Google has recently made an official the update where it lets a single domain dominate the first page results for brand related keywords. Search for Apple or Microsoft in Google.com and 8-9 results out of top 10 will be from apple.com and microsoft.com respectively. Earlier, Google used to show no more than two results from a single website. While this is good for companies concerned about reputation management and want their website to dominate top results, critics denounce it for neglecting user intent by not serving diverse set of search results. For e.g. a person searching for generic term such as “apple” might looking information on Apple Inc., looking to buy an Apple product available only through retailers, buy second hand Apple products which are available on eBay or Craiglist, download songs from iTunes, looking for latest news on Apple or just want apple as a fruit.

Google Analytics is an important tool for monitoring website traffic and measure performance metrics. But sometimes the data tracked by Analytics does not seem to be entirely correct. The problem may lie in the way code has been implemented. Some of the most common mistakes in Analytics to look for are:

• Missing code on important pages
• Mission code on conversion (Thank You) page
• Using wrong tracking code with different ID number (UA-xxxxxx)
• Mixing new and old version of the code (urchin.js and ga.js)
• Using same “Thank You” page for more than one forms
• The URL of conversion page is entered wrong
• Filters misused or implemented in wrong way
• Campaign tracking tags mission (for AdWords, Email campaigns etc)

It differs from the article syndication by the facts that the articles should be highly useful and unique to publishing website. Also, the article should not be promotional with multiple linkbacks to author’s website. Though most publishing blogs offer only single, usually editorial link, they are highly valuable since they come from established and reputed websites.

In many situations the information architecture of a website leads to optimization of multiple pages for a single keyword. This is known as keyword cannibalization. Though it is not harmful (or is useful in many cases) to optimize multiple pages for a single keyword, it is always recommended to designate one webpage, which you would like to rank, as more important than others. Otherwise search engines would either dilute the value of pages or start ranking wrong webpage for a particular keyword which may not have much conversion potential. Some of the things you can do to make your desired page rank on search engines are:

• Link to the important page from other webpages using the targeted keyword as anchor text; possibly from within the page content
• Try building all or a major portion of your links targeting a keyword to just one webpage
• Use the exact keyword more prominently on the page you want to rank while using variations on other pages
• In case the wrong webpage has high PR or page authority and cannot be beaten by on-pages changes, try 301  redirection or simply swap the page content
• Try to flow PR to your desired webpages by linking it from other pages within the website having high PR

This also holds true for Google’s original recommendation of not placing more than 100 outgoing links on a webpage.

•    Creating free automated tools or widgets
•    Surveys, research and data collection
•    Sharing useful tutorials, tricks and tips
•    Creating top 10 best or worst lists
•    Latest industry news analysis or humor
•    Conferences or events coverage
•    Competitions, contests or giveaways
•    Interesting Videos or animations
•    User generated content such as reviews, rating, pictures etc.

The workshop, that mainly targeted aspiring entrepreneurs, focused on powerful techniques for building content rich, compelling web sites with a kill, stepwise methodology for driving the targeted traffic to the website. The benefits which one could draw from this workshop is:

Knowing Social Media & the entrepreneurial world

Spreading one’s content and expertise to the targeted audience

Using practical ideas for one’s business

Networking with like-minded individuals.

We, at RedAlkemi, wait for such innovative and interesting workshops/ seminars and never miss these opportunities that can help us grow in a better way.

The HR Team distributed Indian Flag as broche along with the tri color sweat bands to the entire office. Everyone wore the broche close to their hearts and tricolor bands on their wrist. All of us were feeling proud to be Indians and we remembered the great heroes who laid down their lives to free the nation.

In the evening, we gathered in the common hall, Entertainment Center wherein HR screened a motivational video followed by the national anthem. Our COO shared with us few words on how we can contribute to our nation’s success. Then we all had sweets and got back to our work.

1.    Insert keywords in your video filename
2.    Host your Videos on YouTube
3.    Optimize YouTube page with relevant Meta data, Tags and content description
4.    Embed the videos in from YouTube into your website surrounded by related  content
5.    Build some links to page containing video and a few to video itself
6.    Apart from YouTube, host the video on other video sharing websites such as  MetaCafe with same name and description.
7.    Promote your videos on these channels so that they get high views and shares

So remember to include image and video optimization as part of your SEM promotional efforts.