SEO Tip of the Day - July 29, 2010

July 30, 2010 – 1:57 am

During an SEO review, it often happens that a particular element of the website is good but there still some scope of improvement. This scope of improvement can be small, medium of large depending upon the current status. However, it is not always easy to express the scope and current status fully in words. In some other cases, it may not be appropriate to deplore current status of optimization in harsh words. Therefore it is advisable to use SEO review scorecard where you can give scores to each optimization parameter/elements between 1 to 10 (or whatever range) which will enable the client to better understand the current level of website performance. The example of one such scorecard is mentioned below.  

Element: Title Tag
Remarks: Though the relevant keywords have been used in the title tag, it is not very appealing for the website visitors to click and exceeds the appropriate character limit.
Score: (5/10)

Element: 404 Error Page
Remark: Homepage is used as 404 Error page. We recommend using customized page with  Error Warning with sitemap or search features.
Score: (7/10)

Average Website Score: (4/10)

Where,
7-10 => Good
4-6 => Average
0-3 => Poor