Online Advertising Trends to Watch in 2010
January 6, 2010 – 10:13 pm
Markets begin the New Year refreshed after a strong rebound, leaving many advertisers wonder what trends they can expect to see in 2010. Here is what we can expect to see this year:
- Re-targeting: Retargeting is the procedure of promoting your website to people who have visited your website in the past. This is usually done through banner ads displayed on the users’ favorite sites as they surf the internet. While there are quite a few companies that already concentrate on this service, 2010 will most likely be the year when the most important search engines will introduce this service in their paid search programs.
- Display advertising. While paid search has been focused more on text ads in the past, we’ve seen major growth this year in the display ad market. In 2009, we saw the search engines introduce some great tools to help in creating display ads. With these new tools in place and more websites jumping on the content network bandwagon, we should see an even greater focus on display ads in 2010.
- Contextual advertising. The search engines have made huge strides to improve the quality of their content networks over the last several years. As a result, more and more companies have seen positive ROI from contextual advertising. In 2010, we will continue to see these networks grow as more companies realize their value and see new marketing opportunities arise.
- Mobile advertising. With the rise of 3G phones in the last year, we’ve already seen huge growth in the mobile advertising market. As new phones come on the market and cell phone carriers improve their 3G services, we should continue to see drastic growth in the mobile advertising space. To prepare, advertisers should optimize landing pages now to provide an enhanced user experience to mobile Web users.
It may take some practice, so start out slowly, but if you’re ready to take your PPC efforts to a new and lucrative level, try these in available options in the year 2010!