Methods To Outrank Undesirable Listings

June 7, 2010 – 12:00 am

Online Reputation Management refers to monitoring, working on and mitigating the negative results for a particular search query on Search Engines. If there is a website, Blog or a forum which speaks negatively about your product or service, you may want to remove that undesirable listing from search results. While some of these may be genuine, most of these negative reviews are overhyped or sometime, work of your competitors.  While we don’t have any control on sites publishing negative content, we can certainly outrank them with other favorable listings. Some of the methods to outrank undesirable listings

# Creating profile on sites such as Wikipedia and optimizing Social Media profile

# Registering the domain names similar to the query (.com, .net & .org) and building websites around them

# Posting positive reviews on prominent forums and review websites

#  Posting a video or podcast