Archive for May, 2010
Monday, May 31st, 2010
RedAlkemi launched SEORank.com on 31 May 2010. SEORank.com aims at providing quality Link Building services to its clients to rank their websites higher on search engines. SEORank.com targets delivering quality Link Building solutions to its clients.
Link popularity is by far one of the most decisive factors to improve search engine ranking of a website in major search engines. Relevant and organic back links significantly increase a website’s link popularity, improve Page Rank, and ultimately bring in a substantial amount of direct traffic to website.
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Monday, May 31st, 2010
Going forward, we are going to update one handy SEO Tip everyday on our blog. We have launched this section today and will keep you updated with these simple tips as they are designed to enhance your knowledge of SEO and other internet marketing techniques.
SEO Tip of the day (May 31, 2010):
Google’s Wonder Wheel can be a very helpful tool in KW research process. It provides keyword suggest in a graphical format. It shows queried results in the center of the wheel with a series of related terms encircling our core term, which can be further clicked upon to find more keywords. It can also be used in PPC where we need to group similar keywords within a single AdGroup.
For more tips, visit the SEO Tips section on our blog everyday.
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Monday, May 24th, 2010
A microsite (sometimes known as a minisite) generally refers to a small website that is an offshoot of its parent website. It is considered a separate entity as it may present different information and even have a different URL. For example, an art gallery will have its main website but when they have a special exhibition they may create a microsite with specific information on the art pieces in that exhibition. This microsite would normally be linked from the home page.
Microsites offer various advantages. If you already have a brand for which a website already exists, then a microsite would help you produce more natural or organic traffic for your current brand. With the prevalence of keyword contextual advertising, (more commonly referred to as Pay per click or PPC), microsites may be created specifically to carry such contextual advertising. Or along a similar tactic, microsites are also created in order to specifically carry topic-specific, keyword-rich content with the goal of having search engines rank them highly when search engine users seek such content topics.
For example, if you have a particular website for a brand and you make inter-related microsites for products made by that brand, you will generate more specific traffic, by having a keyword optimized microsite for all the various products offered by the brand. In this way, you can have almost 20% more traffic flowing online towards your products within days!
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Tuesday, May 11th, 2010
Link building is the process of getting link backs to a web page from various other websites.
Why do we need Link Building?
If you want your website to gain high rankings in the search engines you need lots of links pointing to it from other sites. This is not going to happen by just creating a website and uploading it to the Web.
How to evaluate links?
- Quality of the link is highly dependent on the content relevance. If a link comes from a site that has content on the same topic as that of publisher’s site ( or highly relevant topic), then that link has more value in search engines than the link coming from non relevant site.
- Also the no. of links to be made for a particular keyword (search query) should be evaluated based on its competition, monthly search count and current ranking status in search engines.
- Anchor text variations should be used while building links for each targeted keyword. This will increase the probability of capturing maximum variations of search query, while building links.
Link Building Process @ RedAlkemi
1. KW Analysis: Before we begin the campaign, we do a detailed analysis to shortlist the KWs with maximum ROI, which should be targeted for Link Building. After selecting the KWs, we apply formulas based on Search Counts and Competition of the KWs to calculate the number of links required for a particular KW to rank well.
2. Landing page analysis: After the KWs are finalized, we do a landing page analysis and get back to the client with the best landing pages for the selected KWs. We also suggest changes/updates to the landing pages to make them completely compatible with the KWs we are targeting.
3. Anchor Text Descriptions (ATDs): We write 10 unique anchor text and descriptions for every 100 links. This is so that we are able to use unique variations of the ATDs and they don’t get repeated.
Doing all of the above correctly is half the battle won.
After the campaign is set up, we do reporting in a very detailed manner. To learn and avail the benefits of our Link Building services, read www.RedAlkemi.com for the offer of the month.
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Sunday, May 9th, 2010
Corporate Social Responsibility (CSR) is about how businesses align their values and behavior with the expectations and needs of stakeholders – not just customers and investors, but also employees, suppliers, communities, regulators, special interest groups and society as a whole. CSR describes a company’s commitment to be accountable to its stakeholders.
Key CSR issues include governance, environmental management, stakeholder engagement, labour standards, employee and community relations, social equity, responsible sourcing and human rights.
CSR is not only about fulfilling a duty to society; it should also bring competitive advantage. Through an effective CSR programme, companies can:
- Improve access to capital
- Sharpen decision-making and reduce risk
- Enhance brand image
- Uncover previously hidden commercial opportunities, including new markets
- Reduce costs
- Attract, retain and motivate employees
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Tuesday, May 4th, 2010
We know different campaign goals often require different success metrics. If you want to drive online purchases, you probably look at the total number of sales, so if one person buys three items from your web site, you’d want to count three sales. But if you’re measuring leads, you may care more about unique leads, so if the same person fills out a lead form three times on your site, you’d want to count them only once.
Today, I will be clarifying the conversion terminology on the AdWords Report Center and conversion tracking tool pages. “Conversions” columns are now labeled Conversions (1-per-click), while “Transactions” columns are now called Conversions (many-per-click). The current AdWords campaign management pages display 1-per-click conversions, so if one click leads to multiple conversions, they’re counted only once. On the other hand, many-per-click conversions count each conversion that occurs after a click on your ad.
Here’s an example to explain the difference: Let’s say you’re selling plumbing supplies online and you’ve set up conversion tracking on your “Thank You For Your Purchase” and your “Newsletter Subscription Confirmed” pages.
If a customer clicks on your ad, buys a plumbing device, then subscribes to your newsletter, you’ll see two many-per-click conversions, but just a single 1-per-click conversion in your account. If the same customer returns to your site a few days later and buys another tool (but doesn’t click on one of your AdWords ads to get there), you’ll now see three many-per-click conversions, but your 1-per-click conversions will still remain at one.
By focusing on many-per-click conversions, you may be able to more easily compare AdWords campaign performance with the performance of your other online advertising campaigns, since a lot of online ad serving and search campaign management tools use many-per-click conversions as the default conversion metric.
I hope these reporting changes to conversion tracking will make it simpler for you to manage your campaigns with a wide variety of advertising goals.
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Monday, May 3rd, 2010
RedAlkemi conducts recruitment drive in Chandigarh Group Of Colleges, Landran and Dev Bhoomi Group of Institutes, Dehradun.
Chandigarh Group of Colleges organized two-day job fest- Udaan wherein all the big companies related to Telecom, IT, Banking and FMCG participated. This recruitment drive was for MCA and MBA students. Students throng the place in thousands. Since the students were too many and the time was less our team of recruiters did the initial bit of shortlisting.
We also conducted recruitment for Dev Bhoomi Group of Institutes, Dehradun. This recruitment drive was basically for B.tech students. Before starting the recruitment process, our recruitment team briefed all the students about the company and the profile. The interview process consisted of two rounds, one written test and other was personal interview. Overall experience was good and the college management was very supportive.
RedAlkemi shall continue to conduct such recruitment drives in near future as well.
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