Archive for the ‘SEO Tips’ Category
Monday, October 24th, 2011
Bring your website a better online visibility with contextual link building. It is an effective strategy and studies show that people prefer clicking links in the content rather than clicking them in the navigation bar.
Contextual links are great source to climb up the search engine rankings within no time as:
- You get quality links anchored in the text.
- You get links from quality, unique content.
- You get links through ethical approach that doesn’t exploit Google TOS.
- You get pertinent traffic to your website.
- You get link popularity for search engine rankings.
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Monday, October 17th, 2011
Contextual link building is a powerful alternative to traditional link building — writing keyword rich articles that include an embedded link or links to your website. The reason contextual links are so powerful is because they are placed inside relevant content area of the website.
Contextual links are more powerful as compared to standalone links as these links are:
- Keyword targeted links.
- Surrounded by relevant content.
- 100% legitimate & non-spammy.
- Permanent and one-way backlinks.
- SEO friendly links.
- Comes from diverse content sources.
- Comes through natural link building.
The more contextual links you get, the faster you’ll climb in the search engine results pages, or SERP’s.
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Monday, October 10th, 2011
Contextual links are most powerful when it comes to increasing the ranking of the website and enhance traffic flow. Contextual link building is based on two important SEO facets:
1) Appropriate anchor text
2) Content quality & relevancy
Contextual links boost website rankings on Google 10 times more effectively as compared to usual links in the following way:
- Contextual links are placed within the content and are surrounded by the content.
- Contextual links look natural to Google and hence search engine love such links.
- Contextual links bring more direct visitors to website.
- Contextual links pass more weight than usual links.
- Contextual links don’t get removed with time and are permanent one-way backlinks.
Focus on contextual link building instead of the conventional norms and see the difference in the rankings and traffic.
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Monday, October 3rd, 2011
One of the main reasons why your website is not doing well or have poor ranking in the search engines can be due to Theme Bleeding. Theme Bleeding is a link leading from a specific topic or theme to another theme (or topic) on your website that are not directly related. Google algorithm ranks pages on the basis of their relevance to the content/keyword. Theme Bleeding leads to low relevance to your content and hence low search engine rankings.
How to avoid Theme Bleeding?
1. Plan your navigation properly: Related content should be stacked together in navigation in order to avoid theme bleeding.
2. Using the NOFOLLOW attribute: Use the NOFOLLOW attribute for the links that you don’t want to get crawled.
3. Using the Robots.txt file: This is the most effective way to avoid theme bleeding. You have the control over how the search spider should crawl your website. Using Robots.txt file in links/directories you do not want to be crawled will ensure that search spiders don’t crawl these links under any circumstances.
Make proper use of Robots.txt file to avoid Theme Bleeding and to gain a boost in your search engine rankings.
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Sunday, September 25th, 2011
LinkedIn has added lot new features that impact marketers and business owners. Promoting your business information on LinkedIn is quite a lot more engagement and knowledge sharing. Here are few unique LinkedIn features that are worth exploring:
1. LinkedIn allows free banner advertising where you can add the banner images on your services page to link through to your website.
2. You can also add a video on your product or service home page as well on each individual service page.
3. Use the power of word-of-mouth marketing and get recommendations from your clients and display them on your service page for better results.
4. To fetch more followers, add a “Follow Us On LinkedIn” button on your website.
5. Add twitter feeds and your blog posts to your company overview page.
6. How good it is when a client can recommend your service by clicking on a “Recommend” button on your website that populates back to your LinkedIn business page.
There is really so much you can do with your LinkedIn company page to promote your business.
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Monday, September 19th, 2011
Relevant search result is what Google is aiming for and it has been very adamant about providing a superior user experience and is rejecting websites with low quality link building. Importance of content has increased and it need to be well written by keeping reader in mind and providing real information that could fetch a lot of quality backlinks.
Building backlinks is still important, only do it right? Don’t just build backlinks but build quality backlinks that count for your website search engine rankings. This can be done through content driven backlinks via Guest blogging, forum participation, social media participation, quality blog commenting, link baiting, internal linking press release, blog creation and lot more.
In a nutshell, the best link building approach is to use diverse backlink sources that make your link profile look natural and helps in improving the search engine rankings of the website.
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Monday, September 12th, 2011
Search engines analyze how many links you have coming into your site while ranking your website and also see the quality and relevancy of the page that is giving a backlink in context to your website. So to rank high on search engines, follow link building ethics that work and fetch natural backlinks from range of quality sources.
Important Link Building Ethics:
- Don’t try to grow your link count by double or triple each month and stick to like 5% or 10% increase in backlinks per month.
- Don’t aim to build a ton of links, but instead build theme based relevant links, as they will move your rankings a lot faster.
- Stay away from all page links (site-wide links). Although they can easily be bought, it’s unnatural that someone would link to your website from every page.
By working with these ethics and following the latest trends in Link Building like Squidoo, Hubpages, Guest blogging etc., you would definitely develop a link profile that would surely improve your website rankings in search engines.
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Monday, September 5th, 2011
Pay more attention towards relevant content, traffic sources and conversions rather than emphasizing on Page rank. Old link building methods are just not that effective in this Post Panda world and you need to switch to these new link building strategies that will give your website a boost:
Guest Blogging: It’s a great way to obtain quality links and to extend your network. It benefits both the Guest and the Host as the Host receives quality fresh content and the Guest receives the backlink.
Link Baiting: In simple lines, it is the content that is outstanding and informative that it becomes appealing to bloggers and website owners, who set up links from their pages to the original material. It’s a good way of improving your site’s inbound links and therefore it’s value in the eyes of search engines.
Building Social Communities: As search engines put more emphasis on the popularity of the links shared through twitter and Facebook, social media becomes a necessary tool for link building.
Main goal is to get quality backlinks through social activities that are relevant to your business industry and by incorporating these suggestions into your link building strategy will bring more traffic and help you achieve success.
Posted in SEO Tips | 4 Comments »
Monday, August 29th, 2011
Google Panda Update brought a change in the way SEO has been carried out earlier. It changed the strategies you follow to get your link popularized on web. Now the main thing that is taken into consideration by Google while ranking your website is how popular it is among the users and on social media channels.
Below listed are some techniques that you should follow for link popularity building that looks natural and proves helpful in fetching high search engine rankings.
1) Pay attention to the duplicate content that caused the fall in rankings after Panda Update and add unique and informative content that users are looking for.
2) Limit the amount of ads on your website as having too many ads make it look like just made for adsense and can only hurt your rankings.
3) Consider increasing the quality of your website and try adding few pages regularly to your website with some in-depth information so that Google crawls it frequently.
4) Make your website all the time useful for visitors or in other words make it an authority on that subject.
5) Increase your social media engagement as now Google tends to focus on amount of time your website is being shared on social media sites like Facebook and Twitter.
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Monday, August 22nd, 2011
After the Panda Update, link-building strategies require reconsideration to avoid Panda Punch. Try to gain natural links by creating quality content, which is worthy of getting talked about and people would love to link. Link Baiting is the great way to go as it attracts links from people and you get one-way backlinks because of your great stuff that counts for high SE rankings.
Stay away from these Link Building Strategies:
1) Don’t try to acquire links from websites that are punched by Panda i.e the websites that have lost rankings after Panda Update.
2) Avoid getting links from sites with no moderation i.e where your link gets approved immediately after posting.
And follow these:
1) Write Quality content that reader would like to share with others through Facebook and Twitter.
2) Write guest posts for other blogs with link to your site.
3) Building social profiles and using them to link back to your content.
4) Inter linking all your website pages.
5) Participate in forums and comment on quality blogs.
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Tuesday, August 16th, 2011
Link Building counts for the credibility of your website and more credible it is higher search engine rankings you get which makes it visible to potential customers and hence increases sales. Here are some tips and trends that are likely to impact your Link Building efforts:
- Start using mix-match technique for link popularity building and that makes your site reliable.
- Focus more on how to secure the links that help you in long run.
- Leverage the benefit of social media networks for link building.
- Make sure to use keyword in tweets including a link back to your website and this when indexed in Google helps in your link building efforts.
- Participate in forums and leave your link in signature.
- Emphasize more on quality rather than quantity when it comes to Link Building.
Posted in SEO Tips | 2 Comments »
Monday, August 8th, 2011
Breadcrumbs are navigation tools implemented while designing the website that helps user easily navigate through your website. They help create easy links within your site that boosts your website search engine rankings. Breadcrumbs help in making your site more functional for both search engines and your potential users which means better conversion rates and more sales for your website. They help a lot with your internal linking and therefore your search engine visibility.
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Monday, August 1st, 2011
Social Bookmarking websites attract a considerable amount of user attention and are still a significant part of any organic SEO campaign. Most of these websites use No Follow attribute so as not to pass link juice to websites that they don’t trust. But here search engines are not the entire limit of the world, there are users also who are looking for information on the web and you can fetch direct traffic to your website through these no follow links even if you don’t get Google traffic.
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Monday, July 25th, 2011
To exclude content on the website, many webmasters either use robots.txt file or Robots Meta tag. But there is some difference in way both of this work.
* Block with Robots.txt – This means that you are telling search engines not to attempt to visit the URL, but feel free to keep it in the index & display in the SERPs. Such URL will often show up in search results without page title and snippe
* Block with Meta No Index – It’s like telling search engines to feel free to visit, but don’t put the URL in the index or display in the results.
* Block by No following Links – not a smart move, as other followed links can still put them in the index.
Posted in SEO Tips | 2 Comments »
Tuesday, July 19th, 2011
Recently Google announced a major algorithm update on how it ranks websites and this affected almost 12 % of the search engine results. “Panda Update” named after one of the Google’s engineer was designed to get rid of “low quality” websites – websites with copied and low-value content that is of no use for the readers. At the same time, it aimed at providing better search engine rankings to the websites with original and informative content. With this update, it is now required to tweak your SEO strategies a bit in order to rank high is SERP. Focus on creating high-quality content for your website and you can use the Panda as an advantage.
Posted in SEO Tips | 8 Comments »
