Now A Single Website Can Be Shown In Search Results More Than Twice

Google has recently made an official the update where it lets a single domain dominate the first page results for brand related keywords. Search for Apple or Microsoft in Google.com and 8-9 results out of top 10 will be from apple.com and microsoft.com respectively. Earlier, Google used to show no more than two results from a single website. While this is good for companies concerned about reputation management and want their website to dominate top results, critics denounce it for neglecting user intent by not serving diverse set of search results. For e.g. a person searching for generic term such as “apple” might looking information on Apple Inc., looking to buy an Apple product available only through retailers, buy second hand Apple products which are available on eBay or Craiglist, download songs from iTunes, looking for latest news on Apple or just want apple as a fruit.