Banner Advertizing: why it’s such an important weapon of your internet marketing arsenal?
August 27, 2007 – 5:10 am
A banner ad is a form of online advertising in which an advertisement is embedded into a web page and linked to the web site of the advertiser. The users who see these ads on websites click on them and reach to the advertiser’s website. The banner can be an image, JavaScript program or a multimedia object.
Benefits of banner ads:
a) Low cost advertising for effective brand building:
If managed well, Banner advertisement is a low cost internet marketing tool that can fetch a good name recognition for your brand. Even viewers who don’t click through on your banner ad will be exposed repeatedly to your name, in context with your business message.
b) Derive benefits from visuals as well as text:
A picture is worth a thousand words - With focused and attractive visuals you can capitalize on that with banner ads very well. It also gives you a chance to reflect your organizational creativity in the form of images and animations while communicating an exact marketing message to your target audience.
c) Build brand awareness about your company:
If you have a new website and you are looking to improve the organic rankings of your website, you really cannot afford to rely on conventional traffic. As it takes some time for search engines, to start ranking you organically. Banner ads help in getting bulk traffic and exposure to your website that nitro boost to your marketing campaign.
How should it be used in your online marketing strategy?
Banner advertisements can be used with other online strategies like search engine marketing (paid as well as organic rankings), email marketing etc.
You can build up your brand trust for new websites by having visual ads in the form of banners on website’s already enjoying healthy traffic .
Word of caution: Don’t run your whole Internet marketing campaign around banner advertisement only. Each advertising technique has its pros and cons. People talk about banner blindness and there have been many researches done to find out how it can be overcome. But isn’t it true, that every thing has its pros and cons?
The idea is - Are you creative enough to use banner advertisement smartly to garner maximum traffic for your website? 
One Response to “Banner Advertizing: why it’s such an important weapon of your internet marketing arsenal?”
Well said… Brand building is often overlooked by most new Online businesses… even though it is an important vehicle in marketing. Well talking about vehicles, maybe branding is like the headlight (or the color)
I like the word of caution though
By Aman Bahl on Aug 27, 2007