Wednesday, January 27th, 2010
Like every year in RedAlkemi, we celebrated the 7th Annual Function on 11th Dec 09. The day was full of excitement and energy, we all were eager to know how we had performed as a company in the year 2009.
Opening for the function started with HR presentation, Ms. Preeti Raina (Asst. Manager –HR) talked about the HR projection for the year 2010 and gave us an overview of what had happened in 2009. Followed by we had a great insight of achievements of 2009 and future projections for 2010 from our COO, Ms. Anuja Lath. This was really an eye opener for all of us at RA, as everyone’s hard work was being appreciated.
After the session of appreciation given by our COO Mr.Atul Gupta for the hard work done in 2009 and to be continued in same energy for the coming year 2010, our CEO also added few important aspects to the function by giving us the Vision, Future solution road map for 2010.
As the knowledge sharing part was almost through we were already excited for the Rewards & Recognition for the year 2009, where all the deserving employees were given a momento as appreciation towards their work.
The list is as follows: -
Best Office Boy – Ravi
Punctuality- Brij Lal (Team Spiders)
Most Diligent Employee- Vivechana Chabbra (Team Achievers)
Best Performer LB- Nitin Shekhar
Best Employee Tech- Chandan Kathuria
Best Employee RAPID- Rapinder Kaur
Best Employee HR- Divya Vashisht
Best Performer SEM- Harkawal Singh (Team Achievers)
Best Biz Analyst- Divya Sharma (Sales Team)
Best Programmer- Sudhanshu Kashyap (Team Achievers)
Best Project Manager- Satwinder Singh (Team Achievers))
Best Designer- Manoj Kandwal
Highest Team Efficiency- Sanjay Gupta (Team NumeroUno)
High Billing Team- Satwinder Singh (Team Achievers)
Best QC Analyst- Mahisuta Sharma
Most Promising New Comer- Ajay Kashyap & Pankaj Sharma
Award for Excellence- Chhavi Firani
After the awards ceremony we had announcement for Wall of Fame (for employees completing more than 2 years with RedAlkemi) and to the list of 51 employees we proudly added 17 more names this year. They are as follows: -
1. Chandan Kathuria (Technical Team)
2. Divya Vashisht (Team HR)
3. Gurinder Kaur (Team HR)
4. Kamlesh Kumar (Team Spiders-Design)
5. Mahipal Singh (Technical Team)
6. Mahisuta Sharma (Team Spiders-QC)
7. Mehar Chand Sharma (Technical Team)
8. Nikesh Pathania (Team NumeroUno-Design)
9. Pawan Sharma (Team LB)
10. Preeti Raina (Team HR)
11. Rapinder Kaur (Team Rapid)
12. Sanket Kumar (Team SEM)
13. Sudhanshu K. Kashyap (Team Achievers- Programming)
14. Sukhjit Kaur (Team NumeroUno- Programming)
15. Suresh Kumar (Team NumeroUno- Programming)
16. Thomas George (Project Manager-Team Spiders)
17. Rahul Sharma (Finance Department)
The best part of the evening that is the most exciting element was the Salsa and bachata dance, which came as a pleasant surprise arranged by Ms. Preeti Raina from HR Team. This changed the entire mood of the evening and slowly we could see few individuals picked up from the crowd and paired to perform few steps of Salsa. This was really fun and we all landed up having great time.
Last but the not least we had the cake cutting followed by dinner, the entire RA warmed up towards the end of the function by enjoying fruit punch and yummy dinner which was long awaited.
Posted in Inside RedAlkemi | No Comments »
Wednesday, January 6th, 2010
Markets begin the New Year refreshed after a strong rebound, leaving many advertisers wonder what trends they can expect to see in 2010. Here is what we can expect to see this year:
- Re-targeting: Retargeting is the procedure of promoting your website to people who have visited your website in the past. This is usually done through banner ads displayed on the users’ favorite sites as they surf the internet. While there are quite a few companies that already concentrate on this service, 2010 will most likely be the year when the most important search engines will introduce this service in their paid search programs.
- Display advertising. While paid search has been focused more on text ads in the past, we’ve seen major growth this year in the display ad market. In 2009, we saw the search engines introduce some great tools to help in creating display ads. With these new tools in place and more websites jumping on the content network bandwagon, we should see an even greater focus on display ads in 2010.
- Contextual advertising. The search engines have made huge strides to improve the quality of their content networks over the last several years. As a result, more and more companies have seen positive ROI from contextual advertising. In 2010, we will continue to see these networks grow as more companies realize their value and see new marketing opportunities arise.
- Mobile advertising. With the rise of 3G phones in the last year, we’ve already seen huge growth in the mobile advertising market. As new phones come on the market and cell phone carriers improve their 3G services, we should continue to see drastic growth in the mobile advertising space. To prepare, advertisers should optimize landing pages now to provide an enhanced user experience to mobile Web users.
It may take some practice, so start out slowly, but if you’re ready to take your PPC efforts to a new and lucrative level, try these in available options in the year 2010!
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Wednesday, January 6th, 2010
StumbleUpon is a hot social bookmarking site that continues to increase its popularity at a rapid pace. StumbleUpon has always been great at driving traffic and links, but lately I’ve started to notice that it is one of the leading social sites, at times sending more traffic than even Digg.
Most of the basic social media marketing tactics apply to StumbleUpon. It also helps to have a lot of mutual friends and people that will see your stumbles. However, there are some lesser-known tactics that can also help your stumbles become popular.
Selecting the right Topic: When you discover a site and submit it to StumbleUpon, it asks you to pick a topic that you’d like to submit it under. Selecting the right topic for submission is really important as this can literally make or break your stumble. If you submit to the wrong topic then people who stumble across that page will be less likely to give the page thumbs up, as it might not fit the kind of content they’re looking for.
Use relevant tags: Just as picking the right topic for submission is important it’s also important that you assign the proper tags to your stumbles. Not only does this increase relevant stumbles but users can also search either on StumbleUpon site or using its StumbleUpon toolbar.
Get a little help from your friends: StumbleUpon offers a feature where you can send your stumbles directly to your friends. They will see a little red number next to the “stumble” button on their toolbar. This lets them know that someone has sent them a stumble and the next time they hit the button they will see that page. You can even send them a little message and they can reply back. This is a feature that you have to be careful not to abuse, and it’s very tempting to do so.
Leverage groups and forums: StumbleUpon has groups for just about every topic you can think of and you can join up to 63 groups. Within some of these groups you have the ability to post relevant links for others in the group to see and discover. This feature is not available for all groups and can depend on the settings that the moderator sets for that specific group. The forums within the groups usually allow anyone to post links. Don’t spam them, though, or you can be deleted from the group by the group owner or moderator.
Create your own StumbleUpon blog: Did you know that can post HTML and images on your StumbleUpon blog? You can, and these help make your stumbles stand out to people that are browsing or stumble upon your profile. Not only can this increase your stumbles on certain pages but it can also help increase your friend count as others often friend people based on favorable impression from blogs.
Posted in SMM | No Comments »
