Crowdrise

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Case Details:
Client Name : Jeffrey Wolfe
Organization : Crowdrise
Website : www.crowdrise.com
Country : USA
Client Since : May 2010
 

Overview:
Crowdrise is a fundraising company involved in raising money for charities. Its main aim is to use innovative technology to raise money for charities. Goal of Crowdrise is to make charity a fun experience so that more people participate in raising funds.

Challenge
Crowdrise approached RedAlkemi in the year 2010 with the key objectives of:

  • Getting good rank for industry related keywords

  • Running an aggressive link building campaign for improving link popularity

Ged Academy
  • Getting high traffic of potential and focused customers on the site

  • Appearing at top in the search engine rankings

Strategy
We accepted the challenge and started off with the following:

  • Used a planned approach that started with comprehensive keyword research for industry related keywords that could help in better return on investment.

  • Our SEO team finalized the keywords and then Link Building team took up the next step and moved onto it.

  • Efficient Link building campaign followed to increase the link popularity of the website.

Keyword Rankings on Google Search Engine

 

Keywords

Apr
10
May
10
Jun
10
Jul 10 Aug
10
Sep
10
Oct
10
1
Nov
10
25
Nov
10
Dec 10 Jan
11
Mar
11
Apr
11
May
11
Jun
11
Online Fundraising --- --- --- --- --- --- --- --- --- 16 5 10 8 4 8
Charity Fundraising Not
in 50
Not
in 50
Not
in 50
15 9 12 10 9 7 --- 13 14 16 14 16
Internet Fundraising 45 47 44 39 32 16 15 15 11 --- 4 5 4 2 2
Online Fundraiser Not
in 50
Not
in 50
Not
in 50
15 13 15 14 12 10 --- 7 7 7 6 6
online fundraising tools --- ---

---

--- --- --- --- --- --- --- 20 15 12 14 16

Conclusion:

  • Our efficient link building methodology has helped in increasing the link popularity of the website. 

  • Crowdrise website has achieved high ranks for some of the keywords that were previously not ranking good in search results.

  • Average ranking improved a lot for all the keywords that were being targeted.

 
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