Personalized Search Results In Google

Google is now showing personalized search results for all queries based on user’s search history even if you are not logged in. If you open a website quite often or have clicked it from search results in the past, Google will give that site a little ranking boost for relevant terms. Even when you are not signed in, your search history is stored for 180 days through browser cookies.  Though, the changes are small and may not be noticeable for many queries, it will not provide the true picture while checking rankings for SEO purposes. To turn off the personalized results, search for a query, click on “Web History” link on the top right corner of the Google search page(when not signed in). Then click on “Disable customization  based on search activity”.