Twitter and Big Brands

July 20, 2009 – 10:33 pm

Twitter is popular with corporations worldwide. Companies are using Twitter to get the word out about their new product(s), blog post etc. Twitter stats says, it gets 60% of web traffic from outside United States.

What is Twitter?
Twitter is micro-blogging platform and social network rolled into one. It allows user to post up to 140 characters long message. In this post, I am going to talk about few brands using Twitter and what they are doing on Twitter.

Dell: Dell has created number of twitter profiles. Dell Outlet (one of Dell profiles) has used Twitter to broadcast sales items and great deals on their products at their online store. One of the Dell tweet stated that they had been able to sell $1 million worth of products using Twitter.

Comcast: Comcast is one of the world’s leading communications company. Comcast uses twitter to provide customer service to their consumers. If you have some complaint,  just drop a line to them and surely you will hear from them.

Zappos: Zappos an online store is very active in Twitter. They use twitter to interact with consumers - tell them about the company, listen to their customers, highlight the interesting facts about company etc. Zappos exceptional customer service make them trustworthy with the consumers.

Starbucks: Starbucks keep updating their twitter profile with new offers. And actively participate in threaded discussion related to their offers.
Twitter for recruiting

Some companies are using twitter for recruiting -

Companies	Twitter profile	Country (Headquarters)
Wipro	@WiproCareers	India
Ernst & Young	@Ernst_and_Young	US
Thomson Reuters	@TRCareers	US
Accenture	@Accenture_jobs	US
PepsiCo	@PepsiCo_UKjobs

Its clear, Twitter is hot favorite with big brands and marketers. Be part of it and tell the world - What are you doing?

Happy Tweettering!