It is meaningless to write a post without making it search engine friendly. It’s a time to understand - why search engine optimized page gets more traffic?
So, if you are a webmaster, you need to know how you can make your content SEO-optimized in order to grab a better ranking.
Word Press SEO Article
SEO Specialists are experts and are aware of the valid and latest SEO algorithm. Moreover, for a web page each and every post has some ranking based upon the quality of content and usage of specific keywords. Are you working on the content of the website? Wait! Don’t miss out on these points before you write next time.
- Title Tag and Meta Title
The Title tag is a short descriptive phrase used to describe the content of a web page. It is one of the most important factors in achieving high search engine rankings. The presence of important keywords in the title tag is the first and most important indication to search engines on how to classify the page and its relevance to a specific topic. Meta Title is a keyword in search engine result. If you have not specified a meta title in your SEO settings, your post title will be treated as the meta title.
- Meta Description
Meta Description tag is an HTML code which carries a short description about the content of the page. Meta description tag contributes very well to the search engine ranking. If the search keywords are present in the Meta description tag, then the search engines use the content of this tag in the SERPs. If the searched keywords are not present in the Meta description tag, then the search engine constructs snippets of the text on the page, which contains and surrounds the search terms.
You get about 25 – 30 words to add your keywords in the Meta Description tag and create a description that can grab reader’s attention. Google sees every blog post as a different web page so you can rank every post for certain keywords.
- Image Name
Spiders can’t read images. Image filename helps the Google to recognize an image. The Image name is simply the filename of the picture or graphic visible on the web page. The image filename optimization helps a little bit in search engine optimization. However, optimized filenames can play a greater role for image search engines. Let’s take an example - if we use "image123456.jpg" as a name of an apple's image. It does not give a clue to the users (or search engines) about the nature of the image. However, renaming the file to "apple.jpg" will help users, as well as the search engine spiders classify the image a lot better. It is a good SEO practice to have keyword-specific filenames of all images wherever relevant and possible.
- Image Alt Text & Alt Attribute
Image Alt Text helps search engines understand what an image is about. The alternate text of an image is also in case images on a page cannot be loaded. Users and search engines classify an image based on this alt text. If the image is hyperlinked to another page, then you can also specify and image Alt Attribute with keywords describing the content of the target page. This helps the search engines better classify the target page in their index.
- Interlink and Anchor Text
In a website, Anchor Text is used to build relevance of the target page. Repeated use of relevant keywords within the Anchor Text on various pages of a website tells the search engines about the target page’s theme and helps it classify the target page better. For example, the text "SEO case studies" within the Anchor Text, indicates to a visitors that they can expect to see content about “SEO case studies” if they visit the link. This pattern of usage has been applied in search engine algorithms to enhance the relevance of the "target" or the "landing page" for the keywords appearing within the Anchor Text.
When writing a new post, try to link back to old blog posts so that readers will stick around your site for longer and also so that search engines can re-crawl these old posts.
- Table Summary Optimization
Table summary element optimization plays a small but incremental role in improving rankings in search engines. The Table summary provides web crawlers and screen readers with alternative text for the content and structure of the table. For web crawlers, this means that instead of seeing a graphic, the crawler sees your description, in which you can include keywords if they are appropriate and relevant to the content of the Table.
In a summary, understand the fact that there are a lot of competitors for your product or service. Every bit of the effort you do to optimize your page for the important keywords help you rank higher in the search engines. Don’t leave any opportunity for inching your page towards higher ranking and pulling the right traffic to your website. You need be patient while working on SEO as these ranking Algorithms go through a lot of fluctuations, which pushes us to work on Google testing every now and then. It’s possible that some of the things they changed could revert back as well. Hence, the quality of content is the major requisite for SEO. Do moil for the ‘On the page’ factors like uniqueness, fresh content, keywords research and latest topics in your content.