Now Google Handles No-Follow Link In a Bit Different Manner

The nofollow tag was long being used in internal PageRank sculpting of a website i.e. passing more PR to the important pages of website which needs to be ranked than other less important pages pages (e.g. privacy policy, login etc). But Google has changed the way it looks at a nofollow tag. Suppose there are 5 links on a webpage having a PR X and one of these links are nofollowed; each link will be passed a PR of X/5 rather than X/4 as it did earlier. It means that nofollowing a link will no longer pass higher PR to rest of links as it once did.

Inconsistently linking from the navigation will lead to bad user experience. There are other ways of conserving Google PageRank such as using JavaScript links or embedding less important links in Flash, but the best option will to combine multiple pages using # (name attribute) within a single URL. This way, lesser number of low importance pages will be linked from the site navigation. Some of the page combinations can be

• Privacy Policy/Disclaimer/ Terms of Service
• Login/Register/Subscribe
• Contact Us/Request a Quote/Branch Locations