Butcher Block Co. is the premier destination for purchasing butcher blocks, butcher block cutting boards, butcher block kitchen islands, butcher block carts, butcher block counters and kitchen island tops, and butcher block furniture.
Challenge
Company approached RedAlkemi in July 2007 with the key objective of:
- Getting High Reputation & putting the site on top for industry relevant keywords
- Getting high traffic of potential and focused customers on the site
- Maximizing the volume of enquires to maximize sale revenues with strong Internet marketing campaign
- Running an aggressive link building campaign
Strategy
We accepted the challenge, pulled our sleeves up and started off with
- Comprehensive keyword research to choose some highly relevant and long tailed keywords, which could provide high return on investment.
- Some pages of the website were chosen to be optimized for the industry relevant keywords which included rewriting page Titles and Meta tags, editing and optimizing page text, optimizing image names & alt tags, and writing title attributes for navigation menu.
- This was followed by aggressive off-page optimization which included link building (mix PR and content) and article syndication to consolidate the brand and popularize the website on relevant online communities.
Ranking Status on Google Search Engine
| Keywords |
July'
07 |
July'
08 |
Jun'
09 |
Jul'
09 |
Aug'
09 |
Sep'
09 |
Oct'
09 |
Nov'
09 |
Dec'
09 |
Jan'
10 |
Feb'
10 |
Mar'
10 |
Apr'
10 |
| Butcher Block Counter Tops |
16 |
10 |
8 |
8 |
4 |
6 |
5 |
3 |
3 |
2 |
3 |
3 |
4 |
| Butcher Block Cutting Board |
20 |
12 |
5 |
4 |
3 |
3 |
3 |
2 |
2 |
1 |
1 |
1 |
2 |
| Butcher Block Kitchen Island |
34 |
7 |
3 |
3 |
2 |
2 |
2 |
2 |
2 |
2 |
2 |
2 |
5 |
| Butcher Block Table |
7 |
1 |
1 |
1 |
1 |
1 |
1 |
1 |
1 |
1 |
1 |
1 |
1 |
| Butcher Block |
- |
7 |
3 |
3 |
3 |
4 |
3 |
3 |
3 |
3 |
2 |
2 |
3 |
| Average Ranking |
26 |
7 |
4 |
4 |
3 |
3 |
3 |
2 |
2 |
2 |
2 |
2 |
2 |
Keyword Traffic as Per Google Analytics
| Keywords |
Jul'
07 |
Dec'
08 |
Jan'
09 |
Jun'
09 |
Jul'
09 |
Aug'
09 |
Oct'
09 |
Nov'
09 |
Dec'
09 |
Jan'
10 |
Feb'
10 |
Mar'
10 |
Apr'
10 |
| Butcher Block Counter Tops |
- |
105 |
128 |
72 |
49 |
93 |
70 |
86 |
92 |
155 |
125 |
118 |
62 |
| Butcher Block Cutting Board |
- |
72 |
38 |
29 |
35 |
42 |
63 |
97 |
97 |
120 |
123 |
119 |
61 |
| Butcher Block Kitchen Island |
- |
71 |
122 |
66 |
97 |
115 |
135 |
146 |
104 |
95 |
101 |
107 |
81 |
| Butcher Block Table |
- |
461 |
553 |
488 |
611 |
684 |
727 |
864 |
707 |
770 |
660 |
654 |
589 |
| Butcher Block |
- |
961 |
1014 |
621 |
654 |
765 |
734 |
780 |
903 |
1062 |
968 |
893 |
579 |
| Total Traffic |
- |
1670 |
1855 |
1276 |
1446 |
1699 |
1729 |
1973 |
1903 |
2202 |
1977 |
1891 |
1372 |
Traffic Overview
Traffic Source Overview reveals story of our true efforts in making improvement in website conversion rate and online visibility
- Search Engine Traffic improved from 20,244 per month to 22,690 per month.
- As a result of aggressive link building campaign traffic from industry relevant website showed remarkable growth from 8.83% to appreciable 8.65%.
- Website is ranking on top for all the targeted keywords on Google with an average ranking of 2.
- Keyword traffic improved a lot as number of visits increased to 1372
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