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Golden Strategy for Better Web Content

Writing for the web is no different than writing for print except for the fact that your online readers are constantly distracted and most won’t read your content word by word.Don’t write the content blindly. Analyze the first page of SERP (Search Engine Result Page) related to your targeted keywords, especially first 3 results and take advantage of their weaknesses and strengths. There are two main things to look upon: Titles & Content 1)    For Better Title, take a look at top 3 Titles and understand their strengths and weaknesses. Check if they are providing what they are promising. Moreover, listed titles like (10 steps, 8 ways, 3 reasons, etc.) take advantage over others in SERP’s. You can simply add a little to your Title to make it easier, faster, new, more comprehensive and better. 2)   For Better Content, click through the first couple of results and see what they are offering and where they are lacking. And accordingly plan an ideal post for your keyword.
  • Try to add unique information that other results don’t have.
  • Organize your post in a better way.
  • Get to the point right away.
Not only does the analysis you conduct insure your result will be better, you can be completely confident that your post deserves to be the first result. Some more points to ponder upon; 1) You may think that Page Views are the best indicator to determine the success of content but that may not be the case. A reader lands on your page from Facebook, scans it for a second, doesn’t find anything interesting and leaves. This activity registers as a pageview in Google Analytics but the visitor didn’t find anything useful. The metric that gives a better idea of user behavior is “average time spent on a page” – if they are just coming and leaving, there’s definitely something wrong with the page content or there’s a mismatch between your headlines and the story. 2) When you are writing on a not-so-unique topic that dozens of other sites have covered in the past, analyze what others have missed or how you can make existing content better. For instance, you can include fresh data, you can include quotes from experts, you can create videos around the topic, you can present information in an alternate form – like a chart, a presentation or even as an ebook. 3) You might think that the web has an infinite appetite for content and the more you feed it, the better. That’s not the case though. It takes effort, time and lot of thinking to produce good and useful content and that will clearly not happen if the goal is to publish as many words as possible in a day. 4)People on the web have short attention spans – they’ll read the headline of your story and probably the first few lines and then zoom off. Thus you should use the inverted pyramid approach to catch their attention – put the most important parts of the story at the top that can be seen without using the scroll bar.
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