How to get on Page one of Google

There is always a question hanging around one’s mind – how do I get my site to the top ranking on Google? Is there any quick and easy solution to get on top of Google? Needless to say, it is not a trick to move to the top; it requires both time and commitment to outrank your competitors and reach at top of search engine rankings for your targeted keywords.

All want top rankings. Why? Because being at the top makes it easy to reach your targeted customers and websites and top search results get most of the traffic that translates into more clicks and more sales.

The way to get at top position is to make your website important in Google’s eyes. The more important the site, the higher search engine rankings will it enjoy. There is no secret that Google loves links and more backlinks you have for your website, higher the authority you would get in your niche. Links are like votes for website rankings; the more, the merrier.

Links are important but all links are not equally important. All links don’t carry same weight and try to fetch links that have more weight as it will have good impact on website search engine rankings. To secure links that carry more weight, it requires proper planning and strategical approach towards link building so as to improve the link popularity of the website.

Have a look at some of the Link Building techniques that are worth using:

1)    Get Involved in online discussion boards: Start participating in discussion boards but don’t try to put your link in every comment. Participate on regular basis which would bring in credibility for your website and in this way you would also acquire backlinks for your website.
2)    Interlink your website pages: Inter linking is quite important from SEO perspective and it helps the search engines to navigate more of your webpages. Interlink the relevant pages and don’t link all from home page.
3)    Contextual Link Building: It is the most credible and effective way to fetch one-way backlinks for your website. Google loves these links from within the content and highly prefers contextual link building. It is highly appreciated for fetching high search engine rankings.
4)    Engage in Guest Blogging: It is the most recent and useful approach to get backlinks after Panda update. Put quality posts in other niche related authority blogs with one-way links to your website. This would bring in traffic to your website from the visitors of that site.

It is best to use these techniques and build quality links and bring credibility to your website. Invest time and money to get quality content for your website so as to get quality one-way links that count a lot for high search engine rankings.

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Content Section – Highly Valued for Getting Backlinks

To get search engine traffic, you need backlinks. To get quality traffic to your website, you need authority webpages linking to your content. But there is a difference between the links placed on various webpage sections like header section, content part, sidebar links and footer links.

Google places importance on the location of the backlinks on a webpage. Google does this in order to distinguish among the natural backlinks and the artificial blog comments and sidebar links. Moreover, Google keeps on updating its algorithm to keep the SERP results clean and spam free.

Within the website layout, links are placed in various sections; they have different order of importance as seen by the search engine. Various sections of a webpage have their own importance and same as this, different links placed within those sections. Here is the order of importance of various links within the site layout:

Content Section: Links placed in this section are highly important from SEO point of view. Search engines give preference to such content links and are quite valuable for getting high search engine rankings.

Header Section: These links are also valuable, as most of the websites don’t offer links in this section and hence look legitimate to google and are important.

Side Navigation: Mostly links collected through link exchange, link selling and link schemes are placed in the sidebar of the website and due to large scale abuse through these techniques, Google tends to devalue such links especially external links.

Comment Section: Comment section links can pass some value depending on the design of the website. But due to heavy spam through blog commenting, they are of little value now.

Footer Links: Links placed in the footer section of the website are of no importance and are basically useless.

Spend time on getting links that are of value to the website and stop wasting time on the links that are degraded. Rankings usually shoot up with the techniques that are worth and it means a lot to have a single link from content section rather than having side-wide footer link.

Guest Blogging and link bait are among the effective and useful link building techniques to get quality one-way backlinks for your website; these are worth and are important for improving the website search engine rankings.

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Contextual Link Building- An Unparalleled Link Building Strategy

As the name suggests, Search engine optimization is about optimizing your website for the search engines to gain high search engine rankings for more visibility and authority. It is a technique to implement changes to the code of the website and making it more search engine friendly. It also involves promoting the website on the web to make it popular and highly visible and to improve it’s link popularity.

Search engines count for the number of backlinks for a particular website while ranking the website in terms of popularity. The more the number of relevant backlinks a website has, higher the search engine ranking it gets for related terms. In order to achieve this, Link Building is done to fetch quality backlinks that count for credibility and high search engine rankings for the website.

Lots of techniques are applied to acquire backlinks for the website but contextual link building is by far the most effective and useful to get high quality one-way permanent backlinks to the website. Through contextual link building, you get links from within the relevant content and not from the footer or sidebar of the website.

When a link is placed within the content, it increases its chances of getting clicked when a user is reading the article; the user finds it useful and clicks the link for more related information. Thus, the website get referral traffic. Moreover, search engines crawl and rank the websites that have quality content and thus crawl the links that are within the related content and give high value to those links.

Contextual links are highly beneficial for high search engine rankings as you get links from:

• Pages having relevant high quality content
• Pages with 100% original content
• Pages that are frequently indexed by Google
• Pages that offer dofollow links
• Pages that don’t have any spam link
• Pages with guaranteed and permanent links

Contextual linking is the most natural way to get backlinks for your website and is the best for stable search engine rankings in the long run. Focus on quality content and you would reach the first page of Google within no time.

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Contextual Link Building- Why Is It Important?

Using mixture of link building techniques is the basis for a successful link building campaign. Contextual link building is one of the best avenues for building link popularity on the Internet and for getting higher search engine rankings. It is considered to be the most effective way to get one-way backlinks and increase link popularity.

The specialty behind this technique is that you will get backlinks from pages with relevant quality content. Search engines highly value such links and your website’s ranking are boosted fast in the top search engines for the targeted keywords.

SEO tactics that work with Google

There are various techniques that work well to impress the search engines to fetch high search engine rankings. In the recent times, contextual link building has become very popular due to the benefits it can yield. However, the effectiveness of contextual link building depends on the quality and relevancy of the content page and the number of the outbound links on that particular webpage.

According to Matt Cutts, most natural links for Google are those that are placed within the webpage content and hence it gives prominence to contextual link building. In-content links get more importance in comparison with links placed in the footer or sidebar of the page.

Contextual link building helps in getting traffic and visitors to your website. The most important aspect of contextual link building is that the quality content entices the user to click on the links within the content for more information.

Benefits of Contextual Links

• Contextual links are placed within the content of the webpage that is relevant to your website.
• With contextual links, you get permanent one-way backlinks for your website.
• Contextual links don’t loose PR with time.
• These content pages have valuable content and hence grab user attention.
• Search engines like unique content and hence such pages are frequently indexed.
• These pages have less number of outbound links and hence pass more link juice.
• Increase SERP ranking with major search engines by bringing in more credibility and trust.
• Contribute to higher Page Rank for the website.
• Create desired exposure by increasing the website’s popularity.
• With increased visibility, comes more traffic, more sales and profit.

The combination of high quality links with high quality content will definitely increase the website link popularity. So, it is highly recommended to build contextual links for your website in order to climb up the search engine ranking ladder faster.

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How to Get Better Visibility in Google

Search engines are like a moderator for the Internet with a job to sift through trillions of pages and rank them in terms of relevancy. In order to do this, they first have to judge the authority of a site and the key factor to determine authority is reviewing the linking structure and the backlink methodology.

When a search engine crawler goes through a website, it is unable to see the design or the quality and level of services you provide; all it can see is the text content and links available, making it vital to emphasize a lot on quality of your content and link building campaign. That is why proper link building strategy is very important.

Benefits of Link Building

In order to improve your Internet presence, it is very important to get good number of links from different high quality authority sites. Search engines give higher rankings to the sites that have good quality inbound and outbound links. So, with effective linking strategy, you can be sure of getting high search engine rankings.

Following a link is one of the most popular ways for people to find new sites. If a website gives link to some informational resource, you are likely to follow it. Hence, more the inbound links on your site, greater are the opportunities for people to find you.

Perhaps most importantly, with effective link building campaign, you become a part of the related community. Linking with valuable and reputed sites will make you a part of a powerful virtual network.

Getting Quality Links

Link popularity building is an effective way that can add a lot to your website popularity. Getting links is important and getting them from good and relevant sites is all the more crucial. Link building can be done in many ways. Some ethical search engine optimization processes like directory submission and social book marking can increase your Internet visibility, whereas black hat techniques like cloaking, redirecting and adding hidden links, in worst cases, can end up in banning your site. Therefore, you should know what are the best sources to obtain links, and how to avoid unethical ones that can do more damage than good to your site.

In a nutshell, link popularity building is critical for a website’s visibility on Internet and traffic. This simple concept is a powerful tool that can be harnessed to deliver great revenues. Join the bandwagon and witness high search engine rankings for your site.

So, if you have not started with link popularity building yet, get started soon and see what a difference it can make to your site.

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Building Backlinks for High Search Engine Rankings

High search engine rankings are a must for any business to be easily found by their targeted customers. In order to achieve this, SEO becomes mandatory as it helps in improving the search engine rankings of particular business website. SEO is about constructing and promoting your website in such a way that it can be easily crawled by search engine crawlers for related keywords.

Search Engine crawlers work in such a manner that they keep on crawling the web to find out websites that are useful for users and provide relevant information. Google keeps such websites in it’s index and provides as result pages when searchers search for related information. Most important part of any SEO campaign is creating backlinks. Linking acts as a vote and when you get a backlink to your website from some other website, it acts as a vote and boosts your search engine rankings.

There are various methods and techniques to create backlinks for a website; however, after the recent Google algorithm update, the method changed a bit. So, one need to think and plan a link building strategy accordingly and follow ethical search engine optimization techniques.

Things that matter while getting backlinks:

1) Credibility of the backlink domain: The domain from where you are getting the backlink should be a trustworthy site, which has good traffic and updated content so that Google often crawls it and you get the benefit of that backlink.
2) Anchor Text for Your Link: It is important to use the targeted keyword in anchor text while creating backlinks for your website. This helps in improving your website search engine rankings for that particular keyword. But the thing to notice is that don’t use the same anchor text in all your backlinks and try to use variations of it for better results.
3) Link Popularity: Link popularity building matters a lot; the more quality links you have, more credible your website becomes and high search engine rankings you get.

You won’t get backlinks if you don’t have something interesting to offer to the reader coming to your website. If you don’t have informative content, why would anyone like to link back to your website? Provide information that users are looking for to fetch quality backlinks that add to your search engine rankings. Users share the quality content with other through social media channels and Google has now started giving importance to these social media backlinks also when deciding the rankings.

Quality, Quantity and Diversity of the backlinks matters a lot for getting high search engine rankings:

Quality: For Google quality matters a lot. When you get a backlink from a high quality website, it helps in improving your website’s search engine rankings. Whenever you get a backlink, try to check the webpage for its quality and the number of backlinks it has. For eg. Having 1 quality link as compared to 10 poor quality links is good.

Quantity: Quantity is also the other important factor. It is good to have more number of backlinks for high search engine rankings.

Diversity: In your Link building campaign, don’t concentrate on just one source to get backlinks. Diversify the sources for more benefit. Try concentrating on all these techniques like guest blogging, blog commenting, forum participation, article submission, social media participation, etc. to get backlinks from diverse sources.

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Link building common queries

How many links are required to rank on the first page of the Google search engine?

The number of links required to rank on first page of search engines vary from keyword to keyword. There are many factors involved in computing the approximate no. of links required to rank well. The main factors involved are the keyword competition and its monthly search count.

Keywords with lower competition and higher search count may rank with lesser number of back links. Generally, such keywords are long keyword phrases. Highly competitive keywords are difficult to rank and require good number of quality links. The number of links is in turn the number of votes that helps Google to give credit to your site for ranking on top for the particular search term.

How many links are required to increase page rank?

An increase in Page Rank will in any case not have any impact on increase in rankings in search engines. It can be seen that sites with low Page Rank are ranking higher in search engines than the sites with higher Page Rank. So it makes more sense to work towards achieving ranking in search engines than thinking about ways to increase Google Page Rank. The Google Page Rank will also get increased while working towards increasing rankings in search engines.

How long one should continue building links for one’s site?

Link building is a long term process, one should keep on building links covering different keywords and using different anchor text variations. If you stop building links, it is quite possible that others won’t, which may hamper your search engine rankings. So, instead of stopping, one can reduce the link building efforts preferably after achieving top level rankings.

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Link Farms

Search engine ranking of a website is largely dependent on its link popularity. Search engines evaluate link popularity on the basis of quality and relevance of links as opposed to just the number of inbound links (link farms). A link from a site with a Google PR of 0 or above is considered beneficial. In addition to the PR of links, industry (theme) relevance is also given high priority by search engines. Links from the relevant theme websites are considered beneficial.

Link farm sites do not meet this criteria; neither are they related to any particular theme nor do they have any Google PR. A website containing large list of sites hyper linked to different websites without any theme relevance is a link farm website. Link farm sites do not have any content of their own and they do not follow any standards for link submission.
Link farm websites are poor quality version of normal link exchange websites; Normally link exchange websites exchange links following a relevant theme and also provide some information/useful content to the visitors. One might think that adding loads of links through link farm site can help in improving sites ranking in search engines. However, in reality, link farm sites are the sites penalized by search engine and do not have any PR. So, one should avoid adding one’s site to such web sites.

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Site Wide Links – Good or Bad?

Site wide links are those links, which come from every particular page of a website.

It is assumed that few years back search engines used to count site wide links as the number of pages on a website. E.g. a 500 page website was considered to have 500 different back links. Besides, these links had a positive impact on the search engine rakings.

However, now the case is just the opposite. All the links in site wide links point to the same title description; this amounts to hundreds of incoming links with the same anchor text, thereby making your link profile look artificial and thus resulting in a drop down in search engine rankings.

Nonetheless, there are some positive features of site wide links as well. Since in a site wide link, your link appears on all the pages of a website, this can give you a better chance to draw clicks and traffic to your website. Moreover, it can be difficult for your competitors to analyze your Yahoo back links as the site wide links are mixed in the back link report.

Analyzing the pros and cons of site wide links, most of the SEO forums have reported that site wide links can have a negative impact on your search engine rankings, especially when the site wide links are coming from a website with loads of pages. However, this is not always the case. If the quality of the source site is good and the source site has fewer pages, site wide back links can prove to be quite advantageous for your website.

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How to evaluate quality Back Links?

Large number of quality back links is one of the most important criteria to achieve higher rankings in search engines. Now a days link builders are well aware of the quality guide lines to be followed while building links. Here are few of them listed:

1. Back link sites can be evaluated on the basis of their intention of giving back links. Any site with the intension of selling, barter, trading or swapping links should not be considered as right choice for getting back link.

On contrary a site that exists as a resource (to help people) in the relevant theme should be considered as quality back link site. Also it is not necessary that this site sends you any visitor through your back link, most important is that link from those type of sites gives powerful signal of Trust to the search engines.

2. Link location is also required to be considered while getting back links. Search engine bots read the web page code-wise from top to bottom and mostly code-wise header comes first, then navigation, then posts (content), then comments, then side bar and at last footer. So the higher the link position in a page the more its value towards search engines. Hence the best location for the back link is header or navigation, which is practically rare achievable; so try to get links from posts rather than comments.

3. Back link should contain the keyword in the anchor text, for which you want to rank. Anchor text variations (including the targeted keyword) should be used.

4. If targeted keyword present in the Anchor text is present in the Title Tag of the back link page as well, this will definitely be an added advantage to boost the rankings in the search engines for the targeted keyword.

5. Number of outbound links on the back link page should be as low as possible.

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Effective structural characteristics of a link

Anchor Text:

Visitors click on the anchor text to visit the link (target page). Anchor text can be written in various ways, for example:

• For best search engine optimization tools click here

• For best search engine optimization tools, check out http://www.siteopsys.com/

• Here are the fast, accurate and insightful tools for search engine optimization

First anchor text example given above provides a links but doesn’t offer any semantic value. There is no keyword or search term which anyone would use as search term while searching in various search engines. “click here” is not the relevant search term for siteopsys website. Hence no keyword benefit is conveyed by this anchor text.

Second example includes the website URL, hence the domain name, which is good, but still not much beneficial as the probability of searching through domain name is very less.

Third example is best of the three as it provides both link value as well as semantic relevance. Search engines on locating links to siteopsys using anchor text “search engine optimization”, would consider siteopsys the best resource to provide relevant tools for the keyword.

URL Location:

Links pointing to the home page are called shallow links whereas links pointing to more specific inner pages are called deep links.

While building links for a particular site, well balance should be maintained between links pointing to home page (shallow links) and those pointing to inner page (deep links). If more than 80% links are shallow links then search engines may suspect the validity of those links. So it is must for larger sites to maintain good balance between shallow and deep links.

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Latest update on Link building

1.    The website loading speed has been added as a parameter in Google’s website ranking algorithm. Since the internet users enjoy spending time on fast loading websites, so the speed of a website and that of the site from where its links are coming from need to have fast loading speed.
2.    Google has removed the extra weight awarded earlier to the links from .gov and .edu websites. This was done to reduce the spam from such sites. Google reduced the weight from such sites to that of a normal website, therefore linking from government and educational websites may not help much.
3.    Google seeks for the naturalness of links. Therefore to look more natural, links need to be from different sources like article submission websites, from blog comments, social bookmarking sites, forums, facebook, old and new websites, follow and no follow websites, covering different PR rankings.
4.    Websites with low content volume and higher inbound links may be penalized by Google; so before building links for a one page website with very less content, it is must to build its content first.

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Quality Link Building: A key to your successful online business

The success of any business depends greatly upon its website placement in search engines. Higher your website is placed in search engines greater the amount of traffic you will generate to your website. Therefore, it is of immense importance for webmaster to optimize their site for higher rankings in search engines.

The most important aspect in getting higher placements in search engines is Link Building. Building high quality links that looks natural to search engines helps to rank your websites on the top pages of search engines. One of the simplest ways to build natural links is to submit your website to thousand of free directories. This is a gradual process but helps a lot in ranking your site on the top of Google.

Links help your website get indexed by search engines so they begin ranking your pages on the targeted keywords. Higher the ranking you have on search engines more the traffic you can drive to your website.

Secondly, links are used by search engines to determine how relevant your webpage is to search terms. By building links from relevant websites, you ensure that your web page gets indexed and ranked by search engines accordingly.

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What is Link Building?

Link building is the process of getting link backs to a web page from various other websites.

Why do we need Link Building?

If you want your website to gain high rankings in the search engines you need lots of links pointing to it from other sites. This is not going to happen by just creating a website and uploading it to the Web.

How to evaluate links?

• Quality of the link is highly dependent on the content relevance. If a link comes from a site that has content on the same topic as that of publisher’s site ( or highly relevant topic), then that link has more value in search engines than the link coming from non relevant site.
• Also the no. of links to be made for a particular keyword (search query) should be evaluated based on its competition, monthly search count and current ranking status in search engines.
• Anchor text variations should be used while building links for each targeted keyword. This will increase the probability of capturing maximum variations of search query, while building links.

Link Building Process @ RedAlkemi

1. KW Analysis: Before we begin the campaign, we do a detailed analysis to shortlist the KWs with maximum ROI, which should be targeted for Link Building. After selecting the KWs, we apply formulas based on Search Counts and Competition of the KWs to calculate the number of links required for a particular KW to rank well.

2. Landing page analysis: After the KWs are finalized, we do a landing page analysis and get back to the client with the best landing pages for the selected KWs. We also suggest changes/updates to the landing pages to make them completely compatible with the KWs we are targeting.
3. Anchor Text Descriptions (ATDs): We write 10 unique anchor text and descriptions for every 100 links. This is so that we are able to use unique variations of the ATDs and they don’t get repeated.

Doing all of the above correctly is half the battle won.

After the campaign is set up, we do reporting in a very detailed manner. To learn and avail the benefits of our Link Building services, read www.RedAlkemi.com for the offer of the month.

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A Guest Book You Shouldn’t Sign

Some sites provide a “Guest Book” section where visitors are allowed to sign in and leave comments. Many of these guest books even permit HTML code, so you can leave a link back to your site.

You might think that by signing hundreds of guest books and adding your link, you will be able improve your website’s link popularity. Unfortunately that is not the case. Guestbook links are similar to Free For All links, which are not a real value addition for website popularity and carry very little significance with popular search engines.

Guestbook links are plugged in the same category as Free For All (FFA) links because these links can be added by any one (even by script), without any human intervention. This means that no one checks the content of the site before adding the link.

So it is not a very good idea and neither is it good practice to submit your links through Guest Books. If you are a website owner and you want to integrate a Guest Book application to your website, then best practices advocate that it is better to opt for a moderated Guest Book software, where each post can be approved manually.

You can also opt for a Guest Book software which includes rel=”nofollow”, in both the URL field and the hyperlinked URL’s in the posts. Either feature can be enabled to block posts, which contain links. This allows only those visitors to post who really want to leave a relevant and valuable comment and not those who just visit Guest Books for the sole purpose of link building.

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