Have you ever ordered a to-go meal only to find just one ingredient inside? No spices, lentils, vegetables or dressing? Sounds unappealing, right? A meal can only be as delightful as the ingredients you put in it or the components that add flavor, color, and taste to it. Similarly, it is smart content marketing that will create a strong presence for your creative offerings. An impressive blog presence can strengthen the foundation but it cannot stand alone.
To gain an edge over your competitors and attract your identified target audience you will need to diversify from the tried and tested formula and spice it with cutting edge and more interactive content. However the pressure to constantly churn out new, interesting content can put many businesses in a bind and there is always the worry as to how to write articles that can knock out the competition.
Listed below are some ways how you can diversify content:
Experiment with different types of Blog Posts
To capture and hold the attention of the target audience it is very important to offer something novel each time. One way of doing this is by experimenting with the types of blog posts. For e.g.
Short and crisp posts
Keep the posts short and precise so that the audience remains engaged. A long post tends to distract the reader and lose focus.
Create List posts like the top 20 or top 10 containing valuable resources relevant to your business and post them. This makes your target audience more interested in reading your content and bringing more traffic to the site.
Case studies give credibility to the information you are providing your audience. It is always more effective to offer statistics and the exact services you are providing.
As Facebook, YouTube, Vimeo and other apps gain popularity, a larger niche is created for visual information like videos. These platforms help target a larger audience through minimal expenditure and have a larger network. Videos should be created keeping the following factors in mind:
InformativeThe video should be demonstrative and self-explanatory and should describe all the features of your business.
Question and answersGo live and interact with the audience so they have a clear picture in their mind once their queries are answered effectively.
Guest posts on other sites
Posting as a guest on other sites is one of the best ways to introduce your business to a broader network. This will encourage more traffic to your business and help it to rise up in the rankings.
Along with writing good, posting it on a variety of social content marketing platforms like LinkedIn, G+, Twitter, Quora Blogs and Facebook is also necessary to generate more traffic for your business.
If you have trouble reaching out to a large audience or find it difficult to infuse your content with fresh ideas, contact us here!
RedAlkemi was created out of the desire to deliver measurable online success to its customer base. The founders consider themselves the alchemists who work with passion (Red) to develop processes (Alkemi) that turn a basic digital presence to a measurable and successful one, therefore the name RedAlkemi.
Yes, it’s possible! Motivated by innovation, RedAlkemists believe they can help take your business to the next level. In an ever-evolving online environment, our vision is to keep “Shaping a holistic digital presence for businesses through innovative processes.”