Archive for the ‘SEO Tips’ Category
Monday, January 30th, 2012
Video Sitemap helps the search engine crawler by giving a hint as where to look for the videos for the website. Indexing the video on search engine result page can also earn a click on the video.
Other Important reasons to add Video Sitemap are:
· It makes the search engine clear regarding the content of the website
· Presence of video on video.google.com search
· Video Thumbnail on SERP would work as call for action
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Wednesday, January 25th, 2012
Twitter can be a very powerful social media vehicle, but are you using the 140 character social network to it’s fullest?
Purge Your Follow/Followers: Take time to go through your twitter follower list and trim it down to the people or companies that are relevant to you.
Create Lists: Twitter’s Lists can add value to their online persona. Twitter Lists are a social way of grouping people you follow (and even those you don’t) and sharing those lists for the benefit of others as much as for your own organizational benefit. If you produce a useful list that other people follow, there is a strong chance they will follow your account as well.
Share with the Max: Take advantage of the lists you created and share what you want to share, and say what you want to say, as long as it’s genuine, and about something that matters to you. Sharing with the audience that you know care about the same things as you do will make your Twitter life that much more rewarding.
Kill the Autopilot: It’s not about the number of tweets you do; it’s all about the quality and the relevancy of what you say.
Twitter is an important part of social media strategy and make sure you use it to the full potential. When you’re on twitter engage yourself with the audience of similar interests and see the difference it will make in your presence on twitter.
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Tuesday, January 17th, 2012
Most of the times webmasters makes such mistakes that your SEO campaign gets shattered. Find below the reasons why your SEO Campaign isn’t working and how to fix it:
1. Sometimes webmasters make a mistake of aiming too high rather than aiming for a moderately competitive keyword.
2. Don’t waste your time targeting what you don’t conceivably have the resource to rank for, instead utilize the resources that you actually have across three key areas: keyword research, content development and link building.
3. When trying to rank for particular keywords, keep the variations also in mind. Don’t limit your targeting to just one, two or even three terms – target groups.
4. In order to succeed with your SEO campaign, you need to remain consistent throughout.
Above all make sure that you have content development strategy all set, focus on link building and make sure you’re targeting the right selection of terms – terms that you can realistically rank for.
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Monday, January 9th, 2012
1. Nofollow links don’t add to your SEO but in last December, Google and bing confirmed that tweeted links are in fact a signal for a search engine’s organic and news rankings.
2. Building a stronger reach with high quality followers will help boost your tweets’ rankings.
3. Try to have a small set of keywords and use them throughout the day in your tweets to help boost your rankings.
4. Ensure tweet lengths are retweetable and that brings in the importance of short username.
5. Post remarkable updates that appeal to influencers.
6. Make twitter usernames spam-free and try to use your company name if possible.
7. Include keywords in your twitter bio as search engine results often display your twitter bio in the description.
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Tuesday, January 3rd, 2012
Try to stay focused on links to pages that are related to your subject and that you think will benefit your readers. Today we would like to share few things to keep in mind while building links and which links hold good value:
1. Even internal links within your own website have some value. But some have a little more benefit than others.
2. Links within your own content tend to have more value than links within your navigation.
3. Initially, Google used to devalue links from some social media sites like links coming to you from Facebook, but these days they seem to be carrying more value than they use to.
4. Remember that a descriptive link within a caption underneath an image, can tend to have a little more value too.
5. You can buy advertising from people, but don’t buy links.
6. Another great place to get links from are authoritative and busy web sites, places like About.com
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Tuesday, December 27th, 2011
Generating highly targeted traffic or visitors that have the intent of availing the services or products that you are offering is the best way to really earn from your website. Here are some of the tips that you can follow to generate targeted visitors:
- Target easy to rank long-tail keywords through blog posts.
- Targeting 3 -5 keywords for each page on your site.
- Dofollow blog commenting on the same theme blogs.
- Guest blog posting strictly related to the keywords you are targeting at.
- Forum participation by establishing yourself on forum sites through genuine and active participation.
- Article submission and converting them to PDF, powerpoint presentation and videos and submitting them to respective channels can extremely amplify your site’s traffic.
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Tuesday, December 20th, 2011
Link building will remain in 2012 but the changing algorithms of search engines have led to some considerations as to what changes one may seek in the strategy.
- Brands are given higher positioning these days. So, focus on building brand links rather than just anchor texts. If the content around the posts, articles, pages, etc. is relevant, the SEs are smart enough to know what to rank you for.
- It has been long since Google started treating subdomains as internal links rather than independent URLs. So, choose subdomains accordingly and include your targeted keywords while naming, which is good SEO practice.
- It is going to be of critical importance in the year 2012 which sites you choose for link building. It should not be with poor content and should not be thin. You have to value the sites to get backlinks from carefully.
With the ever-changing algorithms, you never know what all you will need to adjust.
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Wednesday, December 14th, 2011
The key to SEO success lies in remaining proactive throughout the year, so remember to consider the calendar and take advantage of every seasonal opportunity.
Spring: Springtime is the season of new beginnings, and the perfect time to begin your SEO campaign, or begin to revamp it. Big opportunities to increase sales, so take advantage of this by optimizing for a seasonal keyword and making your marketing more exciting.
Summer: Summer is a busy time for home improvement firms, so if you are selling anything related, make sure you are optimizing fully for this busy season, and don’t miss out on this chance to attract new customers to your business.
Autumn: This could be ideal for caterers or party organizers who can help their customers to enjoy the spooky celebrations. Instead, shake up your SEO with some Halloween-themed content.
Winter: Don’t let your campaign freeze in winter, so play SEO Santa and give your campaign the gift of some new festive key phrases.
By remaining flexible to seasonal changes and paying close attention to the important holidays, you can enjoy a whole year of SEO success. Keep an eye on the calendar and your campaign will go on.
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Monday, December 5th, 2011
Don’t write the content blindly. Analyze the first page of SERP related to your targeted keywords, especially first 3 results and take advantage of their weaknesses and strengths. There are two main things to look upon: Titles & Content
1) For Better Title, take a look at top 3 Titles and understand their strengths and weaknesses. Check if they are providing what they are promising. Moreover, listed titles like (10 steps, 8 ways, 3 reasons, etc.) take advantage over others in SERP’s. You can simply add a little to your Title to make it easier, faster, new, more comprehensive and better.
2) For Better Content, click through the first couple of results and see what they are offering and where they are lacking. And accordingly plan an ideal post for your keyword.
- Try to add unique information that other results don’t have.
- Organize your post in a better way.
- Get to the point right away.
Not only does the analysis you conduct insure your result will be better, you can be completely confident that your post deserves to be the first result.
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Monday, November 28th, 2011
Recently Google made around 10 changes to it’s ranking algorithm. But out of these here I am discussing 4 that are most important for webmasters and website owners.
- Google seem to be putting more emphasis to links from the actual content body of the page than the header, side navigation or footer links.
- Queries that need fresh results impact around 6-10% of the search results to a noticeable degree and the business websites that have news in their content will get benefit from this.
- Google seems to be paying more attention to the page content than the backlinks. They also say they are de-emphasizing the “exact anchor text” backlinks. This means you should look at altering your “exact anchor text” approach if you have not already done so.
- Google will tend to rank official websites even higher on Google’s result page. And this change is intended to provide the users with more relevant and authoritative results.
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Monday, November 21st, 2011
Right traffic for a website is like a staple diet!! Link Building is one such way that not only helps the website attract traffic but also improve the website ranking on search engines and link popularity. Here are few ways to build your website link popularity:
- Excellent content on your site that provides value to your visitors will encourage links without your having to ask for them.
- Participate in online forums that relate to your business. When you provide good advice to someone, a link to your web site in your signature line at the bottom of your posting is a valuable addition to your link popularity.
- Write guest posts for other niche related authority blogs and when article is posted, each one has a link back to your web site.
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Monday, November 14th, 2011
It is true that all Link building efforts will not contribute to great rankings. Too many spammy links can even get you listed out of the SERP’s.
What is considered as a bad link?
- Too many links with same anchor text is considered bad, so go for mixed approach so that all links look natural.
- Make sure that blog commenting you do are valid and relevant to the post and is not done just for fetching backlink.
- Profile links from social media channels can result drop in rankings if thousands of profile links are created within few days.
- Buying hundreds of links with same anchor text can get a penalty of dropping the website rankings.
- Over optimization even with the Internal links can cause a drop in rankings.
Bottom line is that avoid links from bad neighborhood in order to avoid search engine penalties. Get quality links from within the unique content and make use of varied anchor texts to make it look natural.
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Monday, November 7th, 2011
When doing link building, think quality, not quantity. One single, good, authoritative link can do a lot more than a dozen poor quality links, which can actually hurt your website. Today, I am going to share few SEO tips that are worth implementing:
- Content is king, so be sure to have good, well-written and unique content that focuses on your primary keyword or keyword phrase.
- Fresh content can help improve website rankings. Add new, useful content to your website on regular basis.
- Be sure links to your site and within your site use targeted keyword phrase.
- Use keywords and keyword phrases appropriately in text links, image ALT attributes and even the domain name.
- Not only should your links use keyword anchor text, but the text around the links should also be related to the targeted keywords.
- Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, website ranking.
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Monday, October 31st, 2011
Google is on a constant move and doing every possible update the keep their SERP’s clean and free of spam. They have framed out where the most trusted links appear on the website:
Content Section: Links present in this section are the most valuable and trusted.
Header Section: These links are also valuable, as most of the sites don’t engage in selling links here.
Side Navigation: Google tends to devalue these links especially external links due to large-scale abuse by link exchange.
Comment Section: This section can pass some value but due to constant spam they are of little value now.
Footer Links: These links are basically worthless.
Try getting links from the content section of the website as these are highly valued and have great impact on search engine rankings.
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Monday, October 24th, 2011
Bring your website a better online visibility with contextual link building. It is an effective strategy and studies show that people prefer clicking links in the content rather than clicking them in the navigation bar.
Contextual links are great source to climb up the search engine rankings within no time as:
- You get quality links anchored in the text.
- You get links from quality, unique content.
- You get links through ethical approach that doesn’t exploit Google TOS.
- You get pertinent traffic to your website.
- You get link popularity for search engine rankings.
Posted in SEO Tips | 4 Comments »
