Your services/business is important to you, and you’d like it to be important to your clients too. Your website is the very first step that connects many customers to your services, so make sure you make the best impression. Sites with broken links can confuse customers which might make them lose their trust. Regular updates and changes are good for your website. The information on your website should be current & correct and must be updated regularly with relevant content.
You should update your website while keeping the following things in mind:
Add a Blog (and keep it updated)
A blog is a great way of adding new content on a regular basis, even if it’s done just once a week. A blog allows you to update the content of your website frequently and easily. You can use keywords in your blog that help your search engine ranking. Search the keywords and topics, you want your business to be found with. With the help of a blog section you can communicate information about new products, services or updates about your company.
Add Images and Videos to your site
You can start with a welcome video that tells your visitors what you do and what your business is all about right on the homepage. This allows your viewers to quickly get to know about your services without putting too much effort. Having a Gallery page is also a great way to add fresh content. You can create a gallery to represent various aspects of your services. Make sure your updated images and videos are search engine friendly so that search engines can easily find your new content. Put keywords and short description regarding your videos and images. Whenever you complete a project, you can post photos and video to your gallery to keep your website updated and interesting.
Keep Up with Web Design Trends
Sometimes your website team may focus only on content, images and social media marketing, but fail to update the website design (layout), graphics and color theme. Some of the things to avoid on your website include difficult navigation, colors that make your website look too busy or too dull. For more tips on design and layout, checkout this blog.
Keep Fresh Content
Regular updates and changes are very important for your website. Old, out of date or incorrect content loses customers. Keeping the content up to date helps build trust between you and your customers. Disorganized content can create confusion, and is not good for you, or your services. So it is important to keep the content fresh, and in an organized manner.
Are you running out of time for your website updation? Hire us!