Archive for the ‘General’ Category
Friday, September 30th, 2011
For the hard working category of people, rewards and adulations come when somebody takes notice of the minutest details. It indeed is a delightful feeling. A similar emotion was experienced by the Human Resource department of RedAlkemi, when the Software Technology Parks of India (STPI) bestowed them with the ‘Best HR Practices’ award.
STPI, an organization set up by the Ministry of Communication and Information Technology, Government of India, encourages, promotes and boosts software exports from India. The 7th Edition of the E-Revolution by STPI was scheduled for 23rd & 24th of September 2011. The E-Revolution 2011 discussed and debated over businesses aspirations to grow, the domestic and global opportunities before them, the challenges they need to get ready for, and the ecosystem support they need and will get. The event also celebrated the entrepreneurial and innovative efforts for achievers of the region in a gala evening function held at J.W Marriot, Chandigarh.
This year, the nominations were called in for ‘Best Product of the Year’, ‘Innovative Idea of the year (in the field of SD/ITES), ‘Youngest Entrepreneur of the year’, ‘Women Entrepreneur of the year’, ‘Socially Active unit’, ‘The Senior’s Passion for IT’ and ‘Best HR Practice’
The process of selection of the winners was a very articulate one. The nominee’s were made to review and present the functioning of their own company. Later the jury decided the winners on the basis of the presentation given by the companies.
The award bestowed on RedAlkemi was based on new or unique HR practices in recruiting, training and retention, which are the key for any entrepreneurial success. RedAlkemi was also recognized for having stood upto uphold ethical way of recruiting and exiting practices, even under severe pressure.
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Sunday, July 17th, 2011
On 14th July 2011, Dainik Bhaskar Group gave awards and recognition to women from different spheres of life who have achieved extraordinary success despite various hurdles and constraints.
Ms. Anuja Lath, CEO of RedAlkemi and Indian Art Collectors (IAC) was awarded in the category, ‘Business and Profession’, as the ‘Bhaskar Woman of the Year, 2011’ Dainik Bhaskar group had made a strict process to decide upon the name of the final awardees. Every entry was scrutinized and interviewed by a panel of eminent judges. Ms. Anuja Lath won the award from among hundreds of entries received by the group.
Ms. Anuja heads a team of more than 110 professionals and incorporates new business ideas and innovative processes to ensure smart working in her organization. She is also the CEO of Indian Art Collectors, a unique initiative to promote Indian artists online.
Bhaskar Woman of the Year Award is an initiative of Dainik Bhaskar Group to recognize and felicitate the efforts of real women, who through their self-belief and determination have made substantial contribution to the society and inspired the lives of people around them.
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Friday, March 11th, 2011
MCM DAV college, Chandigarh organized a thought provoking panel discussion on “Women Entrepreneurship— Opportunities and Challenges”. The event, designed with the objective of creating employers rather than employees from among young students, saw Anuja Lath, Co-Founder and CEO, RedAlkemi deliver words which weighted more than just listening.
In her speech she mentioned how she decided to become an entrepreneur at a very young stage. She emphasized if you believe strongly in your dreams nothing can stop you to achieve them.
The other women entrepreneurs who took part in this motivating discussion were Ms Komal Talwar, women entrepreneur 2009-10, Dr Anupama Arya, women entrepreneur 2007-08, Mrs Chandandeep Kaur, Director, Access Infotech pvt ltd, and Ms Blossam Kocchar, founder of Blossom group of companies.
Youtube URL: YouTube- Ms. Anuja Lath\’s speech on Women Entrepreneurship
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Wednesday, December 29th, 2010
RedAlkemi, as we know, is an organization that has been into Designing, Development, and Online Marketing since many years. As an industrial expert equipped with technical knowhow, RedAlkemi thought of coalescing all the knowledge and skill into a well-crafted product of its own. Couple of years back, the RedAlkemi Research and Development team started giving shape to this notion to finally result into what we now see as SiteOpSys – Site Operating System.
What started as a futuristic idea, today Siteopsys stands as one of the very few dedicated products offering Search Engine Optimization and Website Evaluation Tools. There has been an immense amount of effort devoted into its development and architectural design. SiteOpSys has been crafted taking special care looking into practical details from an analyst’s perspective. Even though it greatly assists analysts and Search Engine specialists in their work, SiteOpSys is equally user-friendly for a website owner who needs to derive some intuitive information regarding his online business.
Siteopsys is developed using cloud and grid computing technology, because of which it allows its users to fetch large amounts of data without delay from the top search engines – Google, Yahoo and Bing. The well-categorized tools (according to the field of analysis they assist in) provide an extremely convenient way for users to execute their queries. Overall, it is a product which caters to practical requirements, has the power to process, offers ease of use, and, supports data with intuitive information to collectively provide what can be called a necessity in the times to come, for analysts and online business owners alike.
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Tuesday, October 5th, 2010
Hotel Mountview on 29th and 30th September 2010 witnessed the two days conference, e-Revolution 2010. The panelist included eminent professionals from the IT industries to speak like Mr. Atul Gupta, CEO RedAlkemi; Mr. Alok Ramsisaria, Regalix; Mr. Vinod Harith, founder-director of CMO Axis and Mr. Rajesh Lalwani, founder-principal of Blogworks.
The concept was – “New Age Marketing”: How next generation marketing tools like WEB 2.0, Twitter, Facebook, Linkedin etc are being used for rapidly growing SME’s and citizen centric governments.
Mr. Atul Gupta said the relation of people with the Internet has changed. “Earlier, the users surfed the net and it was a passive means of communication for them. This has changed. People want instant reactions. Instead of listening to a recorded message asking them to buy a product they want a review from their peers,” he said.
Another panelist, Mr. Alok Ramsisaria, technology marketer of Regalix added, “It is easier to tap and nurture consumers through social media simply because of the measurability of the online media and the social media,”
Vinod Harith, founder-director of CMO Axis, said, “The trend of using social media as a marketing tool is going to shape the way of communication and dissemination of information. We know more about people through their Facebook profiles than personally and this helps when you are selling a product. One of the biggest plus points of using social media is inclusiveness. One can reach a broad spectrum of people.”
“Another big advantage of using social media as a marketing tool is that the gap between big and small companies diminishes. Everyone is equal marketing their products through social networking websites,” said Rajesh Lalwani, founder-principal of Blogworks.
In nutshell, what was concluded from the conference was that the Social Media Market has a huge amount of scope and potential in itself provided it is done in a planned and more structured way.
Posted in General, SEM, SMM | No Comments »
Monday, August 16th, 2010
On 07 Aug 2010, a workshop on – “Build your business through Social Media!” was conducted by TIE (The Global Network of Entrepreneurs). The workshop was conducted by Naveen Arora, a marketing professional. The main motive of this workshop was to throw some light on benefits of leveraging social media for building your business reputation online. This workshop was attended by some of our project managers, so that they too could enhance their knowledge in this field of online marketing.
The workshop, that mainly targeted aspiring entrepreneurs, focused on powerful techniques for building content rich, compelling web sites with a kill, stepwise methodology for driving the targeted traffic to the website. The benefits which one could draw from this workshop is:
Knowing Social Media & the entrepreneurial world
Spreading one’s content and expertise to the targeted audience
Using practical ideas for one’s business
Networking with like-minded individuals.
We, at RedAlkemi, wait for such innovative and interesting workshops/ seminars and never miss these opportunities that can help us grow in a better way.
Posted in General, Inside RedAlkemi | No Comments »
Monday, August 2nd, 2010
RedAlkemi moves one more step ahead in redefining its support for the users with the announcement of 24*7 Live Support. This new service is designed to help the customers to solve the queries in real time and have their questions answered instantly. The customer can simply hit the “Live Chat” button, in case of any kind of doubts. The online Live Support service will be available through web chat and the customers can chat with the live representative at any time.
The service tends to be flexible and basically aims at providing unlimited sales support via live chat. This feature will also help in reducing time and handling tasks faster and more efficiently as it gives the customers the immediate access to the help they require.
The main objective of introducing this Live Chat is to allow anyone to ask questions, resolve doubts and issues, and get an immediate assistance or an answer in no time. Thus, RedAlkemi strives hard to serve the people better.
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Tuesday, March 2nd, 2010
The March Supplement of India Today’s Simply Punjabi featured our very own COO- Anuja Lath, on the cover as one of the top businesswomen in Punjab. Arvind Chhabra interviewed Anuja, as well as two other woman entrepreneurs for a quick look into their work, and personal, lives.
The cover story is dedicated to businesswomen in Punjab who have the grit and determination to think, create, imagine and take the road less traveled in order to reach the upper echelons of the business world.
For full story please click on the links below.
http://indiatoday.intoday.in/site/Story/84601/At+the+forefront.html?page=0
http://indiatoday.intoday.in/site/Simply?secId=20&catId=33&page=0&display=null
Posted in Blogroll, General, Inside RedAlkemi | 1 Comment »
Thursday, February 4th, 2010
Dell worldwide started a new initiative called WISE… short for Women In Search of Excellence. Our COO, Anuja Lath, was invited to give a brief talk to Dell Women Managers (at their Mohali facility) and share her work/home/ life experiences and balancing acts with them. The brief was to speak about principles she considered good to follow in the workplace and in general, kind of motivational talk.
Followed by a brief history of her own work experience and career span, here’s the gist of what the talk was all about:
1. Set Goals for yourself. Get organized. Discipline your work & personal life. Make your priority list. Live up to your own standards. Address important tasks first before they become urgent. Confront hard realities. Understand and explore your ability to multitask.
2. The only way to progress upwards in your career is to take on more responsibilities & prove to your seniors you are worth more than your current profile. Diligence at work is a very good start. Reliability is a big factor.
3. Have a good and positive attitude. Try and spread your positive attitude. Don’t shy away from hard work or doing things that may not be written in your job profile.
4. Volunteer to take on more. Don’t measure everything in money. There is a price to opportunity also. Often ask your seniors, what more can you do.
5. Do it right the first time. Make work a fun activity. Be driven by yourself. Nothing like self-motivation.
6. If there are things that need to be done more than once, create and then follow a process. If there is no process, invent one and show it to your seniors. Go the extra mile.
7. Ideas alone will not get you far. Get the ability to execute them well and diligently. Contribute in areas where you may not be expected to. Surprise your seniors.
8. Keep professional life and personal lives separate. Women tend to gossip and forget the fine line. Don’t bring personal problems to the office, no one wants to listen to your sob stories.
9. Integrity is something you do when no one is watching. Build a strong sense of integrity and honesty around your character. Your bosses and workforce should be able to confide in you. Maintain very high work ethics. Rest assured, your bosses always know what you are up to. Be true to yourself.
10. Constantly invest in upgrading your skills. In the IT industry, one-year old skills are outdated. Do a SWOT analysis of your skills every 6 months. Take advantage of every training program your company is offering you. Learn other things apart from your professional skills. You’re never too old. Learn how to knit, rollerblade, swim etc.
11. Highest paying job is not always the highest growing job. Spend at least 3-4 years with the company. Frequent job-hopping for extra money rarely lets you learn well. Too many short-lived job stints do not look good on your resume. Try and work out a growth path for yourself and discuss it with your superiors. Most of all Learn, Learn, Learn.
12. Take care to groom your subordinates. They reflect on and add to your own performance. Empty your own chair if you want to move up the ladder. Groom someone who will take your place. Develop their leadership skills. Mark of a good leader is to create more leaders. Share the credit publicly, reprimand in private.
13. Seek out and keep company of positive, inspiring people & mentors. Try and learn something good from the company you keep. Avoid negative people, or those who are “only talk, no walk”.
14. You will not always win or succeed. Sometimes you lose. If & when you lose, don’t lose the lesson. Success is a lousy teacher. Make mistakes, but new ones every time. Don’t make the same mistake twice.
15. Life is fun when it’s filled with challenges. Women have the ability to rise to any challenge. They have all the right ingredients of intelligence, compassion, integrity, stability, multitasking and a lot more.
Posted in Blogroll, General, Random, Uncategorized | No Comments »
Friday, September 4th, 2009
It gives us immense pleasure to share with you all that our Co-Founder and COO of RedAlkemi, Ms. Anuja Lath has been honored with the Award of Excellence as the “Woman Entrepreneur of the Year” for the year 2008-2009 by Software Technology Parks of India (STPI).
Dr. S.S. Channy, Principal Secretary, Industries and Commerce, Government of Punjab, distributed the STPI Software Exports Awards for 2008-09 at the awards night held as part of the e-Revolution 2009.
Posted in General, Inside RedAlkemi | 14 Comments »
Monday, August 24th, 2009
People these days share their personal opinions and experiences via blogs. It is also a convenient way to connect with millions of online readers in a jiffy. The main point to consider here is related to business promotion using blogs. It may sound a bit trickier at first instance but it can be simple if we take care of few points.
Now before you start to write a blog, work thoroughly on its content and the target audience. People are driven to your blog only when they find the content educative and informative. Do not ever compromise with the content of your blog.
So, here a few tips that would help your business develop with blogs -
Quick Indexing – Search engines readily index the blogs with a higher frequency that are well written and contain good quality keywords. So, updating your blog frequently and writing high quality post will help boost your rank.
Easy communication - People will pay attention to your posts only if your post contains interesting information. They will subscribe to your posts and everytime you write a new post, it gets pushed out to your readers, giving you the ability to communicate directly with them.
Brand Promotion – It allows you to promote your product and services with millions of online readers who would not have known your presence.
Build Relationships – Build relationship with your readers. Allow them to post comments on your articles such that they get more engaged and involved with you.
Promote via social media – Enhance the popularity of your blog by engaging in social media activities like- bookmarking in sites like – Digg, StumbleUpon, Reddit etc. Also use networking sites like Facebook and twitter to get huge results for the popularity of your blog. You can also use relevant forums to post your content.
Be an expert – Have an in-depth knowledge of what your product says and write the same for it. People will get involved to your posts only if they feel that your posts contain relevant advice and suggestions. Not only this, they would be the ones interested in buying your product.
Cheap configuration – Setting up your blog is easy and maintaining cost is simply low.
By now, you have enough tips to get started on blogging..So, what are you waiting for??
Posted in General, SMM | 2 Comments »
Friday, July 31st, 2009
Most parents are aware that the internet presents new hazards to kids. Here are few tips for parents to make internet safe place for their kids.
Keep computer out of your child’s bedroom - Keep the computer in a common room or any other well used area of the house, where you can easily monitor your child’s activity on consistent basis.
Set boundaries – On most of the sites, children under the age of 14 are not allowed to register. Make this the non-negotiable point.
Set limitation – Limit your child’s Internet usage. Tell them when they can go online, for how much time and what they can do online.
Talk to your kids about Internet safety – Talk to your kids about Internet safety and explain them why you are concerned. Make sure they understand that you will be watching their activities and tell them to follow these instructions
- Do not give personal information like last name, phone number, address etc. to strangers Do not post videos or pictures that could be used to identify you
- Do not meet in person anyone you have met only online
- If anything makes them uncomfortable, they should come and talk to you about it
Create your own profile on same sites as your child’s: Create your own profile on same social networking sites (eg – MySpace, Facebook etc.) as your child’s and add them as friends. On regular basis, check your child’s profile page and see what pictures they have posted and read some of the posts to see what others are saying.
Make sure your child’s profile page is set to private: You can set the profile page either to public or to private. Make sure your child’s profile page is set to private, as private pages can be viewed only by the people the user invites personally whereas public pages can be viewed by anyone.
Ensure that your child keeps all private information off their profile page: Your child’s profile page should not contain information like phone number, home address etc. Also make sure that they do not accept request from strangers.
Know your child’s passwords to all email accounts: Make sure your child keeps a list of password available to you, so that you can monitor & keep track of their online activities.
Monitor child’s search engine activity: Periodically check the history of your computer to view your child’s activities online.
Use parental controls: Parental controls can be set to send all emails going to your child’s account through your account first, enabling you to screen everything your child sees. You can also limit emails according to several criteria, for example, emails with offensive words or which require personal information can be blocked. You can even set it, to receive emails only from the approved addresses.
Install content filtering software: Content filtering software will not allow your child to access inappropriate sites. Most content filtering software has the ability to filter via keywords, like adult, drugs, weapons etc. It will also send you a report with list of sites which user tried to access and was denied.
Posted in General | No Comments »
Friday, July 31st, 2009
Email-Marketing, is a form of direct marketing which uses your mail system to send commercial messages to your customers.
Email-Marketing is popularly used by many companies to:
- Distribute information to a wider range of targeted customers at a low cost
- It is inexpensive
- Delivery Time for any email message is short
- Easily trackable via unsubscription requests,read receipts, click-through etc.
- High Reach for the subscribers who wish to receive the content based on their interests
- Allows to build royalty and acquire new customers
- Higher profits
How to increase your sales via Email-Marketing
Build a relevant mailing list: This is necessary because you must know who would be interested in buying your product. Build a list for your targeted audience because they are the ones who can be converted into your customers.
Appropriate subject-line: One of the important rule to follow is to choose a good subject line. The subject will give the first impression related to your product. Do not make the email-reader feel that it is a same “spam” mail.
Email:Less : Send less number of mails to people as they would not be interested to learn about your new product again and again. Lower the mail delivery and increase the content for that particular mail.
Disadvantages of Email-Marketing:
- Companies send bulk of unsolicited messages, also referred to as “spam” (To prevent this from happening, the subject line and content of your emails should not imply that they are spam. Avoid using words like “Free”, “Discounts”, “Coupon”, etc.)
- Difficulty in sending a mail on different ISPs and firewalls
- Strenuous to keep an email-recipients them engaged via emails
Posted in General, SMM | 3 Comments »
Thursday, July 9th, 2009
Interaction is an important part of human nature. We need to communicate with one another in order to express views, discuss topics and exchange information. Conversations can be either general or controversial. We can hope that some general topics can come to an end but controversial topics sometimes result in heated arguments.
There are some common topics that we generally love to participate in. Most of the people generally prefer talking about following topics in order to keep themselves busy:
One of the usual topic for discussion for instance is “Politics”. Whatever the place or timing be, everyone is interested to criticize the preeminent Government plans. The discussion goes endless with party favorites speaking against each other’s favorite party.
Another major topic which everyone loves to groove about is “Cricket”. “Why did Dhoni opt for batting first”, “Selection team is unjust in choosing players”, “Sachin is old enough to play shots” etc. are some of the common conversations seeded by cricket lovers.
General masses have another interesting topic to discuss about i.e. “Family”- their kids,parents, siblings etc.
Some entertaining topics can include interactions on hobbies, favorite film stars,occupation etc.
Hence, to conclude, always start discussions on something that’s common to talk about rather than interesting or exciting. Pick up the topics from your everyday life because they are the ones that will hook up every individual ideas to you.
What do you think??????
Posted in General | No Comments »
Wednesday, July 1st, 2009
“An employee’s motivation is a direct result of the sum of interactions with his or her manager”- Bob Nelson
A company primarily depends on its employees. Their right behavior towards work and the company would build the success story for that organization. Hence, it’s very important for team leads to ensure that their employees are enthusiastic towards work because it’s the employees who have to complete a task. An employee will give his best only if he is motivated, which in turn would enhance his productivity and improve an organization’s survival and success rate.
Penned below are some of the tips that are necessary for an employer to keep his employee motivated:
Be Motivated: An employer cannot motivate his employees unless he himself is not motivated. Remember one golden role ”Never mix professional life with your personal life”. Whatever problem maybe troubling you, never take it out at your employee because it would deteriorate your relationship and hence decrease his competency.
Know the things that motivate your employees: Prepare a list of questionnaire and ask your employees to fill it so that you can know about their likes and interests. Organizing special events like competitions, training programs, picnics etc. will refresh them and would energize them.
Treat the employees equally: Never be biased towards someone. Allow individual ideas to flow and involve your employees in every discussion so that he has an in depth knowledge of the work assigned to him. Creating favoritism will only lead to de-motivation among other employees.
Recognitions and Achievements: Appreciate good work done by your employee. This will not only boost his morale but also encourage him to be more proactive in future.
Remember that good and healthy environment always make its employee more vibrant and motivated and hence enhance success rate of an organization.
Posted in General | 4 Comments »
