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Culture Building Activities for Small Businesses


You may have come across the term company culture or read about it in blogs or books on management. You may have also wondered what the term means. This refers to the personality of a company and the environment of a workplace. It could include various factors like the values and ethics of a company, its goals, and expectations, the environment in which the employees work etc.

What is the importance of company culture? Company culture is relevant because the workplace should not be something the employees dread. On the contrary, ...

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Top 9 Marketing Tools for Small Business


To stay ahead in today’s marketing domain, one needs to be an expert in exploring and adopting marketing tools for business. For businesses that have a social media presence and are willing to flourish their business online, the best way is to utilize the online marketing tools that are a requisite in today’s marketing space.

Do you think businesses could succeed without having the privilege of marketing tools? These tools have been a blessing in disguise for millions of businesses that have witnessed online success. ...

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Small Business Vs Big Business!


Running a business successfully involves a well-planned strategy and a list of goals which can be achieved through various techniques. It also involves analyzing and assigning tasks to appropriate employees. But what differentiates a big business from a small business? And how can a small business become well-established in its market?

There are a couple of key points that separate a big business from a small one. Strategies and goals may not be starkly different, but if a small business wishes to reach greater heights, they must...

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Boost your Business With These Online Marketer Skills!


A successful online marketer is well aware of the power of social media! Social media has become a table turner in today’s marketing world. Even though there are a number of skilled marketers out there, implying that marketing may be an easy task, to stand out from the crowd you need to imbibe some qualities of a successful marketer.

Online businesses are constantly searching for experienced marketers who can help them reach the right audience at the right time and convert them into users or consumers of the brand or prod...

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