People these days share their personal opinions and experiences via blogs. It is also a convenient way to connect with millions of online readers in a jiffy. The main point to consider here is related to business promotion using blogs. It may sound a bit trickier at first instance but it can be simple if we take care of few points.
Now before you start to write a blog, work thoroughly on its content and the target audience. People are driven to your blog only when they find the content educative and informative. Do not ever compromise with the content of your blog.
So, here a few tips that would help your business develop with blogs -
Quick Indexing – Search engines readily index the blogs with a higher frequency that are well written and contain good quality keywords. So, updating your blog frequently and writing high quality post will help boost your rank.
Easy communication - People will pay attention to your posts only if your post contains interesting information. They will subscribe to your posts and everytime you write a new post, it gets pushed out to your readers, giving you the ability to communicate directly with them.
Brand Promotion – It allows you to promote your product and services with millions of online readers who would not have known your presence.
Build Relationships – Build relationship with your readers. Allow them to post comments on your articles such that they get more engaged and involved with you.
Promote via social media – Enhance the popularity of your blog by engaging in social media activities like- bookmarking in sites like – Digg, StumbleUpon, Reddit etc. Also use networking sites like Facebook and twitter to get huge results for the popularity of your blog. You can also use relevant forums to post your content.
Be an expert – Have an in-depth knowledge of what your product says and write the same for it. People will get involved to your posts only if they feel that your posts contain relevant advice and suggestions. Not only this, they would be the ones interested in buying your product.
Cheap configuration – Setting up your blog is easy and maintaining cost is simply low.
By now, you have enough tips to get started on blogging..So, what are you waiting for??
Connection pooling is a technique used to avoid the overhead making of new database connection every time. An application or server object requires access to a database. This technique of “pooling” connections is based on the fact that most applications only need a thread to have access JDBC connection when they are actively processing a transaction, which usually take only milliseconds to complete. While not processing a transaction, the connection would otherwise sit idle. Instead, connection pooling allows the idle connection to be used by some other thread to-do his useful work.
Connection pooling enables the ODBC driver to re-use existing connections to a given database from a pool of connections, instead of opening a new connection each time the database is accessed. By enabling connection pooling you can improve the overall performance of your application by lowering the time taken to open a connection to a database in the connection pool.
When a thread needs to do work against a MySQL or other database with JDBC, it requests a connection from the pool. When the thread is finished using the connection, it returns it to the pool, so that it can be used by any other threads. The overhead time for establishing a database connection is typically around 1 to 3 seconds. This is the time it takes to locate the database server to establish communication channel and exchange information. Sun has standardized the concept of connection pooling in JDBC through the JDBC-2.0 “Optional” interfaces, and all major application servers have implementations of these APIs that work fine with MySQL Connector.
On 14 August 2009, RedAlkemi organized the Cultural Event named RACE 2009. It witnessed the performances from all the teams. Preeti Raina, Divya Vashisht and Naresh Kumar did comparing for the event. The event was a huge hit among all. We witnessed a whole lot of hidden talents in RA. Here is list of performances by various teams for the Cultural Event.
Following are the list of events performed on the cultural Event:
Dance by Hardeep & Sapna (Team Net Masters).
Parody love Marriage (Team NumeroUno) Performed by Sanjay, Priyanka, Sneha and Vivek.
Mahabharata ke Dhurander (LB, SEO & Accounts) performed by Rahul, Ajay, Sunny, Arun, Ashish, Rakesh, Sushil and Davinder Bisht.
Recession Skit (Team Net Masters) by Suresh and Rajneesh.
Bhootiya Circus (Sales Team) by Brahminder and Divya Sharma.
Bhangra (HR & Admin) by Sapna, Harjit, Ginni and Gurinder Kaur.
Ramleela (RAPID) by Pankaj Jaiswal, Saif, Rapinder, Rishi and Shiv.
Jitender & Brahminder Performance (Sales Team)
Poetry by Shiv (RAPID Team)
Punjabi Skit (Achievers) performed by Satwinder, Harkawal, Arun, Jasmine, Udesh, Pooja Puri and Ashutoshyap Kashyap.
To celebrate the joy of hitting a 100% target for the month of July 2009, RA organized a dance party for its whole staff. It was organized at the company’s official party center - EC, that is Entertainment Center on 8 August 2009. The party started at around 7pm and came to full swing at around 8pm with the gorgeous gals and handsome hunk hitting the dance floor with full energy! DJ rocked the event with some latest bollywood and Punjabi numbers. Each and every person was enjoying the party to the core. There were drinks and Chinese snacks organized on the house. Neither the humid weather nor the hunger or thirst could stop the party animals to keep dancing till they drop. We, the RedAlkemists surely know how to live upto our motto, “Work Hard and Party Harder”
If you are a Social Media Marketer or you want to be the same, so just keep some basic points in your pocket.
1. Targeting the right sites
There may be thousands of social media sites in front of you but choosing the right site is very important. Don’t just waste your time on hitting every site; just be selective in your approach. For example:- For covering US audience MySpace and BEBO is a nice option, for social bookmarking - Digg and Stumbleupon, for microblogging - Twitter and Friendfeed and so on.
Recently a new concept has arrived in which you can handle various social networking sites from a single dashboard.
2. Maintain your consistency
Always be a consistent user of social media as it will create more transparency in your network. Regular usage of social media will increase your followers list and obviously you will have a huge network. Being consistent you will come to know that what piece of your strategy works out and what doesn’t.
3. Content matters the most
Driving traffic to your website through social media will require content development that meets the expectations of social media users. Creating blog content that targets social media users doesn’t mean that you have to alienate your subscribers, contrary to the opinion of some people. What it does mean is that you will have to dedicate the time and effort to find a topic that is of particular interest to your readers and present it in a way that also appeals to social media users. For example, social media users like lists, breaking news, photos, controversy, and informative topics.
Magic Tip: - “Just spread the content what you want to listen”
4. Building network and assisting others
Networking on social media sites involves voting for the submissions of others, leaving comments, adding friends, and generally getting to know other users. With a strong network your submissions and votes will get more attention and you’ll have some friends to call on when you need help getting.
5. Conversion and Leads
In most cases just getting traffic to a website will not be your ultimate goal. Social media traffic is pretty much useless if you are not able to convert some of it into what you want. Maybe you want to convert the traffic into links, or maybe subscribers. The conversion rate of social media traffic will usually be lower than the rates of other types of traffic, but the huge volumes sent by social media can offset a lower conversion rate and make it very targeted traffic.
So these steps can assist in social media marketing but the three things that really required are :- experimenting, strategy and action.
It’s quite an interesting scenario. Given a choice between social media activity and something else -what do you think you would give up before you left your favorite social network?
According to a survey: More than one-third (36%, to be exact) would sooner give up chocolate, their Pradas, or their mothers-in-law before they gave up social networking. But only half would be willing to pay a subscription fee for those site.
It’s amazing to think the limits we’ll go to for social networking. Pradas are expensive, I
get that. Mothers-in-law are…well, that’s personal, isn’t it? But giving up chocolate? C’mon, people!
With Social Media Marketing solutions, you can easily embed social media into your existing website, or you can create a separate, on line community. Either way, you can interact with your prospects, customers, and your brand proponents in a familiar format—and then use their participation to extend your reach, increase revenue, and drive innovation.
Reasons For Social Media:
1. It’s free! – Face book, My space, Twitter, Linked In and other social networks require no funds whereas, almost all other forms of advertising and marketing efforts require some kind of fee.
2. Simple & convenient to set-up and maintain – Regardless of how much web savvy you are, social networks make it very quick and simple to set-up, customize, manage & maintain your profile. This profile lists crucial information about your business. Providing you have access to a computer, you can be a part of social media.
3. Buzz! – Unlike outbound marketing efforts such as traditional advertising, social networks not only allow customers to provide feedback to organizations, they actively encourage it. Interaction, engagement and sharing are all parts of social media, which if utilized in the correct way can lead to viral exposure, trust, customer loyalty, free market research and brand growth.
4. Volume – Face book has over 300 million active users globally and still at the growing face. Other Social networks can also boost extreme levels of popularity, with Twitter unique user levels growing by over 700% in 2008. Only My space is showing any signs of a decline in numbers.
Increase your marketing reach and effectiveness
Generate demand and increase revenue: By building trust and deeper ties with the prospect. Acc. to a survey, Customers engaged in social media spends 50% more than others.
Establish brand champions: One can communicate their message through social media channels and can use these channels to generate referrals, share products reviews or for innovative ideas. It also helps in increasing the site traffic and advertising revenue.
Improve customer satisfaction: Through continuous engagement with the customers, one can improve the customer satisfaction tremendously through social media.
Extend your brand visibility & reach: With continuous interaction with the customers and prospects or by creating a familiarity and making reputation among the customers through social media, one can build the brand buzz.
Improve retention: By being in continuous touch with the customers and replying to all their queries i.e. building a good response rate will retain our customers for longer durations.
Advance market research and foster new product innovation: By leveraging the insights from on line discussions, groups, prospects and employees – without having any expenses on costly research and travels.
By keeping focus on your objectives and considering the points laid out in this article, it’s not only possible to survive in social media marketing, it’s likely that you will thrive.To conclude, social media is a great tool for businesses to market themselves, but only if done right. Before you go down the social road, it’s crucial to figure out a strategy and stick to it. It’s important to consider exactly who you’re looking to target, how you’re going to target them, what you’re hoping to achieve and how you will measure success.
Most of the companies have their own blog known as a business blog. A business blog works as a communication tool between the company and the outside world. It provide a company with a chance to share their expertise and knowledge with a larger audience.
According to Technorati (the search engine dedicated to blogs), there are some 71 million blogs worldwide and 175,000 new blogs are being launched daily.
Business blogs plays an important role as it helps an organization to build stronger relationships with important target groups like clients, customers etc. It can help you draw more traffic and build trust with your customers as well as interact with them.
Below are the examples of major corporates which are using business blogs -
Coca Cola - Coca Cola’s blog Coca-cola Conversations provide them opportunity to interact with the masses. They share information on a wide variety of topics right from their role in pop culture to brand history.
Southwest Airlines - Southwest Airlines use their blog Nuts About Southwest to communicate with their customers. Users are allowed to post their comments, thoughts, suggestions and questions. User doesn’t have to register to read or watch but if user wants to rate post, share photo / video etc. he / she needs to register.
Sun Microsystem and CEO Blog - Sun Microsystem’s CEO Blog – Jonathan Schwartz’s blog received about 4,00,000 hits a month in 2006. Both positive and negative comments are allowed and transparency plays major tole in its success.
KFC - KFC is also not lacking behind in this social media race. They also have a blog called KFC Nation Citizen Blog.
Load balancing is a technique to distribute work between two or more servers, network links, CPUs, hard drives, or other resources in order to get optimal resource utilization, maximize output, and reduce response time. These days this techniques is being used extensively for web application to provide better experience to user.
In Web load balancing is the process by which inbound internet protocol (IP) traffic can be distributed across multiple servers to enhance the performance of the servers, leads to their optimal utilization and ensures that no single server is overwhelmed. Load balancing is specifically vital for busy networks (with huge traffic), where it is difficult to approximate the number of requests that will be issued to a server. Two or more web serves are employed in a load balancing scheme. If one of the servers begins to get overloaded, the requests are forwarded to another server. Service time is reduced by using a load balancer to identify which server has the appropriate availability to receive the traffic.
The process is vary simple and straightforward. A user’s request for a webpage request is sent to the load balancer, which forwards the request to one of the servers. That server responds back to the load balancer, which in turn sends the response on to the end user.
Load balancing keeps the application/service alive even in the face of server down time due to server failure or maintenance. If you are load balancing across several servers and one of the servers fails, your service will still be available to your users, as the traffic will be diverted to the other servers in your server farm.
There are several types of load balancing techniques.
Round Robin DNS Load Balancing: The in-built round-robin feature of BIND of a DNS server can be used to load balance multiple web servers.
Hardware Load Balancing: Hardware load balancers can route TCP/IP packets to various servers in a cluster.
Software Load Balancing: Most commonly used load balancers are software based, and often comes as an integrated component of expensive web server and application server software packages.
Many online marketing companies are rendering Facebook to promote their business and generate traffic to their site. But doing excessive activities can result in getting your profiles banned. Let’s know what “not-to-do” when marketing via Facebook
Creating too many profiles: People generally create 4-5 profiles and send huge friend requests to these profiles. This can lead to getting all the profiles banned at a critical stage because the administrator can track the IP address and hence, ban the account on the charge of spam .
Excessive wall postings: Flooding your friend’s wall with your updates or promotions can prove quite unethical on your terms and lead your profile in getting banned.
Promoting link by aggressive community postings and group joining: Don’t just send similar content links in every community posts. Neither join too many groups as it again counts to spamming.
Sending too many friend requests: Facebook may ban your account if you send more friend requests to different profiles in a single day as it would be considered “marketing” act.
Don’t send repetitive messages: Don’t send same message infinite no. of times. Sending similar mails to your friends or group members will cause your profile to get banned.
Don’t poke many: One main problem faced by many users is that Facebook’s latest application “Poke ‘em” pokes on your behalf. Anyone having Facebook account can poke you and astonishingly, there is no way to customize this application. So, its like getting punishment for a mistake that you have not committed.
Highly active: Remember the old saying-”Slow and steady wins the race”. So, start your activity in a proper manner. Being highly active will also make you a prime suspect in Facebook’s eyes. You are not desperate to get the links..Are you????
Lastly you can even get your account disabled for no reason at all.!!
