SEO at its best: when every one starts contributing

November 21, 2007 – 6:27 am

This week, when every one heads off on a vacation for thanksgiving, I am posting a new blog to unearth the real SEO guru within your company’s staff members while throwing some light on how your organization can effectively use universal search to fetch exposure and some much needed bonus traffic for your website. Before going ahead, tell me if you or your staff members are conducting any of the following activities for your company professionally & intentionally as a part of your SEO strategy?

• Do you post & rate your company’s video on YouTube/Yahoo/Google with some tags & description title?

• Does your HR/Public Relation department submit press release to online Journals like newswire.com?

• Do they tag the event photographs on Flickr.com (owned by Yahoo) ?

• Do they post the upcoming events on the upcoming.org (also owned by Yahoo) ?

• Do you add local listings to Google Base (base.google.com) ?

If the answer is NO, don’t worry it’s no corporate crime but you are probably depriving your site from some high quality bonus traffic & valuable corporate exposure via universal search; simply because of the fact that the search engines pull content from a range of their alternate sources like photos, videos, news, local listings etc into the main listing. One other good reason to perform these tasks is that the search engines like ask.com feature the aforesaid videos, news etc right beside the main natural listing.

It is all a part of SEO, which includes activities like a retail store manager updating local listings at base.google.com, HR Manager posting upcoming CSR activities at upcoming.org, marketing department posting product clips on social video sharing sites like youtube.com, Marketing head ghost writing about the rising sales boasting on the company’s strategies and policies on their corporate blog and HR asking other employees to rate these video posts, blogs (which in turn signals the engines that the content posted is genuine & worth while). These small contributions by the employees of your organization will not only help to the cause of the search engine optimization for your website but also will give much needed corporate exposure on internet while sending a very positive message to your targeted market segment and helping you to increase your sales and establish yourself as a super brand.