Social Media Marketing: - Remember the basics

August 14, 2009 – 12:36 am

If you are a Social Media Marketer or you want to be the same, so just keep some basic points in your pocket.

1. Targeting the right sites

There may be thousands of social media sites in front of you but choosing the right site is very important. Don’t just waste your time on hitting every site; just be selective in your approach. For example:- For covering US audience MySpace and BEBO is a nice option, for social bookmarking -  Digg and Stumbleupon, for microblogging - Twitter and Friendfeed and so on.

Recently a new concept has arrived in which you can handle various social networking sites from a single dashboard.

2. Maintain your consistency

Always be a consistent user of social media as it will create more transparency in your network. Regular usage of social media will increase your followers list and obviously you will have a huge network. Being consistent you will come to know that what piece of your strategy works out and what doesn’t.

3. Content matters the most

Driving traffic to your website through social media will require content development that meets the expectations of social media users. Creating blog content that targets social media users doesn’t mean that you have to alienate your subscribers, contrary to the opinion of some people. What it does mean is that you will have to dedicate the time and effort to find a topic that is of particular interest to your readers and present it in a way that also appeals to social media users. For example, social media users like lists, breaking news, photos, controversy, and informative topics.

Magic Tip: - “Just spread the content what you want to listen”

4. Building network and assisting others

Networking on social media sites involves voting for the submissions of others, leaving comments, adding friends, and generally getting to know other users. With a strong network your submissions and votes will get more attention and you’ll have some friends to call on when you need help getting.

5. Conversion and Leads

In most cases just getting traffic to a website will not be your ultimate goal. Social media traffic is pretty much useless if you are not able to convert some of it into what you want. Maybe you want to convert the traffic into links, or maybe subscribers. The conversion rate of social media  traffic will usually be lower than the rates of other types of traffic, but the huge volumes sent by social media can offset a lower conversion rate and make it very targeted traffic.

So these steps can assist in social media marketing but the three things that really required are :- experimenting, strategy and action.