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4 Pointers That Explain how Search Engines Work!


SEO (search engine optimization) is a technique of optimizing website or web pages in order to improve the visibility of your website in web searches, so that your website can rank higher in search engines like Google, Bing, msn and Yahoo. If you are planning to optimize your website, then you should first try and understand how search engines work. Having detailed knowledge about SEO basics will help you understand minute details about SEO and help boost your business and increase its popularity. What is SEO? How do search engines work...

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5 Digital Marketing Basics and Their Pros & Cons!


The term digital marketing in itself is self-explanatory, which means marketing of products and services not using the stereotype methods of marketing, rather exploring the technology to the fullest. This is an easy guide for those amongst us who aren’t particularly technical minded but want to have an overview of all the parameters/services constituted in digital marketing. This will not only help you widen your knowledge but also help you evaluate those parameters which your business is lacking right now.

It is important ...

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Do you Follow These 20 LinkedIn Best Practices for Your Profile?


LinkedIn is a professional social media platform originally started for the purpose of sharing resumes globally that would help people in getting them suitable jobs. But now, it is also leveraged as a sales platform for brands. For this purpose, having a well-created LinkedIn account is of utmost importance as it reflects you and your brand’s personality to your profile visitors. Do you have these LinkedIn etiquettes? Are you using this social media platform in the appropriate way? Here are twenty do’s and don’ts that ...

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8 Effective Tips to Boost Your Pinterest Marketing!


Pinterest is emerging as a great platform for businesses to promote their services. It is wildly popular for topics ranging from marketing and business tips to food and stuff. With this growing popularity and status, it becomes essential that you make the most of this social media channel and hence devise an effective pinterest marketing strategy for your business to thrive.Check out these 8 pinterest marketing tips that can significantly help your business to grow!

Pinterest boards should be uncluttered

Your boards should be nea...

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