Social Media Marketing and Big Brands

July 6, 2009 – 11:01 pm

Social Media Marketing is getting very popular among marketers these days. This makes a complete sense to me as it is the best way to ensure your presence to the world. If you check the Alexa of top sites globally (in terms of traffic), you will find many social networking sites are among the top sites list, making them an excellent way to drive traffic to your site. Many companies including some big brands have understood the importance of social media marketing and are using it to their benefit, as these sites are becoming one of the best way to reach large number of potential customers. Examples of social media sites are Facebook, Twitter, Digg, Mixx, Reddit etc.

Here are some of the big brands using social media marketing -

• Coca Cola

  • Blog: Coca-Cola Conversations

  • Facebook Application: Sprite Sips and Coke Tag

  • Virtual Worlds (Second life): Virtual Thirst
    

• Dell

  • Blog: Direct2Dell, Nine official internal blogs

  • Microblogging: Twitter - 22 corporate accounts

  • Virtual Worlds: Second Life Island
    

• KFC

  • Blog: KFC Nation Citizen Blogs

  • Social networks: KFC Nation

  • Facebook: fan page
    

• National Geographic

  • Blog: The Green Guide

  • Forums: NGC Forums

  • Microblogging: Twitter account

  • Online Video: YouTube channel, Everyday Explorer

  • Social networks: MySpace, Imbee
    

• Southwest Airlines

  • Blog: Nuts About Southwest

  • Twitter (Microblogging): Southwest Air

  • Online Video: YouTube Channel

  • Photo sharing: Flickr group

As you can see that the corporations listed above are the major corporates. We all agree that everyone across globe know about them. These corporations are grabbing every opportunity they can lay their hands on, to make their presence felt globally. Its clear that social media marketing is very powerful tool. All you have to do is – be smart and know how to make it work for you.

Happy Networking!

Follow Me on Twitter

8az42p5muv