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What is the Need for Customer Relationship Management ?


What is CRM? If you are associated with a business, then you’ve probably heard the term “Customer Relationship Management”.

Successful businesses are familiar with this term in every aspect. There are millions of registered businesses, but have you ever thought how many of them are truly reaping the benefits of customer relationship management and understand the importance of customer relationship management in their business?

CRM is nothing but a process to manage a company’s relationship with its ...

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What is your Guest Blogging Strategy for 2018?


Guest blogging was a concept that caught on like wild fire some years ago. However marketers now question its advantages with every passing year. Former Googler Matt Cutts had declared guest blogging dead in 2014. This statement does not need to be taken literally. He did not mean that bloggers should not write content for outside publications, but that guest blogging to get links had been overdone.

So what is guest blogging? Guest blogging is a technique used by bloggers and marketers to reach out to a larger audience in order t...

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How to Write an Effective Sales pitch


Marketers today are flooded with questions about their sales processes, out of which the most common one is “What is a good sales pitch?” But marketers must also focus on the peripheral questions related to the sales department of their business or brand. Is there a consistent sales process in place for your business? Is your business thriving with your current sales pitch? What works well? What doesn’t? With so many businesses in the market offering almost the same services, consumers are flooded with choice. However,...

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Importance of Market Research in a Business Plan


Market research has always been a part of the key fundamental of setting up and smoothly running a business. Never ever has a business been able to succeed without conducting a thorough market research of their audience and products & services.

What is market research? Market research is the simplest way for the entrepreneurs to keep up with the latest trends that are currently active and in usage in the market. However, the type of market research may vary with the nature of industry. As a businessman or marketer, you must ...

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