User Behaviour Impacts Organic Rankings
June 14, 2010 – 1:59 am
Besides on-page and off-page optimizations factors, User Behavior data also plays a role in organic rankings of a website on Google. Although it is not much significant yet, Google looks at parameters such as Bounce Rate, Pages Viewed, time spent on website, pages bookmarked, website usage history of user and possibly the Click Through rate of a website on search result pages. It is believed that most of this data is collected through:
# Google Analytics
# Google Toolbar
# Clicks on Search Results
# Google Adsense
# Browser Extensions