Is It Good To Optimize Multiple Pages For A Single Keyword

In many situations the information architecture of a website leads to optimization of multiple pages for a single keyword. This is known as keyword cannibalization. Though it is not harmful (or is useful in many cases) to optimize multiple pages for a single keyword, it is always recommended to designate one webpage, which you would like to rank, as more important than others. Otherwise search engines would either dilute the value of pages or start ranking wrong webpage for a particular keyword which may not have much conversion potential. Some of the things you can do to make your desired page rank on search engines are:

• Link to the important page from other webpages using the targeted keyword as anchor text; possibly from within the page content
• Try building all or a major portion of your links targeting a keyword to just one webpage
• Use the exact keyword more prominently on the page you want to rank while using variations on other pages
• In case the wrong webpage has high PR or page authority and cannot be beaten by on-pages changes, try 301  redirection or simply swap the page content
• Try to flow PR to your desired webpages by linking it from other pages within the website having high PR