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How to Manage Negative Comments on Social Media!

One of the most basic things that happen when you sell a product/service is that your customer will have views about their experience with it. These may be positive or negative depending on the quality of your product/service and your level of efficiency when it comes to customer care.

Social media has allowed these views to come to the forefront and customers can now voice their opinions, as they rightly should, knowing that someone out there is listening. So while you do put in an effort to keep up your social engagement, you n...

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5 Essential Components of a Successful Facebook Campaign

Social media has skyrocketed to the forefront of many marketing campaigns as more and more people interact, read articles, and purchase products & services online. The challenge with creating a business page on Facebook is that it’s not enough to just create your page and post on it off and on. In order to create a successful Facebook sales strategy, you need to have certain aspects in place.

Apart from having a good quality product that fulfills a specific need,...

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Popular Blogging Mistakes That Your Business Needs to Avoid

If you run a company then you must be having a company blog for it. This blog is essential for highlighting your company’s features, services, etc. However, there are certain factors that need to be given due consideration to ensure that your blog does not misuse its power of marketing. Let’s have a look at some common blogging mistakes that your business needs to avoid now!

Keeping a high sales pitch: The first and foremost purpose of your company blog should...

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Keyword Research Using Google AdWords

When we talk about SEO, the first thing that comes to our mind is “Meta Keywords”. Now, what are Meta keywords? Meta keywords are also called as the focus keywords. These are the main keywords that are highly searched by people and also have high completion. High completion means many other companies who are in the same business probably use the same keywords for their SEO. Now, competition is very tough and only the company having good and thorough Keyword research will win this race.

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