First Three Results of SERP Count For More Than 60% of Clicks

The first three results on search engine result pages (SERPs) get more than 60% of the clicks. The Click percentage drops significantly after the third clicks. Below mentioned chart shows the percentage of total visitors clicking on the top 10 results. This percentage can be calculated upon to get approximate number of visitors coming to your website provided you know the average monthly search count for the keyword.

Position                % age of Clicks

1st                           34.35%
2nd                          16.96%
3rd                           11.42%
4th                           7.73%
5th                           6.19%
6th                           5.05%
7th                           4.02%
8th                           3.47%
9th                           2.85%
10th                         2.71%

The percentage of clicks for some of the top results may seem to be low but this can happen due to query refinement (user modifying query without clicking on results), misspellings or due to news sites, local results or other multimedia results present in top spots. Please note that these are just approximate values and may change over a period of time.