ADOPT – Active Directories Ongoing Promotion Team

April 19, 2010 – 5:51 am

ADOPT was launched in RedAlkemi on April 1, 2010 by our COO, Ms. Anuja Lath. ADOPT is a company wide program, the basic objective of which is to enhance the SEO and SMM knowledge across the board. RedAlkemi would be promoting 460 directories through off page optimization techniques with the help of this program. However, the end goal is to attain high PageRank on all these active directories.

Promotion of these directories are being done using methods like–

•Directory Listings

•Link Building

•Bookmarking

•Press Submissions

•Social Media Marketing

•Blog and Forum postings

•Tweeting

ADOPT has created a lot of enthusiasm in the office as every RedAlkemist has adopted 4, 6, 8 or 10 directories. Color-coding has been done to identify who has adopted how many websites, for e.g. someone who has adopted 10 directories wears a black wristband whereas someone with 4 directories wears white.

Monthly reporting will be done and shared with the employees on a regular basis. Tips and Tricks to improve the PR are also shared with the employees every Friday. The employees who will be successful in increasing the PR will be rewarded and recognized every month. Also, the best performer will be rewarded on RedAlkemi’s Annual Day in December 2010.

The basic purpose of launching such a program is to build huge competitive spirit within RedAlkemi and to share knowledge and become hands-on with SEM techniques.