Blog & Big Brands

August 11, 2009 – 3:21 am

Most of the companies have their own blog known as a business blog. A business blog works as a communication tool between the company and the outside world. It provide a company with a chance to share their expertise and knowledge with a larger audience.

According to Technorati (the search engine dedicated to blogs), there are some 71 million blogs worldwide and 175,000 new blogs are being launched daily.

Business blogs plays an important role as it helps an organization to build stronger relationships with important target groups like clients, customers etc. It can help you draw more traffic and build trust with your customers as well as interact with them.

Below are the examples of major corporates which are using business blogs -

• Coca Cola - Coca Cola’s blog Coca-cola Conversations provide them opportunity to interact with the masses. They share information on a wide variety of topics right from their role in pop culture to brand history.

• Southwest Airlines - Southwest Airlines use their blog Nuts About Southwest to communicate with their customers. Users are allowed to post their comments, thoughts, suggestions and questions. User doesn’t have to register to read or watch but if user wants to rate post, share photo / video etc. he / she needs to register.
  

• Sun Microsystem and CEO Blog - Sun Microsystem’s CEO Blog – Jonathan Schwartz’s blog received about 4,00,000 hits a month in 2006. Both positive and negative comments are allowed and transparency plays major tole in its success.

• KFC - KFC is also not lacking behind in this social media race. They also have a blog called KFC Nation Citizen Blog.

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