SEO Tip of the Day - June 30, 2010

June 30, 2010 – 2:04 am

It is widely believed that Search Engines give less importance to directories and pages buried deep in the site architecture. However, people often get confused between the directory depth (link structure) and URL structure of the website.  A page may not be considered deep by SEs only if it has a number of slashes (“/”) in its URL. Rather, it is the internal linking pattern that determines a page’s depth. For  e.g.,  http://www.example.com/category/sub-cat1/sub-cat2/topic/post-title.htm should not be considered deep if it is directly linked  from home page of the website; even though there are four sub-directories in the URL. The depth of a directory or webpage depends upon the number of clicks it take to reach there from the homepage. However, you should try to keep the length of the URL short as the value of keywords in URL gets diluted and can lead to low click-through for long URLs.