Archive for the ‘Link Building’ Category
Tuesday, May 11th, 2010
Link building is the process of getting link backs to a web page from various other websites.
Why do we need Link Building?
If you want your website to gain high rankings in the search engines you need lots of links pointing to it from other sites. This is not going to happen by just creating a website and uploading it to the Web.
How to evaluate links?
- Quality of the link is highly dependent on the content relevance. If a link comes from a site that has content on the same topic as that of publisher’s site ( or highly relevant topic), then that link has more value in search engines than the link coming from non relevant site.
- Also the no. of links to be made for a particular keyword (search query) should be evaluated based on its competition, monthly search count and current ranking status in search engines.
- Anchor text variations should be used while building links for each targeted keyword. This will increase the probability of capturing maximum variations of search query, while building links.
Link Building Process @ RedAlkemi
1. KW Analysis: Before we begin the campaign, we do a detailed analysis to shortlist the KWs with maximum ROI, which should be targeted for Link Building. After selecting the KWs, we apply formulas based on Search Counts and Competition of the KWs to calculate the number of links required for a particular KW to rank well.
2. Landing page analysis: After the KWs are finalized, we do a landing page analysis and get back to the client with the best landing pages for the selected KWs. We also suggest changes/updates to the landing pages to make them completely compatible with the KWs we are targeting.
3. Anchor Text Descriptions (ATDs): We write 10 unique anchor text and descriptions for every 100 links. This is so that we are able to use unique variations of the ATDs and they don’t get repeated.
Doing all of the above correctly is half the battle won.
After the campaign is set up, we do reporting in a very detailed manner. To learn and avail the benefits of our Link Building services, read www.RedAlkemi.com for the offer of the month.
Posted in Link Building | No Comments »
Thursday, April 22nd, 2010
Some sites provide a “Guest Book” section where visitors are allowed to sign in and leave comments. Many of these guest books even permit HTML code, so you can leave a link back to your site.
You might think that by signing hundreds of guest books and adding your link, you will be able improve your website’s link popularity. Unfortunately that is not the case. Guestbook links are similar to Free For All links, which are not a real value addition for website popularity and carry very little significance with popular search engines.
Guestbook links are plugged in the same category as Free For All (FFA) links because these links can be added by any one (even by script), without any human intervention. This means that no one checks the content of the site before adding the link.
So it is not a very good idea and neither is it good practice to submit your links through Guest Books. If you are a website owner and you want to integrate a Guest Book application to your website, then best practices advocate that it is better to opt for a moderated Guest Book software, where each post can be approved manually.
You can also opt for a Guest Book software which includes rel=”nofollow”, in both the URL field and the hyperlinked URL’s in the posts. Either feature can be enabled to block posts, which contain links. This allows only those visitors to post who really want to leave a relevant and valuable comment and not those who just visit Guest Books for the sole purpose of link building.
Posted in Link Building | 2 Comments »
Tuesday, July 7th, 2009
It is seen that ranking in search engines is totally independent of google PR. We can see the pages of low PR raking on first or second place and those of high PR ranking below them. So in order to get your website ranked in major search engines (Google, Yahoo and MSN), it is must to get one way links from those pages which are highly relevant to your industry irrespective of their PR.
Link Building researches shows that to achieve high rankings it is required to get links in bulk from pages:
- which are indexed by search engines irrespective of their PR.
- and have Content relevant to your theme; e.g your targeted keyword is “send flowers” then the page content should be talking about “flowers delivery” or “flower shops” or “online flowers” and of course about “sending flowers”.
- and are optimized and have Title tag keywords closely related to your targeted keywords.
- and have lesser number of outgoing links.
In addition to this the URL for which link building is to be done should be well optimized for the targeted keyword.
Posted in Link Building | 3 Comments »
Friday, January 4th, 2008
If you ask Kotler about cannibalization, he would probably say that it is the drop in margins and sales due to entry of new players in the market. But this phenomenon happens differently in our SEO industry and it plays a very important role in strategizing one’s link building campaign. So many times we come across people who just sprinkle their most important keywords all over their website and just sit back hoping that it’s enough for Google to start ranking their website for those scattered keywords. But by unplanned scattering of keywords, all they do is, confuse the crawlers and fail to rank for any of those targeted keywords. This is due to cannibalization effect.
Due to cannibalization effect, your website can face following setbacks:
- Internal linking: You dilute the keyword equity by using it in all the links on all the pages and as a result search engines fail to determine your most important keywords and pages. For eg. If your website is about cars, you should not link a page on ‘engines’ to ‘tyre’. Instead it is a better idea to link ‘engines’ page to ‘types of engines’ and ‘tyre’ to ‘types of tyres’
- External Linking: Same holds true when you try to link to external websites without understanding which keyword category the linking page is specifically targeting.
I don’t think it is possible to rank all the pages of your websites. When your content and keywords are all over the place, even the few back links produced are spread all over the place, which hardly benefits any page. So ideally you should try to focus on the most important pages while using other pages as a bait for crawlers to rank those important pages highest on search engines. You may also want to refer to Brett Tabke keyword pyramid, where he has explained the most rank boosting internal and external link pattern with nice diagrams. Even though it is a very old post but it still holds good and will definitely clarify all your doubts about linking of your website. Happy linking! 
Posted in Link Building | No Comments »
Thursday, December 20th, 2007
Even after all that buzz and rumors about Google ignoring paid links, link building is still the single most important part of achieving high ranking on any Search Engine. With this post, I would like to feature some comparatively unconventional (yet highly effective) ways to garner high quality back links for your website.
Look who’s linking ?
Get ready for surprises. Just enter the search parameter: “name” -linkdomain:name.com (in case of RedAlkemi I will enter: “RedAlkemi” -linkdomain:redalkemi.com) in yahoo and you will get a list of websites which have featured your website but haven’t provided you a back link. All you have to do, is to shoot a warmly written personal email to ask them to provide a back link to your website and you can expect at least 20-40% positive response (which is quite good).
Web 2.0 profile linking
Make a list of your favorite Web 2.0 websites (Digg, MySpace, Facebook, Del.icio.us, StumbleUpon, Yahoo! 360 etc) that allow you to create your profile with a URL and make a natural looking profile with a link to your website. If the web 2.0 website has direct link disabled, you may tag your website and its equally effective.
Butter and link!
If there is a website which you have been desperately trying to link but never knew how to approach, I have a tip for you. Start praising the work of the website on the Social Media and chances are that they will soon get to know that they have a big fan and will feature your praising stories on their website while linking to you. Even if they don’t, you may send them a copy of the story or press release telling them that they are welcome to put the story on their website (with your link off course) and believe me every one loves being admired, they will link to you.
Link to me honey
Look around and make a list of your near and dear ones, who maintain their own personal website, blog, profile. Send them a personal mail to provide an HTML link to your website. If they really like you, you can expect a 100% conversion rate. Now if you don’t value these links, ask your SEO company that how much will they charge you for getting such a link?
Link local too
Make a list of local websites and directories (like yellow pages, Google maps), which can offer you local and global links on sign up.
Punish thieves linkably
If ever you find a webmaster who has stolen your image or content, don’t spare him and shoot him an email and ask him to provide you a back link from quality website he is associated with. It’s a linkable way of punishing the cyber thieves where no one gets hurt.
Even though you can’t rely 100% on such linking tactics, but they actually boost your conventional link building campaign, and if you are looking to start a link building campaign now, you may want to have a look at our ongoing Christmas offer on link building. And one more thing, we have Christmas holidays till 25 Dec, so I would like to wish you all a very MERRY CHRISTMAS in advance ! Cheers !
Posted in Link Building | 3 Comments »
Thursday, November 29th, 2007
Getting back to what I may now call my favorite topic – Link Baiting & Linkeratis, I would first like to refer to Abhishek’s blog where he explained the types of hooks to catch your favorite fish; I would like to take the discussion further to understand the evolution of this new X-SEO generation – the linkeratis and their increasing importance in SEO industry. If you walk to an average SEO, and ask him what it takes to optimize your site, the standard answer they will give you is (like they are revealing a NASA secret) – keyword in your title tag, botable link & content, anchor text in your links, and off course links from quality sites. If not esoteric, these are still the main stays of any SEO program. However, where they might miss out (and the chances are 99%) is – ‘luring the link savvy linkeratis’.
Even though ‘Linkerati’ is a well known terminology in the SEO industry now, but it’s really ironical how so many SEO’s still believe that they can get away without bribing them. You can also take it as paying toll tax (non-monetary off course) for using a flyover to your destination. It’s equally surprising to see even the most excellently built websites (way better then the one’s sitting at the top of the engines) struggling to acquire even a bit of search engine exposure. To understand why this happens to them, lets try to broadly segregate the internet traffic:
While majority sites do well to target the first two segments, but when it comes to targeting the 3rd one, they are either not aware or they just don’t care. But the price to pay here is heavy as the linkeratis have the power to make or break any website. You might get away from them with flawless SEO work in short run but you are bound to struggle in the long run. You will be surprised to know: if you count the number of links created every month the number of links created by linkeratis are at least 10 times more than the ones created by browsers & customers.
“…the sort of people who have been doing “new” SEO, or whatever you want to call it, that’s social media optimization, link bait, things that are interesting to people and attract word of mouth and buzz, those sorts of sites naturally attract visitors, attract repeat visitors, attract back links, attract lots of discussion, those sorts of sites are going to benefit as the world goes forward.” - Matt Cutts
For my fellow mates, who believe that baiting is almost impossible for their website as their industry is the most boring & non-interesting industry on the whole planet, let me give you some examples of how you can make some really exciting viral content even for a boring industry like yours:
- Packaging services – You may feature a blog in which you can demonstrate how you packed an egg to save it from an impact of 100 mph and submit it to Digg. And get ready for a mob of visitors who are so eager to know what happens to the egg after such an impact and how you saved it. Also the big guns of the packaging industry would love to link to it.
- Website supplying washing powder – Make a list of the toughest possible stains while telling every one, how worse they can get and your expert analysis to clean each one of them representing it with a cool diagram. Explain how ketchup stains are 10 times tougher than the ones by soya sauce portraying it like it is a rocket science with facts about washing clothes that none of us knows (but do follow KISS – Keep it simple stupid). You might want to include nicely taken pictures of kids and teenagers performing a litmus test of your product with different stains. I am quite sure that if you present all this material in an organized & interesting manner, Digg & boingboing would actually love it.
All that these linkeratis want is source(s) of unique, interesting & digestible content that tells the visitors something they don’t know.
All right ! For a while, lets assume that you have some how managed to post some content that is really interesting & viral-worthy, which every one in the industry just can’t wait to see, but is it enough to spread your link building campaign like wild fire? NO, It’s not. If your hot content is amidst ugly banner ads & poor navigations, you might still end up starving of link hunger as no one would like to digg a member of ‘usability hall of shame’. Back to the basics, It’s also about your website design, navigations, presentation and overall experience of the user.
Posted in Link Building, SEM | No Comments »
Thursday, November 15th, 2007
It seems that the PR update is finally happening. It took a long time coming, the last one being April-May 2007.
I have checked a lot of websites and there seems to be a drop mostly in PR of the sites. Also, for some sites, the PR is different in different Google datacenters.
You can check your website PR on different datacenters using this tool
Check out other useful tools at http://www.redalkemi.com/web-tools.php
Posted in Link Building, SEM | No Comments »
Monday, September 24th, 2007
Link Baiting is an old and a popular term that is used for content that gets relevant websites in your sphere to automatically link to your website without you asking for a link. This is often mistaken as a part of viral marketing as it normally does not promote exposure or branding.
There are several ways of creating link baits which are mentioned below -
a) Good content hooks: Good content with catchy title: write focused content important to your business and use catchy titles. If you have a good title, then you have won half the battle of a successful linkbait campaign. Use optimized anchor text as the goal is to have it linked to often, the title will be used as the link in many cases.
b) News Hook: This does not mean generic news – but if you are one of the few people to actually know about new happenings in your industry, then you can be the first one to publish the news and use it as a “hook”.
c) Contrary Hook: When you go against common myths or well established notions and people will be incited to talk about you.
d) Humor Hook. When you have something witty written about anything in your industry niche, influential people etc, in a lighter vein.
e) Tool Hook. When you create free tools and make them available on your website for people to use.
f) Award Hook. When you provide award which are legitimate in your industry and people who have won them, link to your website to legitimatize them selves.
g) Giveaway Hook: When you give away promotional material for free on your website.
h) Research/Statistic Hook: When you have Compiled data, scientific surveys etc., on your website which have great importance in your industry.
i) Ego Hook: When you offer people significant exposure to express their ideas, talk about themselves, their ideas, or their company with your assistance.
As time is passing, people are finding more ways of link baiting. Depending upon the industry and the business model, link baiting technique would vary.
Posted in Link Building, SEM | 1 Comment »
