Divide And Conquer – Driving Traffic Through Micro sites

RedAlkemi, the leading provider of search engine marketing and website promotion services to businesses and organizations has added another feather in its cap with the introduction of multiple micro sites for its clients’ websites. This all has greatly helped our clients to exercise more control over their online marketing campaigns or website optimization efforts. These Micro sites are being excessively used for commercial purposes to create in-depth information and relevancy to a specific product or service.
Technically speaking, these micro sites are small, self-contained web destinations that are separate from company’s primary or parent site, have their own unique URLs and consist entirely of content focused on promotion of a particular product or service. Having a tight focus, these micro sites can be effectively used as hubs for a specific marketing campaign. These micro sites can more easily achieve higher online visibility and if their content is fresh and engaging, they can drive word-of-mouth or viral marketing through linking and pass-along.

There are many benefits of using Micro sites as listed below:

·    Micro site has a unique domain name as compared to its parent site and contains different pages of topic-specific content, setting the stage for high organic search engine rankings.
·    Micro sites do not have to follow the brand guidelines of a parent website so creative and quirky designs can be incorporated to immediately capture a visitor’s attention.
·    A micro site offers the freedom to go into more details like specifications, history, press coverage etc. as it may not be possible to go into too much details on one parent site.
·    Micro sites help in driving targeted traffic to the parent website as they provide the visitors with exactly what they want without having to look for it. The whole site can be geared towards a single call to action.
·    A micro site is generally found to have higher search results having a domain name with relevant keywords in it, and highly focused site for a particular product.

RedAlkemi has effectively built multiple micro sites for Auto Insurance, Long Term Care Insurance, Online casinos websites and has achieved high levels of online success with these websites. These micro sites play an important role in providing the prospective buyers of the products with deep information on a product, information that cannot be handled by single parent website. Micro sites have been designed mainly with the aim to convert the online visitor into a lead, but that lead capture is handled through a more content-heavy approach.  With expertise in online marketing business, RedAlkemi has been able to actively track ROI and measure the success of these focused sites in a way that will be most beneficial to the business of its clients.

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Banner Advertizing: why it’s such an important weapon of your internet marketing arsenal?

A banner ad is a form of online advertising in which an advertisement is embedded into a web page and linked to the web site of the advertiser. The users who see these ads on websites click on them and reach to the advertiser’s website. The banner can be an image, JavaScript program or a multimedia object.
Benefits of banner ads:
a) Low cost advertising for effective brand building:
If managed well, Banner advertisement is a low cost internet marketing tool that can fetch a good name recognition for your brand. Even viewers who don’t click through on your banner ad will be exposed repeatedly to your name, in context with your business message.
b) Derive benefits from visuals as well as text:
A picture is worth a thousand words – With focused and attractive visuals you can capitalize on that with banner ads very well. It also gives you a chance to reflect your organizational creativity in the form of images and animations while communicating an exact marketing message to your target audience.
c) Build brand awareness about your company:
If you have a new website and you are looking to improve the organic rankings of your website, you really cannot afford to rely on conventional traffic. As it takes some time for search engines, to start ranking you organically. Banner ads help in getting bulk traffic and exposure to your website that nitro boost to your marketing campaign.

How should it be used in your online marketing strategy?
Banner advertisements can be used with other online strategies like search engine marketing (paid as well as organic rankings), email marketing etc.
You can build up your brand trust for new websites by having visual ads in the form of banners on website’s already enjoying healthy traffic .

Word of caution: Don’t run your whole Internet marketing campaign around banner advertisement only. Each advertising technique has its pros and cons. People talk about banner blindness and there have been many researches done to find out how it can be overcome. But isn’t it true, that every thing has its pros and cons?
The idea is – Are you creative enough to use banner advertisement smartly to garner maximum traffic for your website?

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