Common Mistakes Made While Tracking Google Analytics Data

Google Analytics is an important tool for monitoring website traffic and measure performance metrics. But sometimes the data tracked by Analytics does not seem to be entirely correct. The problem may lie in the way code has been implemented. Some of the most common mistakes in Analytics to look for are:

• Missing code on important pages
• Mission code on conversion (Thank You) page
• Using wrong tracking code with different ID number (UA-xxxxxx)
• Mixing new and old version of the code (urchin.js and ga.js)
• Using same “Thank You” page for more than one forms
• The URL of conversion page is entered wrong
• Filters misused or implemented in wrong way
• Campaign tracking tags mission (for AdWords, Email campaigns etc)