Dynamic Keyword Insertion – Versatile Feature For PPC Management

September 6, 2010 – 11:50 pm

Dynamic Keyword Insertion (DKI) is an advanced feature in Adwords and some other PPC platforms that lets you insert the actual query searched by the user in the ad at the runtime. All you have to do is insert a code in the Ad text and each time the ad is shown, the code will be replaced by keyword that triggered the ad. The syntax of DKI is

{keyword:default text}

The default text is shown when the keyword is too long and exceeds character limit. Given below are some examples given for ad title “{keyword:SEO} Services” with a maximum limit of 25 characters.

Query	Ad Title
SEM	SEM Services
Online Marketing	Online Marketing Services
SEO	SEO Services
Search engine optimization	SEO Services

Although DKI is a versatile and useful feature for PPC management, it should be used carefully as some completely irrelevant keywords can cause jumbled up results. For e.g. query “SEO services” in above example can lead to ad title as “SEO services Services”.