused and lose track of where you started from but if you follow these tried and tested steps you’ll be able to understand how to identify a target audience quickly and thoroughly.

Step 1. Understand your Product/ServiceThe first thing you need to do is understand the product/service you are trying to market. Prepare the product feat...

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Steps to Master Content Marketing for Small Businesses


Today’s tech-savvy world demands a strong online presence and if you are to surge ahead of the competition then it is mandatory for your business to have a great social media presence. For your business to survive, it is imperative to be a niche above the competition. Almost 72% of the small businesses have found that content marketing has helped them improve their ranking online.

Content marketing is an effective way of improving product visibility on Google. The basic foundation of successful content marketing lies in cre...

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Terrible Design Mistakes That Adversely Affect Your Website SEO


The first thought that comes to mind at the mention of the word ‘artist’ is uninhibited, free, and boundless. Why? That is the image which has been crafted by their profession. It is only through the liberty of working without boundaries can artists explore their vast creative capabilities. Similar is the case with website designs. When you hand over your website to a web designer to craft it into something eye-catching and interesting, you do not want him to limit his potential.However, that is where the problem begins. Eve...

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Techniques and Tips to Generate More Leads from Social Media


Social media is a virtual online communication channel that enables you to create and share content of your choice. Platforms like Facebook, Twitter, LinkedIn, Instagram, Google+, Snapchat, and Pinterest are no longer limited to personal interactions; they are now also used to promote businesses and interact with customers online. If you are an entrepreneur, you probably understand the importance of social media marketing and would want to generate the maximum leads for your business. A social media lead is ...

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