Contextual Link Building- Why Is It Important?

Using mixture of link building techniques is the basis for a successful link building campaign. Contextual link building is one of the best avenues for building link popularity on the Internet and for getting higher search engine rankings. It is considered to be the most effective way to get one-way backlinks and increase link popularity.

The specialty behind this technique is that you will get backlinks from pages with relevant quality content. Search engines highly value such links and your website’s ranking are boosted fast in the top search engines for the targeted keywords.

SEO tactics that work with Google

There are various techniques that work well to impress the search engines to fetch high search engine rankings. In the recent times, contextual link building has become very popular due to the benefits it can yield. However, the effectiveness of contextual link building depends on the quality and relevancy of the content page and the number of the outbound links on that particular webpage.

According to Matt Cutts, most natural links for Google are those that are placed within the webpage content and hence it gives prominence to contextual link building. In-content links get more importance in comparison with links placed in the footer or sidebar of the page.

Contextual link building helps in getting traffic and visitors to your website. The most important aspect of contextual link building is that the quality content entices the user to click on the links within the content for more information.

Benefits of Contextual Links

• Contextual links are placed within the content of the webpage that is relevant to your website.
• With contextual links, you get permanent one-way backlinks for your website.
• Contextual links don’t loose PR with time.
• These content pages have valuable content and hence grab user attention.
• Search engines like unique content and hence such pages are frequently indexed.
• These pages have less number of outbound links and hence pass more link juice.
• Increase SERP ranking with major search engines by bringing in more credibility and trust.
• Contribute to higher Page Rank for the website.
• Create desired exposure by increasing the website’s popularity.
• With increased visibility, comes more traffic, more sales and profit.

The combination of high quality links with high quality content will definitely increase the website link popularity. So, it is highly recommended to build contextual links for your website in order to climb up the search engine ranking ladder faster.

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Theme Bleeding Leads to Bad SEO

One of the main reasons why your website is not doing well or have poor ranking in the search engines can be due to Theme Bleeding. Theme Bleeding is a link leading from a specific topic or theme to another theme (or topic) on your website that are not directly related. Google algorithm ranks pages on the basis of their relevance to the content/keyword. Theme Bleeding leads to low relevance to your content and hence low search engine rankings.

How to avoid Theme Bleeding?
1.    Plan your navigation properly: Related content should be stacked together in navigation in order to avoid theme bleeding.
2.    Using the NOFOLLOW attribute: Use the NOFOLLOW attribute for the links that you don’t want to get crawled.
3.    Using the Robots.txt file: This is the most effective way to avoid theme bleeding. You have the control over how the search spider should crawl your website. Using Robots.txt file in links/directories you do not want to be crawled will ensure that search spiders don’t crawl these links under any circumstances.

Make proper use of Robots.txt file to avoid Theme Bleeding and to gain a boost in your search engine rankings.

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RedAlkemi Honoured With STPI Award For Best HR Practices

For the hard working category of people, rewards and adulations come when somebody takes notice of the minutest details. It indeed is a delightful feeling. A similar emotion was experienced by the Human Resource department of RedAlkemi, when the Software Technology Parks of India (STPI) bestowed them with the ‘Best HR Practices’ award.

STPI, an organization set up by the Ministry of Communication and Information Technology, Government of India, encourages, promotes and boosts software exports from India. The 7th Edition of the E-Revolution by STPI was scheduled for 23rd & 24th of September 2011. The E-Revolution 2011 discussed and debated over businesses aspirations to grow, the domestic and global opportunities before them, the challenges they need to get ready for, and the ecosystem support they need and will get. The event also celebrated the entrepreneurial and innovative efforts for achievers of the region in a gala evening function held at J.W Marriot, Chandigarh.

This year, the nominations were called in for ‘Best Product of the Year’, ‘Innovative Idea of the year (in the field of SD/ITES), ‘Youngest Entrepreneur of the year’, ‘Women Entrepreneur of the year’, ‘Socially Active unit’, ‘The Senior’s Passion for IT’ and ‘Best HR Practice’

The process of selection of the winners was a very articulate one. The nominee’s were made to review and present the functioning of their own company. Later the jury decided the winners on the basis of the presentation given by the companies.

The award bestowed on RedAlkemi was based on new or unique HR practices in recruiting, training and retention, which are the key for any entrepreneurial success. RedAlkemi was also recognized for having stood upto uphold ethical way of recruiting and exiting practices, even under severe pressure.

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RedAlkemi Organizes Blood Donation Camp

Donating blood is a gift of life for the one who receives it. Donating your blood is a simple thing to do and yet so valuable that it can make a big difference to someone’s life. RedAlkemi has always endeavored to contribute towards a healthier and happier society.

Every year, the RedAlkemi team joins hands with the Rotary and Blood Bank Society, Chandigarh, to ensure that the employees as well as the people of the city are made aware of the benefits of donating blood. This year was no exception. On Friday, September 23, at 3 pm, the employees of RedAlkemi and others from the city gathered in the Entertainment Center of RedAlkemi and began filling registration forms to donate blood. The doctors made sure that only fit donors donated blood and first timers were counseled well so that they could get over their initial jitters.

The HR Department of RedAlkemi apprised the donors of the importance of donating blood and urged maximum staff members to donate blood and help in saving the lives of those in need.

The combined efforts of team RedAlkemi and others resulted in the collection of 71 units of blood, out of which the majority was contributed by the employees of RedAlkemi. A variety of refreshments were served to the donors to make them psychologically more comfortable. In addition, the donors were presented gifts by the Rotary and Blood Bank Society as a token of appreciation and acknowledgment. The first timers were also given a certificate.

The overwhelming response witnessed at the camp was indeed worth a big applause. The team of doctors expressed gratitude to RedAlkemi for their support.

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LinkedIn Features Worth Exploring

LinkedIn has added lot new features that impact marketers and business owners. Promoting your business information on LinkedIn is quite a lot more engagement and knowledge sharing. Here are few unique LinkedIn features that are worth exploring:

1.    LinkedIn allows free banner advertising where you can add the banner images on your services page to link through to your website.
2.    You can also add a video on your product or service home page as well on each individual service page.
3.    Use the power of word-of-mouth marketing and get recommendations from your clients and display them on your service page for better results.
4.    To fetch more followers, add a “Follow Us On LinkedIn” button on your website.
5.    Add twitter feeds and your blog posts to your company overview page.
6.    How good it is when a client can recommend your service by clicking on a “Recommend” button on your website that populates back to your LinkedIn business page.

There is really so much you can do with your LinkedIn company page to promote your business.

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How to Get Better Visibility in Google

Search engines are like a moderator for the Internet with a job to sift through trillions of pages and rank them in terms of relevancy. In order to do this, they first have to judge the authority of a site and the key factor to determine authority is reviewing the linking structure and the backlink methodology.

When a search engine crawler goes through a website, it is unable to see the design or the quality and level of services you provide; all it can see is the text content and links available, making it vital to emphasize a lot on quality of your content and link building campaign. That is why proper link building strategy is very important.

Benefits of Link Building

In order to improve your Internet presence, it is very important to get good number of links from different high quality authority sites. Search engines give higher rankings to the sites that have good quality inbound and outbound links. So, with effective linking strategy, you can be sure of getting high search engine rankings.

Following a link is one of the most popular ways for people to find new sites. If a website gives link to some informational resource, you are likely to follow it. Hence, more the inbound links on your site, greater are the opportunities for people to find you.

Perhaps most importantly, with effective link building campaign, you become a part of the related community. Linking with valuable and reputed sites will make you a part of a powerful virtual network.

Getting Quality Links

Link popularity building is an effective way that can add a lot to your website popularity. Getting links is important and getting them from good and relevant sites is all the more crucial. Link building can be done in many ways. Some ethical search engine optimization processes like directory submission and social book marking can increase your Internet visibility, whereas black hat techniques like cloaking, redirecting and adding hidden links, in worst cases, can end up in banning your site. Therefore, you should know what are the best sources to obtain links, and how to avoid unethical ones that can do more damage than good to your site.

In a nutshell, link popularity building is critical for a website’s visibility on Internet and traffic. This simple concept is a powerful tool that can be harnessed to deliver great revenues. Join the bandwagon and witness high search engine rankings for your site.

So, if you have not started with link popularity building yet, get started soon and see what a difference it can make to your site.

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Dominate The Search Engine Rankings

Relevant search result is what Google is aiming for and it has been very adamant about providing a superior user experience and is rejecting websites with low quality link building. Importance of content has increased and it need to be well written by keeping reader in mind and providing real information that could fetch a lot of quality backlinks.

Building backlinks is still important, only do it right? Don’t just build backlinks but build quality backlinks that count for your website search engine rankings. This can be done through content driven backlinks via Guest blogging, forum participation, social media participation, quality blog commenting, link baiting, internal linking press release, blog creation and lot more.

In a nutshell, the best link building approach is to use diverse backlink sources that make your link profile look natural and helps in improving the search engine rankings of the website.

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RedAlkemi’s Cultural Event— A Gala Occasion Filled with Music, Dance, and Comedy

September is a rushed month for the employees of RedAlkemi. Apart from their work, meetings, appointments and deadlines, they are eagerly waiting for RACE— not to run, but to dance, sing, act and have a gala time.

RACE (RedAlkemi’s Cultural Event) is an annual Cultural display of colors and talent, where the staff gathers in the Entertainment Center to bring forth an array of dances, songs, skits and other performances. It is held every year with an aim to bring people together, explore their talent and showcase the same.

The evening of September 12 was indeed a splendid one, where we saw a rush of excitement amongst the employees. We started the event with a warm welcome by Harpreet Kaur from the Human Resource department and Gunika Khurana from the Public Relations department, who were the hosts for the rest of the evening. Sarika and Esha from the Search Engine Marketing team were the first to come center stage; their snappy fusion on Bollywood and Punjabi songs was a treat to watch. This was followed by a string of beautiful performances by other employees and interesting games played for the sole purpose of enjoyment. The event came to dawn with a foot tapping Bhangra performance, which left each one of us wanting for more.

RACE was followed by a lavish dinner and a dance party, where everybody let their hair down and danced on the beats of the DJ. The evening was indeed a great extravaganza where each RedAlkemist displayed their boundless talent and won several hearts.

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Building Backlinks for High Search Engine Rankings

High search engine rankings are a must for any business to be easily found by their targeted customers. In order to achieve this, SEO becomes mandatory as it helps in improving the search engine rankings of particular business website. SEO is about constructing and promoting your website in such a way that it can be easily crawled by search engine crawlers for related keywords.

Search Engine crawlers work in such a manner that they keep on crawling the web to find out websites that are useful for users and provide relevant information. Google keeps such websites in it’s index and provides as result pages when searchers search for related information. Most important part of any SEO campaign is creating backlinks. Linking acts as a vote and when you get a backlink to your website from some other website, it acts as a vote and boosts your search engine rankings.

There are various methods and techniques to create backlinks for a website; however, after the recent Google algorithm update, the method changed a bit. So, one need to think and plan a link building strategy accordingly and follow ethical search engine optimization techniques.

Things that matter while getting backlinks:

1) Credibility of the backlink domain: The domain from where you are getting the backlink should be a trustworthy site, which has good traffic and updated content so that Google often crawls it and you get the benefit of that backlink.
2) Anchor Text for Your Link: It is important to use the targeted keyword in anchor text while creating backlinks for your website. This helps in improving your website search engine rankings for that particular keyword. But the thing to notice is that don’t use the same anchor text in all your backlinks and try to use variations of it for better results.
3) Link Popularity: Link popularity building matters a lot; the more quality links you have, more credible your website becomes and high search engine rankings you get.

You won’t get backlinks if you don’t have something interesting to offer to the reader coming to your website. If you don’t have informative content, why would anyone like to link back to your website? Provide information that users are looking for to fetch quality backlinks that add to your search engine rankings. Users share the quality content with other through social media channels and Google has now started giving importance to these social media backlinks also when deciding the rankings.

Quality, Quantity and Diversity of the backlinks matters a lot for getting high search engine rankings:

Quality: For Google quality matters a lot. When you get a backlink from a high quality website, it helps in improving your website’s search engine rankings. Whenever you get a backlink, try to check the webpage for its quality and the number of backlinks it has. For eg. Having 1 quality link as compared to 10 poor quality links is good.

Quantity: Quantity is also the other important factor. It is good to have more number of backlinks for high search engine rankings.

Diversity: In your Link building campaign, don’t concentrate on just one source to get backlinks. Diversify the sources for more benefit. Try concentrating on all these techniques like guest blogging, blog commenting, forum participation, article submission, social media participation, etc. to get backlinks from diverse sources.

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Tips For Ethical Link Building

Search engines analyze how many links you have coming into your site while ranking your website and also see the quality and relevancy of the page that is giving a backlink in context to your website. So to rank high on search engines, follow link building ethics that work and fetch natural backlinks from range of quality sources.

Important Link Building Ethics:

1. Don’t try to grow your link count by double or triple each month and stick to like 5% or 10% increase in backlinks per month.
2. Don’t aim to build a ton of links, but instead build theme based relevant links, as they will move your rankings a lot faster.
3. Stay away from all page links (site-wide links). Although they can easily be bought, it’s unnatural that someone would link to your website from every page.

By working with these ethics and following the latest trends in Link Building like Squidoo, Hubpages, Guest blogging etc., you would definitely develop a link profile that would surely improve your website rankings in search engines.

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Link Wheel – Powerful & Effective Concept for Natural Link Building

With the Internet era touching new heights, drawing quality traffic towards a blog or website has become absolutely necessary to increase its net worth. One of the best ways to soar high in search results is to build natural links that Google will simply love. Link wheel is an outstanding link building strategy that imitates the natural Internet pattern making use of the power of multiplication to get links from your related niche. Link wheels have the ability to boost up your link count significantly over a period of time.

Link wheel creation involves interlinking different websites to the central focal point that is your parent website. The entire link wheel process builds links that go from your parent website to various sites having web 2.0 properties. By submitting unique and appealing content in these web 2.0 property websites, you can get at least two backlinks to your parent website. Google highly values such links as the content on these web 2.0 sites is qualitative and is related to your specific niche. This makes your website a dominant feature, which you can use to boost up your search engine rankings, and thus make your website reach far and wide.

RedAlkemi uses this effective link building technique of link wheel to enhance your website’s SERPs. The link building experts at RedAlkemi are committed to deliver results in line with your expectations by engaging in high quality link wheel creation services that will prove to be extremely beneficial for your business.

Key Features of Link Wheel Creation Process at RedAlkemi

• Our link building strategy makes use of only high quality, relevant websites.
• We submit content to websites and web 2.0 platforms with page rank 4 to 9.
• Content is submitted only after client’s approval.
• The client can choose the target URL to either promote his home page and/or any of the inner pages.
• We offer cost-effective link building packages that are unmatched in the industry.

By combining the effective link building technique of link wheel in our other link building packages, we can produce phenomenal results for you.

Posted in Search Engine Optimization | 2 Comments »

Re-structure Your Strategies for Search Engines

Pay more attention towards relevant content, traffic sources and conversions rather than emphasizing on Page rank. Old link building methods are just not that effective in this Post Panda world and you need to switch to these new link building strategies that will give your website a boost:

Guest Blogging: It’s a great way to obtain quality links and to extend your network. It benefits both the Guest and the Host as the Host receives quality fresh content and the Guest receives the backlink.

Link Baiting: In simple lines, it is the content that is outstanding and informative that it becomes appealing to bloggers and website owners, who set up links from their pages to the original material. It’s a good way of improving your site’s inbound links and therefore it’s value in the eyes of search engines.

Building Social Communities: As search engines put more emphasis on the popularity of the links shared through twitter and Facebook, social media becomes a necessary tool for link building.

Main goal is to get quality backlinks through social activities that are relevant to your business industry and by incorporating these suggestions into your link building strategy will bring more traffic and help you achieve success.

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How To Survive In Panda World

Google Panda Update brought a change in the way SEO has been carried out earlier. It changed the strategies you follow to get your link popularized on web. Now the main thing that is taken into consideration by Google while ranking your website is how popular it is among the users and on social media channels.

Below listed are some techniques that you should follow for link popularity building that looks natural and proves helpful in fetching high search engine rankings.

1)    Pay attention to the duplicate content that caused the fall in rankings after Panda Update and add unique and informative content that users are looking for.
2)    Limit the amount of ads on your website as having too many ads make it look like just made for adsense and can only hurt your rankings.
3)    Consider increasing the quality of your website and try adding few pages regularly to your website with some in-depth information so that Google crawls it frequently.
4)    Make your website all the time useful for visitors or in other words make it an authority on that subject.
5)    Increase your social media engagement as now Google tends to focus on amount of time your website is being shared on social media sites like Facebook and Twitter.

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Tweak Your Strategies To Avoid Panda Punch

After the Panda Update, link-building strategies require reconsideration to avoid Panda Punch. Try to gain natural links by creating quality content, which is worthy of getting talked about and people would love to link. Link Baiting is the great way to go as it attracts links from people and you get one-way backlinks because of your great stuff that counts for high SE rankings.

Stay away from these Link Building Strategies:
1)    Don’t try to acquire links from websites that are punched by Panda i.e the websites that have lost rankings after Panda Update.
2)    Avoid getting links from sites with no moderation i.e where your link gets approved immediately after posting.
And follow these:
1)    Write Quality content that reader would like to share with others through  Facebook and Twitter.
2)    Write guest posts for other blogs with link to your site.
3)    Building social profiles and using them to link back to your content.
4)    Inter linking all your website pages.
5)    Participate in forums and comment on quality blogs.

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Time to Give Back — RedAlkemi Initiates Donation Week

While RedAlkemi continues to strive for excellence in the field of Search Engine Optimization, it never lost sight of its responsibilities for social upliftment of the less-privileged sectors of the society.

At RedAlkemi, we believe in our commitment towards the society. We are strongly built with an opinion that for economic development to be meaningful, the benefits from the business must also reach the society at large.

As a socially responsible organization, our endeavor has always been to make a difference in someone’s life. Lending a helping hand to Theater Age, a Chandigarh based NGO focusing on the upliftment of underprivileged children, RedAlkemi recently initiated a donation week, where the staff members donated generously.

The donation week, starting August 8, uptill August 13, saw the RedAlkemi family donating salt, sugar, spices, rice, pulses, flour, stationery, oil, clothes, shoes, and other items of daily needs.

The week came to an end with a satisfaction in every heart and a smile on every face.

More about Theatre Age

Theatre Age is an NGO in our City Beautiful, Chandigarh (India) which was formed in 1992 by the Dept. of Indian Theatre graduate from Panjab University, Zulfiqar Khan. Theatre age focuses on the upliftment of slum children. It rehabilitates these children and introduces them to school education and offers a new perspective through theatre and dance workshops.

Funds for the organizations’ evening school are generated via collection and sale of old newspapers or ‘raddi’ as it is generally called. Theater Age arranges to collect your old newspapers from your home, office, or anywhere else at a time and day convenient to you. All you have to do is make up your mind and instead of putting your old newspapers in the garbage bin or selling it for a few bucks to the newspaper vendor, you can get them collected by Theater Age.

If you too wish to donate or get your old newspapers collected, get in touch with Mr. Zulfiqar at 98151-45453

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