What is Link Building?

May 11, 2010 – 10:44 pm

Link building is the process of getting link backs to a web page from various other websites.

Why do we need Link Building?

If you want your website to gain high rankings in the search engines you need lots of links pointing to it from other sites. This is not going to happen by just creating a website and uploading it to the Web.

How to evaluate links?

• Quality of the link is highly dependent on the content relevance. If a link comes from a site that has content on the same topic as that of publisher’s site ( or highly relevant topic), then that link has more value in search engines than the link coming from non relevant site.
• Also the no. of links to be made for a particular keyword (search query) should be evaluated based on its competition, monthly search count and current ranking status in search engines.
• Anchor text variations should be used while building links for each targeted keyword. This will increase the probability of capturing maximum variations of search query, while building links.

Link Building Process @ RedAlkemi

1. KW Analysis: Before we begin the campaign, we do a detailed analysis to shortlist the KWs with maximum ROI, which should be targeted for Link Building. After selecting the KWs, we apply formulas based on Search Counts and Competition of the KWs to calculate the number of links required for a particular KW to rank well.

2. Landing page analysis: After the KWs are finalized, we do a landing page analysis and get back to the client with the best landing pages for the selected KWs. We also suggest changes/updates to the landing pages to make them completely compatible with the KWs we are targeting.
3. Anchor Text Descriptions (ATDs): We write 10 unique anchor text and descriptions for every 100 links. This is so that we are able to use unique variations of the ATDs and they don’t get repeated.

Doing all of the above correctly is half the battle won.

After the campaign is set up, we do reporting in a very detailed manner. To learn and avail the benefits of our Link Building services, read www.RedAlkemi.com for the offer of the month.