Archive for the ‘Inside RedAlkemi’ Category
Tuesday, June 7th, 2011
To work well together and to create an atmosphere of co-operation, employees need to build a team that would create a support network. Strengthening this belief, the Human Resource Department of RedAlkemi organized a quiz contest, with an aim to improve the company’s internal communication, morale, trust, cohesiveness, and to in-corporate a spirit of fun, punctuating the week with a heavy dose of relaxation.
The quiz contest had Neetu and Gurinder from the Human Resource Department as the quiz masters, testing the wits of participants on myriad topics like current affairs, sports, history, and entertainment, to name a few. The quiz saw participation from Technical and Finance, Link-building, Content and Business Development, Microsites, Siteopsys, Achievers and Spiders teams compete with each other.
With their thinking caps on, the teams participated with much zeal and spirit. The quiz, spread over six rounds, included a written test, rapid fire, pick your subject, visual, competitors choice and a last round of simple question and answers. The Technical and Finance team emerged as the winners.
The heavy ticking of watches stopped, the audience grew quieter; hear beats normalized; another day with the RedAlkemi family drew to an end— the Human Resource Department yet again managed the dual purpose of fun and learning, bringing us all out from the everyday office realm.
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Monday, April 25th, 2011
‘All work and no play, makes Jack a dull boy’— the ‘heard-a-zillion-times’ maxim is so perfectly infused within the family of RedAlkemi, who never miss a vibrant moment— to celebrate a victory, welcome something new, or should we just say— have fun, retiring ourselves into joyous retreats.
Applauding the well-deserved teams at RedAlkemi for their outstanding performance in the Financial Year 2011, the Human Resource department came up with the idea to make the year-end even more memorable and delightful.
Not beating about the bush too much and coming straight to our theme for the night— ‘Arabic’. A night of magic and mystery, from the golden palaces, to the magic carpets and lamps, the Arabic theme party created a sense of intrigue and charm. Work hard and party harder seemed to be on everyone’s mind as the RedAlkemists made their way into the party venue. Bedecked in harems, ‘sheikh’ and ‘sultan’ costumes, the princes, princesses, kings, queens and the thieves— all seemed to bask in the delight of celebration. The entrance spiffed up with glitters and candles, carpets hanging on the walls, a small tent space, with cushions thrown all around, ‘hookas’— transported everybody to the kingdoms of these parables, totally forgetting the life’s daily grind. The ‘smoky’ ambiance created in the Entertainment Center of RedAlkemi brought alive the mystical legends from the Arabian Night fables, reliving those childhood days of Aladdin, Jasmine, and the magic carpet – a trip down the memory lane where all danced to the tunes of Arabic music and enjoyed a sumptuous dinner.
The cynosures of the party were Gunika Khurana and Brahm Inder Singh, who were crowned the Princess and the Prince of Arabia for the evening.
The Arabian Party was a complete chill out – needless to describe more, the photographs below say it all!
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Tuesday, April 5th, 2011
Internet Marketing and Search Engine Optimization (SEO) have gained popularity in the current times, and have become a paramount choice of businesses to make their presence felt globally. According to experts, the demand for Internet Marketing and SEO professionals have risen considerably, and consequently the opportunities have increased too.
Taking into consideration the value attached to the field of Internet Marketing, RedAlkemi recently launched RedAlkemi Institute of Internet Marketing (RIIM), where, along with 4 months of theoretical training, students will also get 2 months of practical experience working on live projects within different departments of the organization.
Infusing its 20 years of experience in SEO, RedAlkemi has designed this exclusive program, where the well-structured curriculum will cover in detail— Search Engine Optimization, Social Media Marketing, Pay Per Click Marketing, SEO Tools, Design Concepts and Corporate Training.
Internet Marketing and SEO have been RedAlkemi’s forte for years, and the Institute has been launched with an objective to impart high level training to students, hone the already existing skill-set of professionals in the field, and to generate employment. The course offered by RedAlkemi is one of its kinds in the region as there has never been classroom training in SEO courses; it has always been distant learning.
This well- structured training in Internet Marketing will not only help students create a niche in the highly competitive online business marketplace, but also help them build careers within RedAlkemi. On the other hand, for professionals taking up this course, it will help them get profound insight into the subject and brush-up their existing skills.
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Friday, March 11th, 2011
It goes without beating around the bush that a well trained and motivated staff is a valuable asset to the company, with a talked about efficiency in discharging his duties. The right employee training and development goes a long way in providing big payoffs to both the employer and the employee in terms of increased productivity, knowledge, contribution, and loyalty.
At RedAlkemi, we have always believed that in today’s business environment, constant development and learning builds a framework for helping employees hone their personal and organizational skills, knowledge, and abilities.
In a recent effort to attain the same, the Human Resource department at RedAlkemi organized an interactive session on— “Managerial Techniques for Performance Excellence”, with Prof. M.R Senapathy, Senior Faculty Member, IFEN ICFAI University Group, Hyderabad.
Prof. Senapathy, who has over three decades of experience (26 years as a banker in various managerial capacities and over 5 years as faculty in ICFAI University), has to his credit over 650 programs, which include several training programs to the bank employees, corporate seminars, faculty development programs and students development programs involving over 30,000 professors, lecturers, teachers, students, and management professionals.
At the workshop held at RedAlkemi, the senior level management was given an elaborate lecture on Performance Excellence techniques, including the 5S (list of 5 Japanese words), Kaizen (Japanese word for continuous improvement), 6 Sigma, TPM, and TQM.
The 5S were discussed in detail as follows:
Seiri- Sorting through all materials in the work area and prioritizing them on the frequency of their use.
Seiton- Tidiness at the work place, as each item deserves only one place and should be returned to its place after use.
Seiso- The work place should be kept neat and clean, as this outlines the attitude of the workers.
Seiketsu- Maintaining consistency and full responsibility.
Shitsuki- Maintaining the 5 S’s as a way of life; to follow procedures.
5S is a great way to organize workplace in a manner that is more efficient, safer, and more visually appealing.
The next technique, which Prof. Senapathy emphasized on, was Kaizen, a powerful Japanese strategy for continuous improvement. Implementing this strategy can lead to excellence in both personal and professional lives. He also acquainted the staff with other managerial techniques – 6 Sigma, TPM, and TQM, and discussed the importance of communication as a crucial aspect to the success of an organization. The workshop concluded with discussing various case studies and examples.
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Friday, March 11th, 2011
On 8th March 2011, HR organized a tea party for the staff ladies to celebrate International Women’s Day. All the ladies were asked to assemble in Entertainment Center over a cup of tea at 4:00pm.
Ms. Neetu, senior executive HR, inaugurated the event by giving a welcome speech and emphasizing upon the importance of Women’s Day. The event was specially organized only for the female staff members of RedAlkemi. The event started with a game, where 5 volunteers were given a tongue twister, which they were to repeat maximum number of times. Shilpa Aggarwal, the winner of the event repeated the tongue twister 38 times without fumbling. Manpreet Kaur, the runner up of the game, repeated it 35 times.
Ms. Chhavi Firani, Operations Head was the guest of honor and she was requested by HR to share her work experience with all. She shared her work journey, how she started her own business venture, faced many hurdles, and how with her never give up attitude she emerged a winner eventually.
The HR then organized two games for all. In one game, the participants were provided a container that had safety pins and U-clips in it. The participants were asked to make a chain out of the safety pins and the U-clips. In this game, there was a tie between Ms. Nisha Dhiman and Ms. Anshu Kaul.
The next was a candle lighting game, where 3 volunteers were asked to light 10 candles using a single matchstick. The winner of the game was Ms. Shelly Sood.
Tea and biscuits were served to all and Neetu concluded the event by thanking everyone for their full participation and support.
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Thursday, February 24th, 2011
RedAlkemi, leaders in search engine optimization has come up with microsite marketing, that would facilitate the business mind to reach new markets. “Undertaking for brand promotion, advertising an event or for launching a new campaign, micro site marketing increases the website traffic, leading to an increased conversion ratio thus resulting in greater revenue”, said Sanjay Gupta, project manager, RedAlkemi.
Micro sites mean mini websites which are part of a larger host website. Micro site marketing is a marketing concept where multiple websites are created with their domain name targeting specific long-tail keywords pertaining to a business.
“Good micro site strategy has become the need of the hour to drive maximum traffic, which is directly responsible for gaining good rankings among the top search engines”, added Gupta.
A microsite manager usually undertakes research analysis and identifying most suited keywords, registering keyword- rich domains, writing content, optimization of each micro site, off page optimization and online promotion.
Co-Founder and CEO, RedAlkemi, Anuja Lath said: “We witnessed microsite strategies work wonders for some of our projects and in the services arena. This is one of our high- focus products for this year and we hope to deliver huge volume and success through micro site strategies”.
Till date RedAlkemi has developed over 1000 micro sites for host of companies, offering either revenue sharing model or complete ownership.
RedAlkemi was founded in 1986, since then delivering measurable online results through search engine marketing strategies, social media marketing and web designing and development.
With over 400 clients across the globe, 20 business parterres, multiple changeling projects and a motivated team of more than 130 professionals, RedAlkemi has carved a niche for itself in the field of search engine optimization.
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Thursday, January 27th, 2011
January 13, 2011: Lohri, the harvest festival of Punjab is celebrated on the eve of winter solstice with lot of jubilation and excitement. Soaking in the essence of the festival, RedAlkemi celebrated Lohri with much fervor and enthusiasm.
The beautiful evening of January 13 started with RedAlkemists getting together to celebrate the occasion. All took out some time from their busy schedule to spend few moments to share the warmth of the Lohri bonfire. Catching the wave of the festive spirit in a traditional way, everyone encircled around the burning ember and paid obeisance to the God of Fire by making offerings of til-sweets, popcorn, peanuts, and puffed rice.
Then began the celebration with singing and dancing to the rhythmic beats of dhol. Dressed up in their colorful best, the RedAlkemists shook a leg to the entertaining beats and the folk songs of the dhol player. Everyone also enjoyed eating popcorn, peanuts, rewri, and gazak— the essential ingredients of Lohri.
The festival of Lohri brought together all the employees of RedAlkemi to come together for celebrating an auspicious occasion sharing delightful moments, exhibiting the togetherness and cohesiveness of a team – The Team RedAlkemi.
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Wednesday, January 5th, 2011
Nothing can beat the adrenaline rush at a cricket match— whether it’s enjoyed on television, listened on radio, or witnessed from the seats of a stadium! When everyone is in the best of his competitive spirits in this game, it could be nerve wrecking, challenging, or exciting; whatever it be, it certainly is full-time entertainment.
Going with the maxim, ‘All work and no play, makes Jack a dull boy’, RedAlkemi has been regularly arranging cricket matches, competing with other companies, in a spirit so enthusiastic, and sporty! The recent match played between RedAlkemi and Classic Informatics on 25th December near Inder Dhanush Auditorium, Sector 5, Panchkula, had its own charm, and an experience— worth talking about!
Winning the toss, Classic Informatics chose to bat first. They started well, but with the scoreboard showing a 119 after 16 overs, all batsmen of the opponent team were out. Fastidious bowling by Kamlesh Kumar and Varunjeet Singh (Captain) stole the show, who took 4 and 3 wickets respectively.
When it came to chasing the target, the batsmen of RedAlkemi played with the zest of real life sportspersons and left no stones unturned to win accolades. At the end of the 13th over, a proud 120 runs stood on the scoreboard, making RedAlkemi cricket team emerge as a clear winner. Winning by 5 wickets, Sunil Kaushal made a perfect 35; Preet Ranjan Singh and Varunjeet Singh scored 22 and 18 respectively.
Kudos to team RedAlkemi! We hope for more cricketing triumphs coming our way in future!
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Thursday, December 16th, 2010
| Every year, RedAlkemi celebrates its annual day with much enthusiasm and aplomb. This year, once again it was time for the RedAlkemi family to come together to extol its achievements of the year 2010. The annual day at the RedAlkemi’s Entertainment Center was held on December 10, 2010. All the employees and the management gathered at the venue at 5pm. The dress code for the evening was sari for women and business suit for men. |
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| The program began with a brief presentation by Ms. Preeti Raina, the HR Manager. She outlined the core HR activities and objectives followed in the year 2010 and announced the HR plans for the forthcoming year. Next was an eclectic presentation by Ms. Anuja Lath, RedAlkemi’s COO. Ms. Lath discussed each team’s accomplishments and applauded the managers for their effective management techniques and far-sighted vision. The third presentation was by Mr. Atul Gupta, the company’s CEO. He shared his vision for RedAlkemi and proudly announced the name of the new CEO of the company, Ms. Anuja Lath. Mr. Gupta chose himself to act as the Chief Mentor of RedAlkemi.
The award and the recognition ceremony was held thereafter, in which best employees from various categories were rewarded for their excellent performance and work ethics. The next in line was the Wall of Fame, a unique custom of the company, wherein all the employees who complete 2 years at RedAlkemi get a chance to put their hand imprints on a wall in the premises of the Entertainment Center. |
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| The annual day concluded with a cake cutting ceremony and a sumptuous dinner. All the employees left the venue with aims and aspirations for the New Year and took back memories to cherish for years to come. |
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Thursday, November 4th, 2010
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Monday, October 11th, 2010
RedAlkemi actively participated at the Job Fest – VisionZ-3 2010, organized by Desh Bhagat Group of Institutes at their premise in Mandi Gobingarh.
As per the placements coordinators Redalkemi was amongst those companies, which had the maximum amount of applicants. But due to limited time and significant amount of students applying, we could undertake the initial round only. The cooperation from the college management was immense. Their coordinators helped us in managing the huge footfall. Towards the end we were provided the Trophy by the Director of Desh Bhagat Group of Institutes Ms. Shalini Arora. By and large the experience was good and worth the efforts.
RedAlkemi looks forward to hire candidates who have the zeal in them for achieving the impossible. We give opportunities to the fresher to join us and explore their potentials. This is evident by the fact that we don’t leave any such event unattended.
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Monday, August 16th, 2010
On 07 Aug 2010, a workshop on – “Build your business through Social Media!” was conducted by TIE (The Global Network of Entrepreneurs). The workshop was conducted by Naveen Arora, a marketing professional. The main motive of this workshop was to throw some light on benefits of leveraging social media for building your business reputation online. This workshop was attended by some of our project managers, so that they too could enhance their knowledge in this field of online marketing.
The workshop, that mainly targeted aspiring entrepreneurs, focused on powerful techniques for building content rich, compelling web sites with a kill, stepwise methodology for driving the targeted traffic to the website. The benefits which one could draw from this workshop is:
Knowing Social Media & the entrepreneurial world
Spreading one’s content and expertise to the targeted audience
Using practical ideas for one’s business
Networking with like-minded individuals.
We, at RedAlkemi, wait for such innovative and interesting workshops/ seminars and never miss these opportunities that can help us grow in a better way.
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