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Typography- The Art of Beautifying the Written Language

We all know words and many of us can play with them to narrate the most beautiful stories. Today, let’s know a little about beautifying the written language.

So here is what you need to know about Typography, the typeface. A typeface refers to a set of characters, such as letters, numbers, punctuation marks and symbols that share a common design or style. Century, Calibri, Helvetica and Times New Roman are all typefaces. When used consistently in a written language, it is referred to as Typography. Every designer, whether you’re in print or web, should possess a basic understanding of its fundamental principles and concepts. Let’s take a brief run through the anatomy of a given character that helps in developing a typeface.

typography

Hope this illustration helped you understand this art so that you can put it to practice as in the world of advertising, thinking and understanding the typography can help you get to the right start of any project!

In next article, we shall discuss the type classification on the basis of its shape size and weight. It is something that can be helpful in identifying, choosing and combining typefaces for most effective results!

 

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