Do BAD Links Cause Drop in Rankings?

It is true that all Link building efforts will not contribute to great rankings. Too many spammy links can even get you listed out of the SERP’s.

What is considered as a bad link?

• Too many links with same anchor text is considered bad, so go for mixed approach so that all links look natural.
• Make sure that blog commenting you do are valid and relevant to the post and is not done just for fetching backlink.
• Profile links from social media channels can result drop in rankings if thousands of profile links are created within few days.
• Buying hundreds of links with same anchor text can get a penalty of dropping the website rankings.
• Over optimization even with the Internal links can cause a drop in rankings.

Bottom line is that avoid links from bad neighborhood in order to avoid search engine penalties. Get quality links from within the unique content and make use of varied anchor texts to make it look natural.

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How Content & Links Count For Link Popularity

When doing link building, think quality, not quantity. One single, good, authoritative link can do a lot more than a dozen poor quality links, which can actually hurt your website. Today, I am going to share few SEO tips that are worth implementing:

1. Content is king, so be sure to have good, well-written and unique content that focuses on your primary keyword or keyword phrase.
2. Fresh content can help improve website rankings. Add new, useful content to your website on regular basis.
3. Be sure links to your site and within your site use targeted keyword phrase.
4. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even the domain name.
5. Not only should your links use keyword anchor text, but the text around the links should also be related to the targeted keywords.
6. Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, website ranking.

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RedAlkemi Celebrates Festival Of Lights With Vivacity

Festivals are about celebrating togetherness and having a gala time. Keeping this spirit intact, RedAlkemi celebrated the festival of lights, Diwali with much elan, and excitement. The glittering diyas, the colourful rangolis, the dazzling lights and foot tapping music welcomed the entire staff, and what everyone witnessed, was an affair to remember.

Dressed in their ethnic bests, various teams at RedAlkemi decorated their respective work spaces in the morning, while there were some, who decided to laden the floors with beautiful colours, soaking their creativity in making rangolis. The best decorated work space and the team that made the most beautiful rangoli were bestowed with prizes.

As the chirpy day reached its dawn, the entire staff gathered in the Entertainment Center of the office, where the Human Resource Department had planned a grand party. The whole place looked bedazzled with diyas, candles and glittering lights. To make the moment more memorable, everybody came dressed in bright ethnic attires.

The music, dance, games and the distribution of gifts and sweets punctuated yet another evening at RedAlkemi— with much fervor and zeal, transporting everybody into the true spirit of celebration.

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Get Links From Content Section of the Site

Google is on a constant move and doing every possible update the keep their SERP’s clean and free of spam. They have framed out where the most trusted links appear on the website:

Content Section: Links present in this section are the most valuable and trusted.
Header Section: These links are also valuable, as most of the sites don’t engage in selling links here.
Side Navigation: Google tends to devalue these links especially external links due to large-scale abuse by link exchange.
Comment Section: This section can pass some value but due to constant spam they are of little value now.
Footer Links: These links are basically worthless.

Try getting links from the content section of the website as these are highly valued and have great impact on search engine rankings.

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Content Section – Highly Valued for Getting Backlinks

To get search engine traffic, you need backlinks. To get quality traffic to your website, you need authority webpages linking to your content. But there is a difference between the links placed on various webpage sections like header section, content part, sidebar links and footer links.

Google places importance on the location of the backlinks on a webpage. Google does this in order to distinguish among the natural backlinks and the artificial blog comments and sidebar links. Moreover, Google keeps on updating its algorithm to keep the SERP results clean and spam free.

Within the website layout, links are placed in various sections; they have different order of importance as seen by the search engine. Various sections of a webpage have their own importance and same as this, different links placed within those sections. Here is the order of importance of various links within the site layout:

Content Section: Links placed in this section are highly important from SEO point of view. Search engines give preference to such content links and are quite valuable for getting high search engine rankings.

Header Section: These links are also valuable, as most of the websites don’t offer links in this section and hence look legitimate to google and are important.

Side Navigation: Mostly links collected through link exchange, link selling and link schemes are placed in the sidebar of the website and due to large scale abuse through these techniques, Google tends to devalue such links especially external links.

Comment Section: Comment section links can pass some value depending on the design of the website. But due to heavy spam through blog commenting, they are of little value now.

Footer Links: Links placed in the footer section of the website are of no importance and are basically useless.

Spend time on getting links that are of value to the website and stop wasting time on the links that are degraded. Rankings usually shoot up with the techniques that are worth and it means a lot to have a single link from content section rather than having side-wide footer link.

Guest Blogging and link bait are among the effective and useful link building techniques to get quality one-way backlinks for your website; these are worth and are important for improving the website search engine rankings.

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Secure Top Search Engine Rankings with Contextual Link Building

Bring your website a better online visibility with contextual link building. It is an effective strategy and studies show that people prefer clicking links in the content rather than clicking them in the navigation bar.

Contextual links are great source to climb up the search engine rankings within no time as:

• You get quality links anchored in the text.
• You get links from quality, unique content.
• You get links through ethical approach that doesn’t exploit Google TOS.
• You get pertinent traffic to your website.
• You get link popularity for search engine rankings.

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Contextual Link Building- An Unparalleled Link Building Strategy

As the name suggests, Search engine optimization is about optimizing your website for the search engines to gain high search engine rankings for more visibility and authority. It is a technique to implement changes to the code of the website and making it more search engine friendly. It also involves promoting the website on the web to make it popular and highly visible and to improve it’s link popularity.

Search engines count for the number of backlinks for a particular website while ranking the website in terms of popularity. The more the number of relevant backlinks a website has, higher the search engine ranking it gets for related terms. In order to achieve this, Link Building is done to fetch quality backlinks that count for credibility and high search engine rankings for the website.

Lots of techniques are applied to acquire backlinks for the website but contextual link building is by far the most effective and useful to get high quality one-way permanent backlinks to the website. Through contextual link building, you get links from within the relevant content and not from the footer or sidebar of the website.

When a link is placed within the content, it increases its chances of getting clicked when a user is reading the article; the user finds it useful and clicks the link for more related information. Thus, the website get referral traffic. Moreover, search engines crawl and rank the websites that have quality content and thus crawl the links that are within the related content and give high value to those links.

Contextual links are highly beneficial for high search engine rankings as you get links from:

• Pages having relevant high quality content
• Pages with 100% original content
• Pages that are frequently indexed by Google
• Pages that offer dofollow links
• Pages that don’t have any spam link
• Pages with guaranteed and permanent links

Contextual linking is the most natural way to get backlinks for your website and is the best for stable search engine rankings in the long run. Focus on quality content and you would reach the first page of Google within no time.

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Contextual Links Are More Powerful

Contextual link building is a powerful alternative to traditional link building — writing keyword rich articles that include an embedded link or links to your website. The reason contextual links are so powerful is because they are placed inside relevant content area of the website.

Contextual links are more powerful as compared to standalone links as these links are:

• Keyword targeted links.
• Surrounded by relevant content.
• 100% legitimate & non-spammy.
• Permanent and one-way backlinks.
• SEO friendly links.
• Comes from diverse content sources.
• Comes through natural link building.

The more contextual links you get, the faster you’ll climb in the search engine results pages, or SERP’s.

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Contextual Links vs. Usual Links

Contextual links are most powerful when it comes to increasing the ranking of the website and enhance traffic flow. Contextual link building is based on two important SEO facets:

1)    Appropriate anchor text
2)    Content quality & relevancy

Contextual links boost website rankings on Google 10 times more effectively as compared to usual links in the following way:

• Contextual links are placed within the content and are surrounded by the content.
• Contextual links look natural to Google and hence search engine love such links.
• Contextual links bring more direct visitors to website.
• Contextual links pass more weight than usual links.
• Contextual links don’t get removed with time and are permanent one-way backlinks.

Focus on contextual link building instead of the conventional norms and see the difference in the rankings and traffic.

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Contextual Link Building- Why Is It Important?

Using mixture of link building techniques is the basis for a successful link building campaign. Contextual link building is one of the best avenues for building link popularity on the Internet and for getting higher search engine rankings. It is considered to be the most effective way to get one-way backlinks and increase link popularity.

The specialty behind this technique is that you will get backlinks from pages with relevant quality content. Search engines highly value such links and your website’s ranking are boosted fast in the top search engines for the targeted keywords.

SEO tactics that work with Google

There are various techniques that work well to impress the search engines to fetch high search engine rankings. In the recent times, contextual link building has become very popular due to the benefits it can yield. However, the effectiveness of contextual link building depends on the quality and relevancy of the content page and the number of the outbound links on that particular webpage.

According to Matt Cutts, most natural links for Google are those that are placed within the webpage content and hence it gives prominence to contextual link building. In-content links get more importance in comparison with links placed in the footer or sidebar of the page.

Contextual link building helps in getting traffic and visitors to your website. The most important aspect of contextual link building is that the quality content entices the user to click on the links within the content for more information.

Benefits of Contextual Links

• Contextual links are placed within the content of the webpage that is relevant to your website.
• With contextual links, you get permanent one-way backlinks for your website.
• Contextual links don’t loose PR with time.
• These content pages have valuable content and hence grab user attention.
• Search engines like unique content and hence such pages are frequently indexed.
• These pages have less number of outbound links and hence pass more link juice.
• Increase SERP ranking with major search engines by bringing in more credibility and trust.
• Contribute to higher Page Rank for the website.
• Create desired exposure by increasing the website’s popularity.
• With increased visibility, comes more traffic, more sales and profit.

The combination of high quality links with high quality content will definitely increase the website link popularity. So, it is highly recommended to build contextual links for your website in order to climb up the search engine ranking ladder faster.

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Theme Bleeding Leads to Bad SEO

One of the main reasons why your website is not doing well or have poor ranking in the search engines can be due to Theme Bleeding. Theme Bleeding is a link leading from a specific topic or theme to another theme (or topic) on your website that are not directly related. Google algorithm ranks pages on the basis of their relevance to the content/keyword. Theme Bleeding leads to low relevance to your content and hence low search engine rankings.

How to avoid Theme Bleeding?
1.    Plan your navigation properly: Related content should be stacked together in navigation in order to avoid theme bleeding.
2.    Using the NOFOLLOW attribute: Use the NOFOLLOW attribute for the links that you don’t want to get crawled.
3.    Using the Robots.txt file: This is the most effective way to avoid theme bleeding. You have the control over how the search spider should crawl your website. Using Robots.txt file in links/directories you do not want to be crawled will ensure that search spiders don’t crawl these links under any circumstances.

Make proper use of Robots.txt file to avoid Theme Bleeding and to gain a boost in your search engine rankings.

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RedAlkemi Honoured With STPI Award For Best HR Practices

For the hard working category of people, rewards and adulations come when somebody takes notice of the minutest details. It indeed is a delightful feeling. A similar emotion was experienced by the Human Resource department of RedAlkemi, when the Software Technology Parks of India (STPI) bestowed them with the ‘Best HR Practices’ award.

STPI, an organization set up by the Ministry of Communication and Information Technology, Government of India, encourages, promotes and boosts software exports from India. The 7th Edition of the E-Revolution by STPI was scheduled for 23rd & 24th of September 2011. The E-Revolution 2011 discussed and debated over businesses aspirations to grow, the domestic and global opportunities before them, the challenges they need to get ready for, and the ecosystem support they need and will get. The event also celebrated the entrepreneurial and innovative efforts for achievers of the region in a gala evening function held at J.W Marriot, Chandigarh.

This year, the nominations were called in for ‘Best Product of the Year’, ‘Innovative Idea of the year (in the field of SD/ITES), ‘Youngest Entrepreneur of the year’, ‘Women Entrepreneur of the year’, ‘Socially Active unit’, ‘The Senior’s Passion for IT’ and ‘Best HR Practice’

The process of selection of the winners was a very articulate one. The nominee’s were made to review and present the functioning of their own company. Later the jury decided the winners on the basis of the presentation given by the companies.

The award bestowed on RedAlkemi was based on new or unique HR practices in recruiting, training and retention, which are the key for any entrepreneurial success. RedAlkemi was also recognized for having stood upto uphold ethical way of recruiting and exiting practices, even under severe pressure.

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RedAlkemi Organizes Blood Donation Camp

Donating blood is a gift of life for the one who receives it. Donating your blood is a simple thing to do and yet so valuable that it can make a big difference to someone’s life. RedAlkemi has always endeavored to contribute towards a healthier and happier society.

Every year, the RedAlkemi team joins hands with the Rotary and Blood Bank Society, Chandigarh, to ensure that the employees as well as the people of the city are made aware of the benefits of donating blood. This year was no exception. On Friday, September 23, at 3 pm, the employees of RedAlkemi and others from the city gathered in the Entertainment Center of RedAlkemi and began filling registration forms to donate blood. The doctors made sure that only fit donors donated blood and first timers were counseled well so that they could get over their initial jitters.

The HR Department of RedAlkemi apprised the donors of the importance of donating blood and urged maximum staff members to donate blood and help in saving the lives of those in need.

The combined efforts of team RedAlkemi and others resulted in the collection of 71 units of blood, out of which the majority was contributed by the employees of RedAlkemi. A variety of refreshments were served to the donors to make them psychologically more comfortable. In addition, the donors were presented gifts by the Rotary and Blood Bank Society as a token of appreciation and acknowledgment. The first timers were also given a certificate.

The overwhelming response witnessed at the camp was indeed worth a big applause. The team of doctors expressed gratitude to RedAlkemi for their support.

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LinkedIn Features Worth Exploring

LinkedIn has added lot new features that impact marketers and business owners. Promoting your business information on LinkedIn is quite a lot more engagement and knowledge sharing. Here are few unique LinkedIn features that are worth exploring:

1.    LinkedIn allows free banner advertising where you can add the banner images on your services page to link through to your website.
2.    You can also add a video on your product or service home page as well on each individual service page.
3.    Use the power of word-of-mouth marketing and get recommendations from your clients and display them on your service page for better results.
4.    To fetch more followers, add a “Follow Us On LinkedIn” button on your website.
5.    Add twitter feeds and your blog posts to your company overview page.
6.    How good it is when a client can recommend your service by clicking on a “Recommend” button on your website that populates back to your LinkedIn business page.

There is really so much you can do with your LinkedIn company page to promote your business.

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How to Get Better Visibility in Google

Search engines are like a moderator for the Internet with a job to sift through trillions of pages and rank them in terms of relevancy. In order to do this, they first have to judge the authority of a site and the key factor to determine authority is reviewing the linking structure and the backlink methodology.

When a search engine crawler goes through a website, it is unable to see the design or the quality and level of services you provide; all it can see is the text content and links available, making it vital to emphasize a lot on quality of your content and link building campaign. That is why proper link building strategy is very important.

Benefits of Link Building

In order to improve your Internet presence, it is very important to get good number of links from different high quality authority sites. Search engines give higher rankings to the sites that have good quality inbound and outbound links. So, with effective linking strategy, you can be sure of getting high search engine rankings.

Following a link is one of the most popular ways for people to find new sites. If a website gives link to some informational resource, you are likely to follow it. Hence, more the inbound links on your site, greater are the opportunities for people to find you.

Perhaps most importantly, with effective link building campaign, you become a part of the related community. Linking with valuable and reputed sites will make you a part of a powerful virtual network.

Getting Quality Links

Link popularity building is an effective way that can add a lot to your website popularity. Getting links is important and getting them from good and relevant sites is all the more crucial. Link building can be done in many ways. Some ethical search engine optimization processes like directory submission and social book marking can increase your Internet visibility, whereas black hat techniques like cloaking, redirecting and adding hidden links, in worst cases, can end up in banning your site. Therefore, you should know what are the best sources to obtain links, and how to avoid unethical ones that can do more damage than good to your site.

In a nutshell, link popularity building is critical for a website’s visibility on Internet and traffic. This simple concept is a powerful tool that can be harnessed to deliver great revenues. Join the bandwagon and witness high search engine rankings for your site.

So, if you have not started with link popularity building yet, get started soon and see what a difference it can make to your site.

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