Link Building from a different perspective: Let’s do it naturally !

Even after all that buzz and rumors about Google ignoring paid links, link building is still the single most important part of achieving high ranking on any Search Engine. With this post, I would like to feature some comparatively unconventional (yet highly effective) ways to garner high quality back links for your website.

Look who’s linking ?
Get ready for surprises. Just enter the search parameter: “name” -linkdomain:name.com (in case of RedAlkemi I will enter: “RedAlkemi” -linkdomain:redalkemi.com) in yahoo and you will get a list of websites which have featured your website but haven’t provided you a back link. All you have to do, is to shoot a warmly written personal email to ask them to provide a back link to your website and you can expect at least 20-40% positive response (which is quite good).

Web 2.0 profile linking
Make a list of your favorite Web 2.0 websites (Digg, MySpace, Facebook, Del.icio.us, StumbleUpon, Yahoo! 360 etc) that allow you to create your profile with a URL and make a natural looking profile with a link to your website. If the web 2.0 website has direct link disabled, you may tag your website and its equally effective.

Butter and link!
If there is a website which you have been desperately trying to link but never knew how to approach, I have a tip for you. Start praising the work of the website on the Social Media and chances are that they will soon get to know that they have a big fan and will feature your praising stories on their website while linking to you. Even if they don’t, you may send them a copy of the story or press release telling them that they are welcome to put the story on their website (with your link off course) and believe me every one loves being admired, they will link to you.

Link to me honey
Look around and make a list of your near and dear ones, who maintain their own personal website, blog, profile. Send them a personal mail to provide an HTML link to your website. If they really like you, you can expect a 100% conversion rate. Now if you don’t value these links, ask your SEO company that how much will they charge you for getting such a link?

Link local too
Make a list of local websites and directories (like yellow pages, Google maps), which can offer you local and global links on sign up.

Punish thieves linkably
If ever you find a webmaster who has stolen your image or content, don’t spare him and shoot him an email and ask him to provide you a back link from quality website he is associated with. It’s a linkable way of punishing the cyber thieves where no one gets hurt.

Even though you can’t rely 100% on such linking tactics, but they actually boost your conventional link building campaign, and if you are looking to start a link building campaign now, you may want to have a look at our ongoing Christmas offer on link building. And one more thing, we have Christmas holidays till 25 Dec, so I would like to wish you all a very MERRY CHRISTMAS in advance ! Cheers !

Posted in General, SEM, Services | No Comments »

Banner Advertizing: why it’s such an important weapon of your internet marketing arsenal?

A banner ad is a form of online advertising in which an advertisement is embedded into a web page and linked to the web site of the advertiser. The users who see these ads on websites click on them and reach to the advertiser’s website. The banner can be an image, JavaScript program or a multimedia object.
Benefits of banner ads:
a) Low cost advertising for effective brand building:
If managed well, Banner advertisement is a low cost internet marketing tool that can fetch a good name recognition for your brand. Even viewers who don’t click through on your banner ad will be exposed repeatedly to your name, in context with your business message.
b) Derive benefits from visuals as well as text:
A picture is worth a thousand words - With focused and attractive visuals you can capitalize on that with banner ads very well. It also gives you a chance to reflect your organizational creativity in the form of images and animations while communicating an exact marketing message to your target audience.
c) Build brand awareness about your company:
If you have a new website and you are looking to improve the organic rankings of your website, you really cannot afford to rely on conventional traffic. As it takes some time for search engines, to start ranking you organically. Banner ads help in getting bulk traffic and exposure to your website that nitro boost to your marketing campaign.

How should it be used in your online marketing strategy?
Banner advertisements can be used with other online strategies like search engine marketing (paid as well as organic rankings), email marketing etc.
You can build up your brand trust for new websites by having visual ads in the form of banners on website’s already enjoying healthy traffic .

Word of caution: Don’t run your whole Internet marketing campaign around banner advertisement only. Each advertising technique has its pros and cons. People talk about banner blindness and there have been many researches done to find out how it can be overcome. But isn’t it true, that every thing has its pros and cons?
The idea is - Are you creative enough to use banner advertisement smartly to garner maximum traffic for your website?

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RedAlkemi hires more testers – more emphasis on Quality

In the quest for quality, we have been taking regular feedbacks about our work from our esteem clientèle. One of the highlights of the recent feedback was that there were few clients who had issues with the quality of the final product. Being a customer centric organization, RedAlkemi has decided to upgrade its quality process by hiring a new team of website testers to ensure that no such quality issues arise in future.

We are really thankful to all our clients who spared some time out of their tight schedule, to give us such a valuable feedback. We would try and keep improving constantly in our quest for quality.

Posted in General, Services | 1 Comment »