Last week, I talked about the Journey of #Hashtag, from a sign used as pound to Social Media Channels.
I also mentioned that #Hashtag is a powerful tool to attain following objectives:
- Brand Awareness and Promotions
- Service and Product Promotions
- Community Building and Engagement
- Leads Generation and Sales
- Reputation Management
This week I will talk about:
How to Effectively Use #Hashtag for Brand Awareness and Promotion on Social Media Platform
Create a #Hashtag which is unique, reflects your brand and helps to meet the goals of your brand. Unique #Hashtags can be created by shortening your company name, tag line or product name, since those are easily shareable, short and easy to remember.
Use the #Hashtags frequently on Social media Channels and tie the #Hashtags to promotional events and let your audience follow it. Get your audience used to it so that your brand gets marketed well on Social Media Channels.
Start a chat conversation; ask questions to your audience on platforms such as Twitter with a unique #Hashtag and let the audience answer back using the #Hashtag, this in turn boosts Brand Awareness on Social Media. When running promotional events your brand should create a unique #Hashtag and it should be followed on all other Social Media Channels equally. Ask questions, tell your audiences to share your Hashtag, tell them to follow your #Hashtag on all Social Media Channels for updates. When your audience follows your Hashtag, it promotes your brand to a great extent.
Next week, I will talk about how a simple #Hashtag helps in Reputation Management
To be continued….